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Direct Marketing Anup Tiwari & Team
Aim & Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
FUNDAMENTALS OF  FUNDRAISING
Learning Outcomes ,[object Object],[object Object],[object Object]
What is  Fundraising? ,[object Object],[object Object],[object Object],[object Object]
Guiding Principles
Where? What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Voice Influence Information
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People give because…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People give because…
[object Object]
Giving in USA and UK (2007)
Where does the money come from?
INDIA *Besides what is received from Government & Abroad including Non Resident Indians
POOR FUNDRAISING--WHY SO??
Indian Scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of successful fundraising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limitations with Current way
Challenges to Local Resource Mobilization
Why Pursue All Types?
 
Techniques
Which techniques? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Avoid being overly-dependent on any single source. Build in a good mix of income sources in your fundraising strategy.
Success in Fundraising-1
Success in Fundraising-2
Donor cultivation curve     = Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Understanding Awareness Time Preparation Phase Acceptance  Phase Commitment Phase Buy-in Internalisation
Why individuals give?
Collecting viz a viz Fundraising ,[object Object],[object Object]
Distinction is simply put, but vitally important:  ,[object Object],[object Object],[object Object]
Donor Pyramid Upgrading Upgrading
Remember… ,[object Object],[object Object],You will have more fun and success when you stop trying to get what you want, and start helping other people get what they want. -Dale Carnegie Great fundraising is not just asking people to give. It is about inspiring people to give.
Are you ready? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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