So far, 2011 is shaping up as the "Year of Mobile." For those of you that agree with the prediction that mobile marketing is finally here, this webinar will explore the key trends and tactics to improve your mobile marketing effectiveness. Kent Lewis, Anvil Media President, will explore how mobile marketing fits into your marketing mix, focusing on mobile web design, local SEO, mobile advertising, location-based services, SMS/e-mail and mobile applications. Register, attend and build a foundation for your mobile marketing strategy.
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Anvil Media Mobilizing Your Marketing Mix Webinar
1. Mobilizing Your Marketing Mix Presented by: Kent Lewis (@KentLewis) President & Founder Anvil Media, Inc. 503.260.6700
2. About Anvil Media Anvil Media, Inc. is digital marketing agency specializing in search engine marketing services, including search engine optimization, pay-per-click management, online reputation management, mobile & social media marketing services.
9. Popular Mobile Operating Systems Android (Google) iOS (Apple) Blackberry (RIM) Windows Mobile (Microsoft) Symbian (Nokia) Java (Oracle) BREW (Qualcomm)
20. Mobile-friendly Websites Optimizing for Mobile No Flash & larger buttons (with spacing) Contact information in footer Map & driving directions Building for Mobile WordPress plug-ins Design in CSS (Handheld.css & iPhone.css) Dedicated website (m.company.com)
24. Mobile PPC Advertising: Google Dedicated Mobile PPC Campaign Location & Click-to-Call Extensions Landing Pages & Conversion Funnel (LiveBall)
25. Mobile Display Advertising: iAds A recent study released by Campbell’s showed that iAds were twice as effective as TV advertising, and consumers who say the iAd were four times more likely to purchase the product than those who saw the TV ad
26. Mobile Display Advertising: AdMob AdMob (Google) Mobile Ad Network (cross-platform) Advertisers: extend brand awareness & engagement Agencies: distribution of creative into new channel Publishers: additional monetization of content App Developers: monetization platform/model
72. Resources Links Mobile Marketing Association eBoogie (list of mobile-friendly websites) Google On Designing Mobile Friendly Websites 11 Excellent Solutions for Making Your Website Mobile Friendly Mobile Gaming Insights and Statistics ArticlesMobilizing for 2011 With a Mobile Marketing Strategy 5 Reasons for Brands not to Outsource Social Media Marketing Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Media 6 Social Media Platforms At-a-Glance WhitepapersThe Marketer’s Guide to Location-Based Social Networking The Marketer’s Guide to Optimizing Your Web Content for Search Engines The Advanced Guide to Pay-Per-Click (PPC) Marketing The Marketer’s Guide to Getting Started with Social Media Marketing
73. Q&A & Next Steps Read Anvil’s blog, articles & white papers Subscribe to our newsletter or follow us on Twitter Contact us with questions about mobile marketing Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 kent@anvilmediainc.com Twitter & Skype: @kentjlewis LinkedIn: kentlewis
74. Upcoming Anvil Webinars October 20th, 2011 –10am PST Conversion Optimization: Increasing revenue through usability November 16th, 2011– 10am PST Advanced Social Media Strategies, Tactics & Tools December 14th, 2011 – 10am PST Competitive Intelligence: Creating opportunities through insights January 18th, 2012 – 10am PST Brand Management for Hospitality Industry Find Out More and Register http://www.anvilmediainc.com/search-engine-marketing-webinars
Notas del editor
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
Source: Google and Forbes Insights, “B2B trends in Mobile & Online Video Study” December 2010
Your Name: Kim ToomeyDate added: 5/25/11Check List of Information to Provide for Case StudyType of Service Mobile PPC Management through AdMobIndustry Vertical Local e-commerce, daily dealCase Study Title Forkfly drives more cost effective traffic through Google’s AdMob mobile display ad platformOptimized full URL for Case Study (Update BOLD http://www.anvilmediainc.com/clients/case-studies/forkfly-admob-case-study)Two Key Metrics that Can be Visualized Avg. CPC down 92%, Conversion Rate up 91%