This document discusses Cisco WebEx's decision to adopt the open source TYPO3 content management system (CMS) enterprise wide. It highlights some of Cisco WebEx's business requirements including the need for a centralized global infrastructure, faster time to market, aligned branding and messaging, and reduced total cost of ownership. The document explains why TYPO3 met Cisco WebEx's must-have requirements, such as advanced multilingual features, multi-domain capabilities, and 360-degree translation workflows. It also discusses the benefits of choosing an open source solution over proprietary software.

1. Open Source Content Management in the Enterprise Aldo X. Bermudez Senior Manager, Web Publishing

3. Our business requirements

4. Why Open Source

6. 35,000 customers

8. 63,000+ employees (Q4 2009)

9. Revenue of $36.1 billion for (Q4 2009)Background of Cisco WebEx

11. Localization

12. Content Creation Strategy

13. Implementation of global systemsMy specialty:Optimizing the business value of web sites and global web operations A few words about myself

14. Enterprise Web Content Management Does your job feel like this often?

15. Do your web operations look like this? Too many people with too many opinions?

17. Silos between regions

18. Corporate branding and messaging not aligned

19. Resources not well aligned to business priorities

20. Infrastructure not set globally

22. Global Centralized infrastructure Stop adding satellites, find a tool that meets your needs!

23. Faster Time-to-Market Don’t let anyone slow you down

24. Align to Corporate branding and messaging We are one company, aren’t we?

25. Reduction of Total Cost of Ownership Saving money never got anyone fired…

26. Total Cost of Ownership TYPO3 CMS vs. Proprietary CMS TCO: $442,000 US TCO: $1,398,000 US TCO over a 3 yearperiod(14 global sitewith 9 languages)

27. Our Solution Choosing the right Open Source Enterprise CMS

28. Our business requirements Must-have vs. nice-to-have

29. Our business requirements Multi-Domain and Multi-Tier infrastructures

30. Our business requirements Multi-Domain and Multi-Tier infrastructures Tier 1 Tier 2

31. Our business requirements A Web Development Framework

32. Our business requirements 360° Translation Workflows

33. Our choice: TYPO3 Advanced Multi-language features Workspaces (Accurate publishing preview) Multi-Domain and Multi-Tier infrastructures 360° Translation Workflows Multi-Variant Testing & Tracking Fully flexible Templating Engine Flash-driven Content Static & Dynamic Publishing Mature, Scalable, Community-driven Enterprise Web CMS

34. The importance of adoption 500,000+ websites 100,000 developers 2,000 TYPO3 agencies 4,000+ modules 100% community Open Source Who uses TYPO3 apart from us?

35. Why Open Source? What are the driving factors?

36. Global community Inspiring people to share (Community Open Source)

37. The hungry vendors problem When will your CMS be bought-out/discontinued?

38. hasbecomethedominatingforce on the WEB

40. TYPO3 is a web development framework = Unlimited extendibility and flexibility

41. Extremely powerful globalization features

42. More functionality, faster and at lower costs

43. Independence – free choice of support vendors© 2009 Cisco Systems, Inc. All rights reserved. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Presentation_ID

44. Open Source Content Management in the Enterprise Thank you! Contact information: Aldo X. Bermudez Senior Manager, Web Publishing Cisco WebEx Technology Group albermud@cisco.com Images: Cisco Systems, Fotolia, iStockPhoto, Flickr 27 27