Comcast Project

Ulukalisa Afu
Steven Cong
Charmaine Paragas
Sachi Takahashi-Rial
Doris Tulifau
Mai Yang

How to
Integrate
Technology
and Social
Media For
Civic
Engagement

Facebook
(Social Networking Website)
1) First, make sure you have an email address
2) You can sign-up on the homepage at www.facebook.com
3) On the upper-right hand corner of your account, you will find the tabs
―Newsfeed‖ (where you can check the status of other people who
have Facebook), ―Profile,‖ and ―Logout.‖
4) On your Newsfeed, you could update your ―status,‖ or a short blurb,
and view the statuses of your friends
5) On the right-hand side, Facebook will often suggest profiles of
people you may know for you to add as friends.
5) On your status, you have the option of posting a status, a photo, a
link, a video, or a question in support of your group or cause
6) You could further outreach to the community by creating a ―page‖ or
―group‖ dedicated to your group or cause

(Video Tutorial):
http://www.youtube.com/watch?v=MDusjeMs-_A

Myspace
(Social Networking Website)
1) Make sure you have an email address
2) You can sign-up on the right hand side of the
homepage at www.myspace.com
3) You may post your status and view the statuses of your
friends on the homepage
4) You may network with other members of the community
by adding them as friends, sending them comments,
and leaving them private messages. You could also
consolidate your relationship by including them in your
status updates
5) The ―Sign Out‖ tab is on the upper right hand corner

(Video Tutorial):
http://www.youtube.com/watch?v=ldGipWE2IrQ&feature=related

LinkedIn
(Professional Development Site)
1) Make sure you have an email address.
2) The upper-left hand side of the homepage, www.linkedin.com,
includes the tabs ―Home,‖ ―What Is LinkedIn?‖ ―Join Today,‖ and
―Sign In.‖ Click ―Join Today‖ to set up an account.
3) On the top of your homepage, you may access the tabs ―Home,‖
―Profile,‖ ―Contacts,‖ ―Groups,‖ Jobs,‖ ―Inbox,‖ ―Companies,‖
―News,‖ etc.
4) By clicking the ―Profile‖ tab, you may update your education and
work experience, as well as request recommendations.
5) You could also provide information on other websites you are
invested in through the ―Profile‖ section of LinkedIn.
6) By clicking the ―Home‖ tab, LinkedIn could provide information
on the professional lives of your associates in the same manner
as Facebook’s ―Newsfeed.‖

(Video Tutorial):
http://www.youtube.com/watch?v=dQczK7of6sg&feature=related

YouTube
(Website for Sharing Videos)
2) On the upper-right hand corner of the homepage at
www.youtube.com, you could create an account by clicking the
―Create Account‖ button.
3) Once you have created an account, you may upload videos
through the ―Upload‖ button to the left of the ―Create Account‖
button.
4) Once you have uploaded a video, it may be embedded on other
social networking sites such as Myspace or Facebook to
increase visibility.
5) Once you have logged into your account through the ―Sign In‖
button next to ―Create Account,‖ your profile name would show
up next to the ―Sign Out‖ button on the upper right hand corner.
By clicking it, the ―Channel,‖ ―Video,‖ ―Subscriptions,‖ ―Inbox,‖
and ―Settings‖ buttons would appear for you to customize your
Youtube account.

YouTube
(Website for Sharing Videos)
6) People may follow you by clicking
―Subscribe‖ on the left hand side of your
channel, and you could reciprocate in
response by doing the same on their page.
7) Click ―Settings,‖ then ―Account Settings,‖ and
then ―Activity Sharing‖ to synchronize your
other social media websites with your
Youtube account.

(Video Tutorial):
http://www.youtube.com/watch?v=p2N72ACocFg

Twitter (Social Networking
and Microblogging Website)
2) On the homepage at www.twitter.com
you can create an account. You need to
provide your full name, valid e-mail
address and a password you can
remember.
3) Hit ―Sign Up‖ and follow the remaining
steps to finish creating your account
(such as picking a twitter username and
agreeing to the Terms of Service).

4) Once you have created your account you may
look up topics or people you’re interested in
and want to receive updates from (topics such
as books, news, businesses or people such as
Larry King, Anderson Cooper, Lady Gaga,
etc.)
There’s a broad range of topics and people,
feel free to browse and read about each one -
those you find interesting and want to read
more about, simply click ―follow‖. ―Following‖ a
topic or person allows for you to read each
new ―tweet‖ (aka update).

5) Once you have gotten used to following topics and people
you can search for your friends. Twitter allows its users to
find friends through other service’s contacts (such as Gmail,
Yahoo, AOL, LinkedIn, Hotmail and Messenger). This is
optional, you can skip importing contacts if you want by
clicking ―Skip Import‖ at the bottom of the page.

6) Once you have created your account, followed your first
couple of topics or people and imported your contacts, you
are ready to use twitter.

7) On the right hand side of your homepage it asks you,
―What’s Next?‖ Right below this you have the option of
writing your first tweet, setting up your profile or getting
twitter on your phone. Each of these options have easy
to follow steps that will walk you through each action
you want to perform.

* Twitter allows its members only 140 characters per
―tweet‖ (this includes spaces). This form of
microblogging allows for members to carefully choose
their words and to make them count!

(Video Tutorial):
http://www.youtube.com/watch?v=L7XipuA83gI

Google Adwords
(Advertise with Google)
Benefits
 You can set your ads to appear only to people searching in a particular
city, region, or country. So you’re targeting customers close to you!
 You can have your ads appear alongside blogs, news pages, and other
websites that partner with Google. Using your keywords, Google's
contextual targeting technology can automatically match your ads to
webpages in their Display Network that are most relevant to your
business. For example, an ad for a digital camera may show up next to
an article reviewing the latest digital cameras
 You're charged only if someone clicks your ad, not when your ad is
displayed
 There's no minimum spending requirement – the amount you pay for
AdWords is up to you. You can, for instance, set a daily budget of five
dollars and a maximum cost of ten cents for each click on your ad.
 Google provides keyword traffic and cost estimates so you can make
informed decisions about choosing keywords and maximizing your
budget

Google Adwords
(Advertise with Google)
How it works
 You create ads and choose keywords, which are words or phrases
related to your business
 When people search on Google using one of your keywords, your ad
may appear next to the search results. So you're advertising to an
audience that's already interested in you.
 You're charged only if someone clicks your ad, not when your ad is
displayed.
 Review your ad's performance on a site-by-site basis to see
impression, click, cost, and conversion data, and use this data to
identify well-performing sites to target more aggressively and low-value
placements that require content optimization or exclusion

How can I get started?
 Go to google.com and click on ―Business Solutions.‖ There will be a link
for Google Adwords

Google Places (Get found on Google
Maps)

Benefits
 97% of consumers search for local businesses online. You can be there
when they're looking for your business. This service is a free local
platform from Google
 Google Boost is the advertising portion of Google Places. For this
service, you only pay when people actually click on your ad

How it works
 Google Places allows potential customers to see where your business
is located, link to your website, and see your contact information. You
can add photos, videos, and offers to show customers why they'll want
to choose you. Highlight special promotions, post live updates, and
respond to reviews from your Places for business account

Google Places
(Get found on Google Maps)
 Google Places allows you to learn more about your
customers: What keywords they’re searching for and
where they’re coming from. Armed with this knowledge,
you can make better business decisions
 With Google Boost, you provide a few details about the
location and contact information of your business, and
your ad will be ready in minutes. For example, a potential
customer who Google searches ―Chinese restaurant
Sacramento‖ will see your restaurant mapped in
Sacramento, and when they click on your icon, will see
your ad!

 Go to google.com and click on ―Business Solutions.‖
There will be a link for Google Places

AdSense
(Earn revenue from your
website)
Benefits
 Google AdSense is a free program
 You get access to Google's vast
advertiser pool without having to
maintain individual relationships. The
more advertisers you have, the more
competition for your inventory and the
more relevant the ads shown

AdSense
(Earn revenue from your
How it works
website)
 Choose where to show ads: Specify where you want
ads to appear and choose what types of ads can
compete for those slots
 The advertisers that bid the most for your spots get
to display their ads there. Advertisers bid on your
inventory in a real-time auction and your site always
shows the highest-paying ad
 Get paid! Google bills advertisers and ad networks
and you get paid through Google’s reliable payment
options
 Go to google.com and click on ―Business Solutions.‖
There will be a link for Google AdSense

Checkout (Sell online)

Benefits
 Google Checkout’s fast, convenient checkout process
helps Google Checkout users convert 40% more than
shoppers who have not used Checkout before.

 Checkout also helps you more effectively turn your traffic
into paying customers. Lengthy checkout processes
frustrate online shoppers who then frequently abandon
their shopping carts. With Google Checkout, the
purchasing information of each Checkout user is stored in
a single account, so they can buy from you by simply
providing their username and password.

 The Google Checkout badge is an icon that tells potential
customers that shopping with you will be convenient and
secure.

How it works
 In order to receive payment for your charged orders,
you must first specify a bank account in your Google
Checkout account

 When you use Google Checkout to process your
sales, you'll be charged rates as low as 1.9% +
$0.30 per transaction. With Google Checkout, there
are no monthly, setup, or gateway service fees

 The transaction processing rates you'll be charged
each month will be determined by your sales volume
during the prior calendar month:

Sales & Transactions
Monthly sales under $3,000 2.9% + $0.30 per transaction

$3,000 - $9,999.99 2.5% + $0.30

$10,000 - $99,999.99 2.2% + $0.30

$100,000 or more 1.9% + $0.30

 After a buyer makes a purchase, you
review the order details, including
estimated taxes and net revenue. You then
charge the buyer's credit card and ship the
order and notify the buyer

 Go to google.com and click on ―Business
Solutions.‖ There will be a link for Google
Checkout

Website Optimizer
(Build effective websites)
Benefits
 With Website Optimizer, you can try any combination of content to find
out what leads to the most conversions. Clear reports will tell you what
worked the best
 Testing makes it easy to increase your site effectiveness and visitor
satisfaction, which leads to higher conversion rates and a higher return
on your investments
 Testing makes it easy to get direct feedback from your site visitors

How it works
 Google Optimizer helps you automatically test different site content in
order to maximize visitor conversion rates
 Here’s a website with a demo video on how it works:
http://services.google.com/training/websiteoptimizeroverview/2995095/in
dex.html

for Google Website Optimizer

Google Site Search
(Add site search to your
Benefits
website)
 Increase website conversions and sales
 Reduce support costs by enhancing self service
 Display ads-free search results
 Customize search box and results using XML
 Optional Google branding
 Flexible pricing model based on search queries

How it works
 With Google Site Search, you can put a Google search box on your
website and enable prospective visitors and customers to find
information instantly
 Google Site Search is available in several subscription plans, which are
based off the number of queries the engine receives each year. So
whether you're a small business, a Fortune 500 company, or a group,
Google can power your search with the right product and great support,
and all for the right price

Query Limit/Pricing
Search Query Limit Pricing Best for
(annual) (annual)

20,000 $100 Blogs, personal sites

50,000 $250 Small businesses

150,000 $750 Small businesses (with more traffic)

500,000 $2,000 Medium-sized sites

500,000 + Contact sales Larger businesses

Getting Started
 Go to google.com and click on
―Business Solutions.‖ There will be a link
for Google Site Search

Google Friend Connect
(Grow viral traffic to your site)
Benefits
• Simple setup
• Adding Friend Connect features to a website
requires no programming skills; you just copy
and paste snippets of HTML code onto your
site. You can also add custom integrations with
Friend Connect's API
• The members gadget makes registration
simple, letting users sign in to your website
with existing account information (e.g. Google,
Yahoo, AOL) so they spend less time filling in
forms and more time exploring your site

 Social gadgets! Choose from a range of
social gadgets that let users post
comments, post links, rate, review and
more.
 Create, manage and send website
newsletters all from within your Friend
Connect account. Using the interests
people share when joining your site, you
can also send personalized newsletters
to different segments of your community.

How it works
 Enabling Friend Connect on your website is easy! All it takes is entering
your website's URL and name when first signing into your Friend Connect
account. You don't have to worry about downloading or uploading files;
Friend Connect does the work for you

 Find out what users are interested in by asking them questions when they
join your site, in the poll gadget, or using the API. The interests users share
are public and added to their profiles so users with similar interests can find
each other, and so you can display personalized content, and ads

 Review the interests users share and your site's membership growth from
inside your Friend Connect account. You can export your site's data at any
time for spreadsheet analysis or to integrate with third party services

 Go to google.com and click on ―Business Solutions.‖ There will be a link for

Increase
your
productivity

Google Enterprise Search Solutions
(Search company information)

Benefits
 GSA 6.8 now includes Cloud Connect, People Search and
Dynamic Navigation, providing enhanced collaboration and
user experience
 Give website visitors or intranet users the information they
need with fast, familiar Google search
 Give website visitors or intranet users the information they
need with fast, familiar Google search

How it works
 Google Enterprise Solutions has many tailored solutions to fit
each industry, from aerospace to healthcare to media.
Additionally, if you are looking for a departmental solution, it
has solutions addressing customer service, engineering and
many others

Vertical solutions include:
 Aerospace & Defense
 Education
 Electronics
 Energy
 Financial Services
 Government
 Healthcare
 High Tech
 Life Sciences
 Manufacturing
 Media
 Professional Services
 Telecom
 Transportation & Logistics

Departmental solutions include:
 Customer Service
 Engineering
 Human Resources
 Sales & Marketing

 Go to google.com and click on ―Business
Solutions.‖ There will be a link for Google
Enterprise Search Solutions

Google Apps
Benefits
 With Google Apps for Business, you'll have anytime,
anywhere access to web-based tools such as email,
calendar, documents and more. All less than $5 per user
a month (or, $50 per user a year):
 Mobile access
 No hardware or software required
 Customer support
 (@your_company.com)
 BlackBerry® & Microsoft Outlook® integration
 25GB of storage per user, 50x the industry average
 Voice, video chat, IM and mail
 Powerful spam filtering

Google Apps
How it works
 Use Google Calendar to centralize schedules in one company-
wide calendar that's accessible from anywhere. Overlay
calendars to see when people are available, send invites, and
plan events.
 Group calendars
 Send invites and manage RSVPs
 Mobile access with text message reminders
 Google Mail is business email @your_company.com that allows
more storage, and access from anywhere—on the web, on your
phone, and even offline.
 25GB of storage per user, 50x the industry average
 Voice, video chat, IM and mail
 Powerful spam filtering

Google Apps
 Google Docs allows you to share and collaborate on documents,
spreadsheets, presentations, and forms. Employees always have access
to the most up-to-date versions of their work files from anywhere
 Works in real-time with multiple collaborators
 Supports formats including .doc, .xls, .ppt, and .pdf
 Easily upload and share files that are always backed-up
 Manage who accesses files to review or edit
 Google Sites allows you to centralize important company information and
manage projects with an internal website that will help keep your team
organized and connected
 Create sites as easily as editing a document
 Keep important information centralized and secure
 Use templates to create sites faster

for Google Apps

Yelp
(Connecting Community Members
with Local Businesses)
1) Make sure you have an email address
2) The upper-right hand side of the homepage, www.yelp.com,
includes the tabs ―Sign up for Yelp,‖ and ―Log In.‖ Click ―Sign up
for Yelp‖ to set up an account
3) On the top of your homepage, you may access the tabs
―Welcome‖ (homepage) ―About Me,‖ ―Write a Review,‖ ―Find
Reviews,‖ ―Invite Friends,‖ ―Messaging‖, ‖Talk,‖ and ―Events.‖
4) The homepage (―Welcome‖) shows you the newest reviews and
events that are in your area
5) The ―About Me‖ tab shows your profile, including the pictures and
information you have posted about yourself. Here you can also
see the reviews you have written, what your friends are up to, and
your own lists, bookmarks, and events.
6) In order to review a local business, such as a restaurant or
service-providing establishment, click on ―Write a Review‖ and
search for the business you would like to review. If there aren’t
any reviews yet, be the first to put in your two cents!

Yelp
(Connecting Community Members with
Local Businesses)
7) The ―Find Reviews‖ tab is for you when you’re trying to
find a business that you’d like to know more about. The
categories include Restaurants, Food, Nightlife,
Education, Religious Organizations, Active Life, Hotels
and Travel, Local Services, and much more!
8) The ‖Messaging‖ tab allows you to view the messages
you’ve sent and received and to send messages as well!
9) The ―Talk‖ tab is a forum for people with questions about
local services or local issues. Answer and ask questions
about the city you live in!
10) The ―Events‖ tab allows you to see what’s going on in
your area or to post a new event for others to see!

(Video Tutorial):
http://www.youtube.com/watch?v=fbD4Gdga_tM

Benefits of
Using
Social
Networking
Sites

Benefits of Using Social
Networking Sites
 Keep in touch with virtually anyone who has access to the site
 Instant communication via chat rooms, updates and posts
 Easy event invites and planning
- Able to monitor RSVP’s
- Update event time or date changes
- Message guests
 Easy ways to share photographs, news, videos and documents
 Easy to update and easy to access
 Ability to create pages for teams or groups with the same interests and
concerns
 Ability to connect with others who have the same interests and
concerns
 Ability to make profiles or pages as private or as public as possible
 Ability to renew old acquaintances and begin new ones
 Ability to conduct surveys for a wide range of people
 Ability to stay connected with different communities
 Ability to monitor community response to your projects

Benefits of
Using
Technology
for
Businesses

Benefits of Using Technology
for Business
 Ability to obtain instant feedback via electronic mail, the internet
and teleconferencing
 Ability to manage projects, documents, scheduling and data
with the use of specific applications
 Ability to maintain databases of information that allow for
consistent stored data
 Ability to share data with members of the business
 Ability to meet with other members at different locations via
video conferencing and electronic mail
 Ability to attach additional files to electronic mail, cutting costs
for postage
 Ability to branch out to new clientele
 Ability to advertise on many different websites
 Ability to gain insight on how business is doing with online
reviews and other services

Extra Resources
Kommein Website:
 http://kommein.com/25-free-online-
social-media-classes/
 Contains a list of 25 free online social
media classes

Additional Videos
―How To Use Facebook to Promote Your Business and Make Money‖
 http://www.youtube.com/watch?v=b3vvNz_CxK8

―Facebook Pages: 9 Ways to Promote to Your Fans‖
 http://www.youtube.com/watch?v=M1FrSBPqxt4

Japanese Facebook Tutorial
 http://www.youtube.com/watch?v=corqGSXYaDI

Chinese Facebook Tutorial
 http://www.youtube.com/watch?v=V8trPJqwizI

―Total Twitter Tutorial‖
 http://www.youtube.com/watch?v=91zurrk69_w&feature=related

―How To Use Twitter for Business‖
 http://www.youtube.com/watch?v=JXPmI4YaOpM

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