1. Unconventional Marketing for Unconventional Communities... Driving Traffic to Your Affordable Community Do not worry about filling in this slide. We will do everything – just keep it here as a placeholder. Presented by Lia Nichole Smith Proudly sponsored by:

2. About Me!

3. The Conventional Advantage

4. Webinar Poll What is the biggest selling point a conventional community has over an affordable?

5. The Conventional Advantage Amenities and Events Concessions Nicer Product Caliber of Residents

6. Compliance and Paperwork

7. The Dog and Pony Show

8. What’s Going on Over There? Office vibe = enjoyable Apt hunting = hassle-free Successful = memorable

10. Thank you gifts for tenants who renew their lease

12. “Remember us” promotions for prospective tenantsTelephone: 866-808-4700 • 972-385-4700 Fax: 972-385-4722 Email: sales@selectpromo.net Web: www.selectpromo.net Connect with us! Serving the apartment industry for 10+ years!

13. What Makes You Memorable 3-5 communities Hard to distinguish Harder to remember

14. What Makes You Memorable Memory Test

15. Memory Points Dream Pillow

18. Last = Your Farewell

19. Memory Points Artichoke

22. Planting Artichokes

23. Memory Points Night

26. Webinar Poll Did anyone remember “bed”?

29. What Makes You Memorable First and last Plant artichokes Repeat the good stuff Close the gaps

31. No additional cost

32. No additional work, except handling the extra leads

33. Hassle free: your community will automatically be listed

34. Listings updated in real-time *comScore, Media Metrix, May 2011 **Move, Inc. Internal Reporting, April 2011

35. If It Walks Like a Duck…

36. “Quack, Quack” Office Vibe = Enjoyable Apt. Hunting = Hassle-Free Successful = Memorable

37. Enjoyable Office Vibe 15 20 FREE

38. Hassle Free Apartment Hunting 1 20

39. Successful and Memorable 5 5

40. What Renters Want Quality Good Value Responsive Maintenance Sense of Community Proud to call home Professional Management

41. Thank You! Lia Nichole Smith lias@spm.net 205-639-5175 Eric Gramberg eric.gramberg@move.com 805-557-7977 Kimberly Mudge-Durham kimberly@selectpromo.net 866-808-4700 (http://www.MultifamilyInsiders.com)