Mobile media is more than text messages and a different version of your website. In this webinar, we'll look at a number of ways to use mobile media for your business, from mobile-optimized websites and QR codes to apps for your leasing office. Here's just some of what we'll discuss: • Mobile marketing essentials • The current state of mobile marketing • How the mobile web can impact your bottom line • How to incorporate mobile media with your current marketing efforts • How new devices and apps are changing the leasing experience If you're serious about connecting with prospects and current residents on their terms, you will want to look at this. Your business has a story to tell, and Mike Whaling wants you to use digital tools to share that story. Mike helps local businesses grow their online presence, reach the right consumers at the right times, and successfully measure their efforts. His clients have been featured in Entrepreneur, Bloomberg BusinessWeek, Multifamily Executive, Multi-Housing News and more. This webinar would not be possible without the support of our amazing sponsors, CallSource and 4Walls. So please take a moment to check them out!

1. Go Mobile! How to Use Mobile Media for Multifamily Presented by Mike Whaling, 30 Lines Proudly sponsored by:

2. Go Mobile!Mobile Mediafor Multifamily Discussion: #mfimobile www.flickr.com/photos/rwphoto/4519581602/

3. Recording will be available atMultifamilyInsiders.com

4. For today >>Where do we stand? >> What tools are available? >> How can you use mobile? >>How do we measure success?

5. Where do we stand? #mfimobile

6. “messaging in bite-size chunks”

7. Rapid increase in usage

8. 1/3 of us check Facebook in the bathroom www.flickr.com/photos/sharynmorrow/115870149/

9. Poll Question:Do you check your phonein the bathroom? #mfimobile

11. Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?

12. And these... >> How do we integrate mobile with current offline/online communication? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?

13. Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493

14. Know your audience(s). www.flickr.com/photos/tashland/259178493

15. Tweetable Tip: Segment your audience (residents, prospects, locals) and target campaigns accordingly. #mfimobile

16. Create a call to action. www.flickr.com/photos/hantlas/479435969/

17. Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/

18. Get people talking. www.flickr.com/photos/svenwerk/858381180/

19. One tool of many. www.flickr.com/photos/tashland/259178493

20. Know what success looks like.

22. Optimize your marketing investment

23. Increase your resident retention

24. Identifies whether you've received sufficient leads to meet your sales goals

25. Reveals true marketing cost/lead

27. Texting (SMS)

28. Txt me, k? :P

29. Try it:Text my30 to 88000

30. Mobile Web

31. Examples, good and bad Text

32. Ads

33. Get location-specific

34. Apps

35. Do you need an app? www.flickr.com/photos/cardopoli/219069323/

36. Get social

37. Are you surprised? www.flickr.com/photos/cardopoli/219069323/

38. “Find us on ...” www.flickr.com/photos/cardopoli/219069323/

39. Stay connected www.flickr.com/photos/cardopoli/219069323/ www.flickr.com/photos/urbanelife/4687896485/

40. Try it:Text like 30lines to 32665

41. Make your own:j.mp/fbwindowsign

42. Location-Based Services

43. Check in with location services

44. QR Codes and Tags

45. Poll Question:Have you ever useda QR scanner? #mfimobile

47. Try it:

48. Tag, you’re it.

49. Tag, you’re it.

50. Make your own:qrcode.kaywa.comqrjump.comgoogle.com/placesbit.lytag.microsoft.com

51. Augmented Reality

52. Image credit: Yanko Design See the world in a new way

53. More Than Marketing #mfimobile

54. Focus on residents

55. Accept rent payments

56. Change the leasing experience

57. Now what?

58. What do we want our audience to do?

59. What can we help them do better, easier, faster?

60. What opportunities do we have to optimize existing content?

61. How will we promote our mobile programs?

62. How can we complement this with mobile?

63. Tweetable Tip: Use mobile tools (shortcodes, QR) to create strong calls-to-action for your static advertising. #mfimobile

64. Does the coverage at your property make you scream?

65. Can your residents connect? >> Wi-Fi >> Cellular: 3G, 4G, LTE >> In common areas and in their units >> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)

66. More discussion atbit.ly/MFTechGroup

67. Your turn.Let’s talk. #mfimobile

68. Text my30 to 88000

69. Mike Whaling 614.859.5030 mike@30lines.com 30lines.com/mfimobile twitter.com/30lines facebook.com/30lines

70. Thank You! Mike Whaling mike@30lines.com 614-859-5030 Joe Summers jsummers@callsource.com 866.541.0324 Jackie Koehler jackie@4walls.net 800-390-1776 30 Lines http://www.MultifamilyInsiders.com