Virginia Love and Ed Spiegel will discuss the ever evolving social web and its effect on the Multi-Family Property Management industry. We are living in a time of fundamental change in how we consume news, and the main source of information gathering is shifting from traditional news websites to our friends and their “NewsFeeds.” It is estimated that 75% of news consumed online today is shared through social networks. What does this mean for the future of resident communication and how will Property Managers use this shift in behavior to their advantage? Ed has been active in the Multi-Family Industry since 2007, having presented the RentMineOnline referral concept at NAA, AIM and Brainstorming among others. Prior to founding the company, Ed worked in venture capital and as a Technology Business Development Analyst in Silicon Valley for several years. He holds an Engineering degree from Duke University and an MBA. Virginia Love, VP Marketing at Waterton residential, is a pioneer in experimenting with the social newsfeed. She has decades of experience marketing to residents but has been a true innovator in the world of understanding and utilizing the social feed. Virginia will share several case studies and examples of how she uses the social feed to both communicate to residents and help the residents themselves spread her marketing message to friends. How can we make this webinar free? It’s because of our very generous sponsors, Call-Em-All and LeaseLabs, who paid your admission for you!

1. The Social Media Newsfeed Next Generation Word of Mouth Marketing Presented by Virginia Love And Ed Spiegel Proudly sponsored by:

3. Everyone is connected to “the grid.” In one click, customers “share” with hundreds of friends.2

4. Monthly, an average of 30 billion pieces of content (links, notes, photos) are shared on Facebook alone.1 http://mashable.com/2010/08/10/personalized-news-stream/ 2 http://facebookflow.com/amazing-facebook-statistics/

5. How it works Strength of Friendship # of Comments on Post Time: Most Recent Posts Prime Newsfeed Placement

6. The Effect of the Feed on Advertising ‘Facebook Drives Eyeballs and Purchase Decisions’ May, 2010 ‘Facebook Touts Selling Power of Friendship’ June, 2010 ‘How News Consumption is Shifting to the Personalized Social News Stream’ Sept, 2010

7. How Easy is It For Your Brand to Leverage Social Media? Sexy Brands Kim Kardashian Old Spice Non-Exclusive Exclusive Multifamily Community Basic Brands

8. Poll! Have you clicked on any corporate advertisements on Facebook this week?

10. Comment on photos

11. Like their status

12. Read interesting content

13. Vote on their outfit

14. Lightweight promotions, instant gratification

15. Interactions that take seconds, not hours http://www.readwriteweb.com/archives/why_most_facebook_marketing_doesnt_workp2.php

16. What is NOT Working… Deep Campaigns-Involved games, prediction contests, treasure hunts that include friends. Complicated and expensive. Sweepstakes-Relatively low conversion rates andlimitedviral uptake. Tend to attract unengaged users who are there for the prize rather than brand relationship. Generic or broad information that does not apply to audience.

18. Public Tweeted about Old Spice in hopes of a personal response (Alyssa Milano, Ashton Kutcher, etc.)

19. Old Spice global brand engagement that spread to millions by tweets, posts and blogshttp://vimeo.com/14029410

21. Targeted couples to have a “conversation” about body wash

22. Built brand as a stable, classic American product causing new customers to consider Old Spice for first time

24. American Airlines Case Study

25. American Airlines Case Study Take Aways: Reward Your Customers Instant Gratification Simple and Easy

26. Adam ArnoldDirector of Business DevelopmentCall-Em-All, LLC(877) 226-3080adam@call-em-all.comwww.call-em-all.com Automated Calling & Texting Webinar Promotion 100 Free Credit Trial Enter Group Code: Insider at www.Call-Em-All.com

27. Poll! Have you ever shared something on Facebook such as an interesting article, coupon, video, etc?

28. Linking Back to Multi-Family: Contests

29. Linking Back to Multi-Family: Referral Programs

30. Multi-Family Case Study: Presidential Towers NEED: Effective Communication Tool GOAL: Inform customers and create excitement ANSWER: Customers customize how they would like to receive information

31. Multi-Family Case Study: Presidential Towers

32. Using the Stream to Communicate with Residents

33. Newsfeed and Twitter Stream in Print

34. Multi-Family Case Study: Presidential Towers

35. Multi-Family Case Study: Bingo

36. Multi-Family Case Study: Bingo

37. Stop experimenting with your marketing budget. Call Today for a Free Demo – 619.233.4700 CoPilot™ - Corporate & Property Websites EZPublish™ - Online Marketing System QR Code Flyer Twitter Flyer Poster CoPilot™ Mobile CoPilot™ iPad SEO Pro – Search Engine Optimization A-frame Newsletter Banner

38. Poll! Are you “following” Charlie Sheen?

40. $50,000 value per Tweet

43. Thank You! Ed Spiegel ed@rentmineonline.com 415-412-9913 Virginia Love vlove@wallc.com 678-538-0208 Steven Ozbun steven@leaselabs.com 619.233.4700 Adam Arnold adam@Call-Em-All.com (877) 226-3080 x233 (http://www.MultifamilyInsiders.com)