1. Brand Identity Project:
Patterson Productions
By Andrew Patterson

2. Company Name:
Patterson Productions
• Company named after founder
• Alliteration helps make name memorable
• Name is not very artistic, descriptive, or
unique
• The name would fit under suggestive
because “productions” is commonly used in
the entertainment industry

3. Logo
Patterson
Productions
*This is just a mock up of the logo. It will in 3D and the
two words will move horizontally from different sides of
the screen.

4. Logo Cont’d
• The logo is extremely simple, which
correlates with our brand. We will produce
simple, appealing, and entertaining movies.
• The color of the logo is very appealing to
the eye and adds to the overall simplicity of
the brand.

5. Logo Cont’d
• The logo would be classified as letterform
• We used words instead of a picture to
maintain familiarity with the company
name.

6. Competitor’s Logo
The WB logo is very famous and memorable. The bright
yellow and blue badge are unique and creative. However,
the logo is not descriptive without the “Warner Bros.
Pictures” section, and most times, the logo is without this.

7. Corporate Culture
• Our values and beliefs all stem from the
goal of telling great and simple stories.
• We will produce low budget films that will
be appealing and entertaining.
• Developing this culture will begin with the
relentless pursuit of great scripts and not
beginning to produce a movie unless the
script is GREAT, not good.

8. Mission Statement
Patterson Productions will be the premier storytellers in
the entertainment industry. Our productions will resinate
with all that watch them without the use of graphics or
special effects. With great scripts and strong acting, we will
bring the words on the page to life for millions of viewers.

9. Mission Statement
Cont’d
• The Mission Statement will be used to keep
the producers, directors, and crews,
focused on the goal of the company.
• It is short and memorable and quickly
communicates the vision of Patterson
Productions.

10. Tagline
“The Way Stories Should Be Told”

11. Tagline Cont’d
• The tagline speaks to the customers and
relays our mission in a simple message.
• It reinforces our brand as storytellers and
it is easy to remember and separates us
from our competitors.

12. Thank you!
Patterson
Productions