After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.

1. Website visit frequency: Lead scoring beyond basic behaviors. Marketo Idol Showcase Alexandre Pelletier September 22nd, 2009

2. Behavior Scoring - 2 - www.apelletier.com

3. + 5 Visits 3x in 1 week 3 campaigns 2 static lists Schedule: Run flow once every 1 day(s) - 3 - www.apelletier.com

4. Visits 3x in 1 week – 1st visit Smart List - 4 - www.apelletier.com

5. Visits 3x in 1 week – 1st visit Flow - 5 - www.apelletier.com

6. Visits 3x in 1 week – 2nd visit Smart List - 6 - www.apelletier.com

7. Visits 3x in 1 week – 2nd visit Flow - 7 - www.apelletier.com

8. Visits 3x in 1 week – 3rd visit Smart List - 8 - www.apelletier.com

9. Visits 3x in 1 week – 3rd visit Flow - 9 - www.apelletier.com

10. Get the this slide deck and other cool stuff online at: success.marketo.com blog.apelletier.com