“Le start-up devono risolvere problemi concreti”. Insomma: non è sempre necessario cambiare il mondo, anzi più spesso è utile agire sulle piccole cose della vita quotidiana per migliorarla. Volare basso, ma volare bene. E’ forse questo il segreto del successo di una start-up?
7. DON’T LOOK TOO SOFISTICATED
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
8. WHERE IS THE PROBLEM?
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
9. Information overload PROBLEM Reach the target
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
10. Too many emails
Many emails end up in Spam
Generic deals targeted to an “average” consumer
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
12. Yoodeal wants to be the #1 choice
for anyone who wants to do smart shopping
of personalized, time-limited lifestyle offers.
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
13. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
18. HOW TO FIND PEOPLE
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
19. RECRUITING
INVEST IN PEOPLE
-Money
-Stock options
TAKE ONLY COMMITTED PEOPLE
-No 9am-6pm job
-Love Love Love what you have to do
-See the proactive behavior approach
TAKE THEM FROM ANOTHER JOB
-Great people are not unemployed
DISCOVER TALENTS
-Believe in your feelings
FIND IN
-Linkedin
-University
-Thesis projects
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20. EXECUTION
MAKES DIFFERENCE
BETWEEN
IDEAS
AND
SUCCESSES
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25. PROMOTING
USE LINKEDIN TO:
-FIND Journalists
-FIND Bloggers
BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT
DON’T ASK – OFFER SOMETHING!
-Give a free test
-Give it FIRST
-Give it exclusively
-Make it special
-Ask opinions
DO MARKET ANALYSIS -> Start from your data logs
DO FREE PDF GUIDES
CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITY
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
27. HOW TO FIND MONEY
USE PUBLIC FUNDS:
-Finanziamenti a fondo perduto Provincia Trento
DO PUBLIC COMPETITION to have feedback
-Starcup Lombardia
-Working Capital Telecom Italia
ASK VENTURE CAPITAL / BUSINESS ANGELS
-DPIXEL 50k- 250k
-PRINCIPIA 1 - 4M
-EARLYBIRD 1 - 4M
-YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k
ASK INTERNET GROUPS/CEO’s
-Banzai
-JobRapido
-Populis
-Volagratis
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29. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
30. MY PROBLEMS
TIMING
I NEED MONEY ON TIME
RESTRICTIONS
EXTERNAL CONTROL LIMITS THE COMPANY STRATEGY
I REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST
COUNTRY
ITALY OR NOT ITALY?
THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE
ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the
investment
TEAM
A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEY
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32. ADVANTAGES
Unique
•SEMANTIC TEXT ANALYSIS
•RANKING AND PERSONALIZATION
Hard to replicate
•MARKETPLACE
•DIRECT PAYMENT
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33. FORGET THE KW
Yoosemantics understands deals type, details, categories, and
data inside text.
With all complementary modules Yoosemantics is able to
structure data starting from plain text and show relevant
information, dynamically changing for each type of object.
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34. RANK, NOT ORDER
YooRank chooses the For
best: out of a very large each specific user
•offers market place based on behavioral /
•Deals preference data.
•opportunities
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
35. MY TIPS
- CHOOSE RIGHT TEAM
- DO NOT DEPEND BY ANYONE
- CHOOSE RIGHT IDEA
- BE CONCRETE, SIMPLE
- BE FOCUSED
- MAKE DEV. DETAILED PLANS
- SPEC. DOCS. HELPS TO CLEAR A LOT
- FUND/ANGELS/PUBLIC/CRAWDF.
- USE MEDIA/PRESS
- FOCUS ON TRAFFIC/USERS (1st point of
TRACTION)
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo