Presentation given at the Masters on Biotechnology and R&D Management at UPF. Describes the different aspects to take into account in order to make the most of the innovation abilities of a group or company.

1. Innovation Culture
Creativity, Motivation and Leadership
Adrián Perreau de Pinninck, Ph.D.
R&D Coach @ Intelligent Pharma

2. What is innovation?
Innovation is the creation of better more effective
products, processes, services, technologies or ideas

3. Keys to Innovation
Leadership - ability to enlist the aid of others
Motivation - tool to achieve a goal
Environment - surroundings, physical and emotional
Creativity - the mental processes of creation

4. Leadership
Any group of people is essentially a tribe

5. Tribal Maturity Stages
It’s all about how you relate and what language
you use

6. Servant Leader
Achieving results by giving priority attention to the
needs of their colleagues

7. Noble Cause, Values, Goals
With a potent vision of where they are going, they
will figure out how to get there

8. Extrinsic Motivation
It only works for repetitive tasks.
The creative capacity is reduced.

9. Intrinsic Motivation
Getting them to act because of their need for:
Autonomy, Mastery and Purpose.

10. Achieving Change
Direct the Rider, Motivate the Elephant,
Shape the Path

11. Innovation-friendly Environment
Remove separations, movable furniture,
whiteboard walls, post-it notes, accessible info

12. Knowledge Sharing
Wikis and Visual management tools
Seminars and Workshops

13. Continuous Improvement
Kaizen - evolutionary and incremental
Kaikaku - revolutionary and radical

14. Creation Process
From problem description to solution

15. Gathering Information
Goals and Objectives, Information tree, Mind map,
Defining paradigm, Dominant ideas, Hidden assumptions

16. Generating Alternatives
Challenging assumptions, fractionation, reversal,
analogies & metaphors, random stimulation, ...

17. Evaluation
Filter bad ideas, experiment with the good ones
and implement those that worked

18. Group Creation
Techniques
Brainstorming
6 Thinking Hats
Work Cafe
Retrospective
Open Innovation

19. Conclusions
A company is a tribe with it’s own culture
As an integral part of the complex system you can only
influence it from within
Innovation can come from anyone, be prepared
Setting up the appropriate environment takes
resources, if done correctly it will pay off

20. Bibliography
Management 3.0: Leading agile developers, developing
agile leaders
Tribal Leadership: Leveraging natural groups to build a
thriving organization
Switch: How to change things when change is hard
Drive: The surprising truth about what motivates us
Lateral Thinking: Creativity step by step