I Love APIs 2013: Keynote day 01
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Apigee CEO Chet Kapoor and four great keynote speakers and "CDOs" (Carole McCluskey (Outerwall), Michael Redding (Accenture), Abhi Ingle (AT&T), Aneesh Chopra (Former CTO - USA)) kicked off I ♥ APIs, Apigee’s first user and industry conference in inspiring fashion describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks.
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I Love APIs 2013: Keynote day 01
- 2. 100,000 Developers 25,000+ Apps Webinars – 750,000 served Global Tour – 50 Apigee Days
- 3. 500+ Enterprise customers 20% of Fortune 100 50% of top 100 global brands 50% of top retailers
- 4. Every business is a Digital Business Every business needs a Digital Platform Every business has a Chief Digital Officer
- 5. Digital Business shape and enhance behavior at scale
- 6. • Putting an API around the store • Revenues: 6x more sales from multichannel customers • Engagement: >1 presecription refills per second through the mobile app • Innovation: Apply award for “best retail mobile app” 2013
- 7. • Global productivity improvements for architecture to inventory management • Speed: >25 apps in <1 year • Cost savings: Millions of dollars in a few projects
- 8. Survey of executives in 200 large companies across 30 industries
- 9. Efficiency and time to market Customer satisfaction Revenue 78% 64% 50% 0% Dabblers 13% 13% Leaders Dabblers Leaders Dabblers Leaders
- 10. Digital businesses need digital platforms to drive the mobile-driven era of information technology.
- 11. Apps Apps are where behavior happens Digital Platform
- 12. Apps Apps are where behavior happens APIs APIs drive behavior by delivering data to apps Digital Platform
- 13. Apps Apps are where behavior happens APIs APIs drive behavior by delivering data to apps Digital Platform Big Data Big Data is understanding behavior at scale
- 14. User App Developer API Mobile First Exposure Centric Self Serve Web Scale Carrier Grade API Team Backend
- 16. Driving internal success Drives both Simplifies complexity well Manages across depts well Passionate Has a strong network of innovators Flexible/Adaptable Communicates a clear vision Bias for Action Broad range of experience Comfortable with uncertainty Focused Charismatic Willing to take risks Tech Savvy Collaborative Is intellectually curious Drives neither Drives market success
- 17. The key traits of the highly successful Digital leader Tech savvy, risk taker and intellectual curiosity Leads across functions Communicates a vision Adapts quickly
- 18. Every business is a Digital Business Every business needs a Digital Platform Every business has a Chief Digital Officer
- 19. Keynotes • • • • Carole McCluskey – Outerwall Mike Redding – Accenture Abhi Ingle – AT&T Aneesh Chopra – Former CTO USA
- 20. Creating a Better Everyday Carole McCluskey Chief Technology Officer Outerwall, Inc.
- 21. Outerwall Background • Founded as Coinstar in 1991 • Name changed to Outerwall in July 2013 – the company behind Redbox, Coinstar and ecoATM • ~64,000 kiosks* • ~2,900 employees*, including more than 1,900 field service employees throughout U.S. and internationally • $2.2B revenue in FY2012 • Kiosks in United States, United Kingdom, Ireland and Canada
- 22. Vision Our vision for Outerwall is to be a leader in the retail industry by delivering inventive products and services that create a better everyday for consumers and bring value to retailers, investors and employees.
- 24. Outerwall = LOB‟s + Retail Partners + Consumers • • • • • Automated and Unattended Retail without Boundaries Platforming for Acceleration Extensions and Adjacencies Driving Growth Data and Insights Driving Consumer and Partner Engagement Leverage
- 26. Digital Transformations Mike Redding Senior Managing Director Accenture Technology Labs
- 27. Advent of the Digital Business In-store music Spotify, iTunes
- 28. Advent of the Digital Business Piles of magazines Digital Content Feeds
- 29. Advent of the Digital Business Doctor‟s Office Visit Real-time Health monitoring through wearable devices
- 30. Advent of the Digital Business Repair machines after they break Machines alerting that they need preventative maintenance
- 31. Connected Everything Social continues to There will be using sensors Cars are areabout 15 billion Biologistsgetting smarter: India there were explode,connected an devicescars have 100 Luxurybest growingby 2015, to find Unique ID programme will biometrically enroll estimated 40 billion and around units each with processingfor billion by up conditions 1.4 grain, social to 1.2B network million 2012. 2020. Indian inlines of over 100usersresidents. monitoring 1 million plots software in each car. and receiving 2 million data points per week.
- 32. The New Digital Stack Apps & Services Analytics Social / Collaboration Mobile Dashboard Platforms Data Connected Devices
- 34. APIs: Delivering Tomorrow’s Network Today Abhi Ingle VP, Ecosystem & Innovation Group AT&T
- 35. Tectonic Forces Accelerating Change Software Defined Broadband IP Networks Connected Computing As a Service Everything 35 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
- 36. Open, Interoperable, Global AT&T Product ThirdParty AT&T Finished Services Business Direct API Shared Platform Dedicated Platform API Shared Infrastructure/Cloud Dedicated Infrastructure API NETWORK NETWORK Web site? Need an API? 1995 36 Of course! 2000 2005 Of course! 2010 John Musser Founder, Programmable Web © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
- 37. Platform Pivot - API Transform service delivery through easy-to-use Application Interfaces (APIs) Increase flexibility and reusability Tap new sources of innovation & enable new business opportunities APIs Per month Transactions 37 June 12 78 June 12 6B Today API EOY13 7.5B Developers & Industry 1455 Today API Mass Market Customers EOY13 1360 Enterprise Customers 8.25B © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Internal API
- 38. App Success Stories Street Savings Privus Mobile/ ID You LLC AT&T APIs used: AT&T APIs used: AT&T APIs used: SMS, Payment 38 speaktoit Assistant Speech Advertising © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
- 39. Example of Third-Party Ecosystem Speed APIs help AT&T be a nimbler, more responsive organization Within 24 hours 26% of the requests went mobile and thousands of local volunteers and offers of donations were processed. 39 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
- 41. Winning the Future Through Open Innovation Aneesh Chopra @aneeshchopra
- 42. My Story on the American Dream Family Roots Dad and his elder brother pursue higher ed following President Johnson‟s 1965 Immigration Reforms e-Panchayat Initiative “…leapfrog…stages of government service delivery…going straight to the 21st.” – Pres. Obama
- 43. Boosting Productivity is the Key to Growth MIT Study finds “data-driven decision-making” boosts productivity 5-6% Publicly-influenced sectors comprise 20+% of GDP Source: U.S. Bureau of Economic Analysis; U.S. Bureau of Labor Statistics; “Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?”, Prof. Erik Brynjolfsson; McKinsey Global Institute analysis Notes (1): Excludes sectors with contributions with an absolute value of less than 0.015%. Numbers may not sum due to rounding.
- 44. Lever #1: Open Government Data Comm Health Govt Spending HHS (Growing) Catalog of Liberated Data Med/Scie nce Data Blue Button Cons Product Info Source: USNews, iTriage Provider Directory & Qual
- 45. Lever #2: Acting as “Impatient” Convener Veterans Job Bank New tool launched to ensure job listings find veterans; currently accesses 800K+ “tagged” listings courtesy of 750+ employers and 33+ “tagging” partners NRD.gov API Twilio developer Tony Webster builds an “App for Heroes”
- 46. Lever #3: Prizes, Challenges, Competitions Team (in spare time) wins competition (Jan,„10) by building more accessible Federal Register after posted on data.gov Source: www.federalregister.gov; www.innovationmovement.org; www.wested.org ; www.whitehouse.gov Inspires AOTUS (March, „10) to designate team as lead designers; extends service through API
- 47. Coda ~ Attracting Top Talent “Where can I find food & water?” "I just am glad someone is listening and to know I'm not alone." Source: Katie Stanton "I see people trapped under a building and they are alive at this location! Send Help!"
Editor's Notes
- 500+ Enterprises 20% of Fortune 10050% of top 100 global brands50% of top retailersAcquisitions in 2012UsergridInstaOpsWAC100+ digital strategy workshops
- SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
- Picture of digital business
- SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
- Digital Leaders drive key metrics significantly better than Digital Dabbler.Leaders were 78% faster on Efficiency and Time to Market (more details on this) – what does efficiency and time to market meanLeaders had 50% customers satisfaction vs. 13% for laggards (more details on this) – customer satisfaction was measured how ?Leaders saw a significant increase in revenue (65 vs. 13%).The Bars show expectations for a “big impact from digital in the next 12 months” that will ALSO “increase a lot” over the next five years for each KPI – specifically among companies that:A. strongly outperformed their competitors on each are in the past 12 months ANDB. picked the KPI as one of their top three for digital impact in the futureThe point: these are all successful, strong performers on efficiency, satisfaction, and revenue looking backward, and they identify these KPIs as top areas for digital to impact going forward—but only the Competitors have really connected digital to driving a big, increasing impact on each metric going forward.
- SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
- STORY:We asked executives to assess the most senior person at their company responsible for digital transformation (or whatever they called digital transformation at their company) on whether a list of traits described this person very well or very poorly.What you see is the relationship between above average on a trait with two measures of success: On the Y axis, internal success, respondents’ view of how effective the person has been leading transformation at the company;And on the X axis, market success, how strong the company’s capabilities are today to deploy apps, operate APIs, and use data analytics.The traits in the top right are associated with being highly successful on both: perceived as a strong leader and succeeding at building strong digital capabilities for the company. Keys: simplifying complexity in order to chart a clear way forward; managing across departments because every function has a role getting done what is needed to transform the business; adaptability to change; and a strong network of innovators because no one can know everything – it’s about bringing the best knowledge to bear.None of these traits are “bad” to have – but over-relying on those in bottom left points to the likelihood of being less than highly successful.SOURCE: Survey of 321 executives in large companies (>$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]
- SOURCE: Survey of 321 executives in large companies (>$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]Has experience managing across departments.If this person has an IT background she should have experience successfully working with marketing, product development and other key roles. If this person comes a non-IT background, she should have experience working closely with IT and understanding IT’s work flow and priorities. Has a strong network of business and technology innovators.This person is plugged into a community of business and technology innovators, by participating in conferences, forums and building personal networks of experts and innovators.Can simplify complexity and communicate a vision. This person has experience communicating complicated ideas to various audiences (from the most technically inclined to the least) and understands the specific transformation need at your company.Will adapt quickly and flexibly to the market, internal needs, and performance results.This person understands that all planning, strategy, and decision making must be dynamic, and responsive to market demands, internal capacity, and on-going project metrics.
- SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
- Need to add one slide per keynote after this one.
- Automated & Unattended Retail w/out boundaries – digital channels, new retail services, and digital services are available through automated retail – this is exciting and allows us to bring new products to market, innovate and work with retail partners Platforming – we are creating technical standards (apps, data, processes) that can be used within existing Lines of Business and new businessesExtensions – this is where API’s play a huge part in what we are doing – this is RedboxInstand by Verizon – the ability to take our existing business and make parts of it available through new channelsData – we have great relationships with our consumers and our retail partners – engaging in a personally relevant way with them is critical to driving a strong business – a business that isn’t always about building brand new things, but figuring out how to get the things we already built to the right person at the right time in the right wayLeverage – all of these things drive leverage in the business
- Digital Transformation is built upon the convergence of Devices, Cloud Platforms, Apps, Data & Analytics, Social Collaboration tools, into one integrated Digital Enterprise stack.APIs are the glue that stick the different components together by providing a standard way for non-standard systems to communicate.We believe that the Mobile Dashboard is the driving force behind the Digital Transformation, as it is the end-user access point and control center and it enables our clients to unlock the value of the new Digital Enterprise stack.
- Our open and collaborative approach empowers our ecosystem and creates unique personal, digital and mobile experiences. Traditionally closed, most carriers have been slow to open their networks for external innovation, missing opportunities to make their network sticky and bring richer, more efficient experiences to their consumers. By opening our platforms with APIs, we’re eliminating a developer’s need to recreate the wheel for new functionality and we allow developers to focus on their specific expertise, ultimately building really cool apps.
- Notes: From Arroya deck
- Street Savings:AT&T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&T Payment API.Speaktoit Assistant:AT&T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services.Privus Mobile/ ID You LLC:AT&T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&T Advertising API to monetize the free version of their CallerID app.
- Street Savings:AT&T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&T Payment API.Speaktoit Assistant:AT&T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services, including Google, Facebook, Twitter, Foursquare, Evernote.Privus Mobile/ ID You LLC:AT&T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&T Advertising API to monetize the free version of their CallerID app.