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The Walgreens Story: Putting an API Around Their Stores (Webcast)

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Apigee | Google Cloud
Apigee | Google Cloud

Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise. If you can't make to the live webcast, register below and we'll send you a video recording with slides. We will discuss: The path to an API - hurdles, decisions, and milestones - Walgreens APIs - key features and technology - Developer and partner programs -awareness and integrations - 3rd Party Developers - gaining awareness and integrations

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The Walgreens Story: Putting an API Around Their Stores
Joe Rago @joerago Brian Mulloy @landlessness Walgreens Apigee Nicholas Eby @nicholasleby
http://youtube.com/apigee YouTube 3
http://slideshare.net/apigee SlideShare 4
API Craft App Craft Google Groups http://j.mp/api-craft http://j.mp/app-craft 5
Meetup.com •  Join your city’s API Craft meetup –  Detroit –  Chicago –  New York –  New England –  San Francisco •  Or start your city’s API Craft meetup –  Create a meetup.com account –  Ask for logos and get help on API Craft Google Group Local API Craft Meetups
7 Iloveapis2013.com November 4-6, San Francisco
Connect Your App to Over 8,000 Stores Walgreens Developer Program Apigee Webcast August 29, 2013 ©2013 Walgreen Co. All rights reserved.
Walgreens + Duane Reade = Convenience & Reach •  8,000+ stores < 5 mi of 75% US •  50 States + PR •  6,000,000+ daily visitors •  Every second = Mobile Rx refill •  99% of stores have photo lab ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
3 Direct Cross-Channel Enterprise •  Walgreens.com •  Drugstore.com •  Beauty.com •  Photo mail •  Pharmacy mail •  Balance Rewards •  Weekly Ad •  Store Locator •  Local Store Inventory •  Mobile coupons •  Digital marketing •  Web Pickup •  Photo/Pharmacy online to store •  Refill by Scan •  In store ordering/ship to store •  Home delivery What Walgreens does is “Omni-Channel” ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Why Omni-Channel for Walgreens? Store only Store + online Store + mobile Store + online + mobile 3.5x 4x 6x Average annual spend per customer ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
1,700,000 visits/day to our properties Traffic across Walgreens Digital Properties ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
We’re driving strong pharmacy volumes % of online refills from mobile 10% >50% 2010 Today ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
4 million likes! 215,000 likes! 600,000 followers! Reach millions through social media every day ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Walgreens For iPhone For Android Walgreens For iPad For Android Tablet 10 apps and mobile websites, 50+ partners RxmindMe For iPhone Beauty.com For iPad Walgreens Developer Program • +36• more Walgreens Mobile Ecosystem ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Walgreens Developer Program
Evolution: The Road to a Walgreens API Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. •  Mid 90’s – Walgreens.com •  2007 – Walgreens Mobile Web •  2009 – Walgreens 1st Native Application (iPhone) •  2011 – Prescription Refill Text Alerts •  2012 – QuickPrints API & Take Care Appointment Scheduler •  2013 – Prescription API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
QuickPrints API & SDKs
Key Points: •  Print to 8000 stores •  Developers get paid •  12x partner growth QuickPrints Summary
Available Photo Products ! Standard & Square Prints Photo Cards Canvas & Poster Prints Collage Prints ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Increase AOV: Photo Cards Holiday Photo Cards: •  Supplement Walgreens app features •  2 Partner Apps: Cardmento & Versaries •  Offered Higher Rev Share + Bonus Prize Unique Promotion Opportunity: •  Marketing message in WAG iPhone app •  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand- new app to #89 in Photo category* Success Story: Holiday Photo Card Contest * Source: AppAnnie.com ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Prescription API
Why integrate the Walgreens Prescription API? 1.  Increase medication adherence 2.  Increase customer engagement 3.  Increase awareness of 3rd party apps via co-marketing ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Key Points: •  Refill & Transfer Rx •  Cross Platform API •  ‘13 Appy for Healthspek Prescription API Highlights ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Developer Marketing
Marketing Your Developer Program ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI Encourage Integrations Offer revenue share 2 Showcase end user value Build Awareness Break through from the almost 13,000 other APIs publicly available 1 Source; APIHub.com 2 Only for QuickPrints
Press Releases & Tech Blog Coverage = GOLD ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Developer Events: Align with the best fit for your API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Steps to Launch 1.  Sign up an account at developer.walgreens.com. 2.  Request an API Key 3.  Complete our QA onboarding process 4.  Launch away! ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Thank You!
Contact Info Walgreens API Program Joe Rago joe.rago@walgreens.com https://developer.walgreens.com devportal@walgreens.com @WalgreensAPI ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Questions? Walgreens Apigee Joe Rago @joerago Brian Mulloy @landlessness Nicholas Eby @nicholasleby
Thank you youtube.com/apigee! slideshare.com/apigee! linkedin.com/company/apigee!

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The Walgreens Story: Putting an API Around Their Stores (Webcast)

  • 1. The Walgreens Story: Putting an API Around Their Stores
  • 2. Joe Rago @joerago Brian Mulloy @landlessness Walgreens Apigee Nicholas Eby @nicholasleby
  • 5. API Craft App Craft Google Groups http://j.mp/api-craft http://j.mp/app-craft 5
  • 6. Meetup.com •  Join your city’s API Craft meetup –  Detroit –  Chicago –  New York –  New England –  San Francisco •  Or start your city’s API Craft meetup –  Create a meetup.com account –  Ask for logos and get help on API Craft Google Group Local API Craft Meetups
  • 8. Connect Your App to Over 8,000 Stores Walgreens Developer Program Apigee Webcast August 29, 2013 ©2013 Walgreen Co. All rights reserved.
  • 9. Walgreens + Duane Reade = Convenience & Reach •  8,000+ stores < 5 mi of 75% US •  50 States + PR •  6,000,000+ daily visitors •  Every second = Mobile Rx refill •  99% of stores have photo lab ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 10. 3 Direct Cross-Channel Enterprise •  Walgreens.com •  Drugstore.com •  Beauty.com •  Photo mail •  Pharmacy mail •  Balance Rewards •  Weekly Ad •  Store Locator •  Local Store Inventory •  Mobile coupons •  Digital marketing •  Web Pickup •  Photo/Pharmacy online to store •  Refill by Scan •  In store ordering/ship to store •  Home delivery What Walgreens does is “Omni-Channel” ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 11. Why Omni-Channel for Walgreens? Store only Store + online Store + mobile Store + online + mobile 3.5x 4x 6x Average annual spend per customer ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 12. 1,700,000 visits/day to our properties Traffic across Walgreens Digital Properties ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 13. We’re driving strong pharmacy volumes % of online refills from mobile 10% >50% 2010 Today ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 14. 4 million likes! 215,000 likes! 600,000 followers! Reach millions through social media every day ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 15. Walgreens For iPhone For Android Walgreens For iPad For Android Tablet 10 apps and mobile websites, 50+ partners RxmindMe For iPhone Beauty.com For iPad Walgreens Developer Program • +36• more Walgreens Mobile Ecosystem ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 17. Evolution: The Road to a Walgreens API Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. •  Mid 90’s – Walgreens.com •  2007 – Walgreens Mobile Web •  2009 – Walgreens 1st Native Application (iPhone) •  2011 – Prescription Refill Text Alerts •  2012 – QuickPrints API & Take Care Appointment Scheduler •  2013 – Prescription API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 19. Key Points: •  Print to 8000 stores •  Developers get paid •  12x partner growth QuickPrints Summary
  • 20. Available Photo Products ! Standard & Square Prints Photo Cards Canvas & Poster Prints Collage Prints ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 21. Increase AOV: Photo Cards Holiday Photo Cards: •  Supplement Walgreens app features •  2 Partner Apps: Cardmento & Versaries •  Offered Higher Rev Share + Bonus Prize Unique Promotion Opportunity: •  Marketing message in WAG iPhone app •  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand- new app to #89 in Photo category* Success Story: Holiday Photo Card Contest * Source: AppAnnie.com ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 23. Why integrate the Walgreens Prescription API? 1.  Increase medication adherence 2.  Increase customer engagement 3.  Increase awareness of 3rd party apps via co-marketing ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 24. Key Points: •  Refill & Transfer Rx •  Cross Platform API •  ‘13 Appy for Healthspek Prescription API Highlights ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 26. Marketing Your Developer Program ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI Encourage Integrations Offer revenue share 2 Showcase end user value Build Awareness Break through from the almost 13,000 other APIs publicly available 1 Source; APIHub.com 2 Only for QuickPrints
  • 27. Press Releases & Tech Blog Coverage = GOLD ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 28. Developer Events: Align with the best fit for your API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 29. Steps to Launch 1.  Sign up an account at developer.walgreens.com. 2.  Request an API Key 3.  Complete our QA onboarding process 4.  Launch away! ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 31. Contact Info Walgreens API Program Joe Rago joe.rago@walgreens.com https://developer.walgreens.com devportal@walgreens.com @WalgreensAPI ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  • 32. Questions? Walgreens Apigee Joe Rago @joerago Brian Mulloy @landlessness Nicholas Eby @nicholasleby