1. www.appavatar.com | contact@appavatar.com New Delhi, India

2. Expression of Interest May 25th, 2011 GAIN

3. Contents Team Experience Approach Methodology Apps so far Capabilities The edge we provide …

4. Team Started by 2 IIMA MBA grads, Riju Gupta & Saurabh Kumar. Riju is on the board of one of India’s largest publicly listed online education firm whereas Saurabh heads a successful venture he started delivering consultancy & services in online marketing to clients worldwide. Technology team comprises of 4 people: Kumar RahulGhosh: Incharge of technology, is tasked for delivering Social Media, Web and the technology roadmaps Mohd. Chand: Symbian developer, has 5+ yrs experience on Symbian platform. Arun Kumar: Android developer, has 2+ yrs experience on the Android platform. GangeshwarMishra: iOS developer

5. Experience Summarily the technical team has a demonstrable grasp on the following technologies: Android Java iPhone Web Social Media UI+UX 2D Games

6. Usability, Design & Appearance Social Media & Viral Growth Scalability (across devices) Analytics Approach

7. Approach: Usability, Design & Appearance 3 key differentiators across all platforms Apple has an elaborate Human Interface Guidelines in place which every app must satisfy to be approved We work with inhouse and our offshore design agencies to create a pixel perfect and engaging experience of our apps We employ usability experts on projects as much as possible to create lucid flows within each app

8. Approach: Social Media & Viral Growth Apps encounter a major upward spiral due to word of mouth(WOM) WOM is only generated if the experience generates a wow factor & has channels to spread the word integrated right in the app We integrate Facebook & Twitter to help spread users spread word on the most popular channels right from the application, without the user losing context

9. Approach: Scalability Screen size fragmentation rampant in Android & Symbian We have developed methods to develop for one screen size which scales across all screen sizes Results in less time spent in porting of apps Shorter time to market over the competition Better and unified experience for the user

10. Approach: Analytics We can and do wire every app we build to measure statistics pertaining to the performance of the application in itself, and of the concepts employed therein. All the data is made sense of and channeled back into all further releases of the same app as well as all future projects. This practice results in better performing results in each release

11. Methodology 1 2 3 4 5 6 7 Step 1: Project Initiation NDA & Project Sign-off Scope of work Requirement Analysis Resource Planning(Internal process) First version Specifications drafted

12. Methodology 1 2 3 4 5 6 7 Step 2: Planning Macro Planning (Internal process) Micro Planning (Internal process)

13. Methodology 1 2 3 4 5 6 7 Step 3: Solution Technical analysis (Internal process) Requirements freeze Detailed Specifications drafted & signed

14. Methodology 1 2 3 4 5 6 7 Step 4: Design Functionality, Flow & UI Design created Low-level Design detailing(Internal process)

15. Methodology 1 2 3 4 5 6 7 Step 5: Development Implementation (Internal process) Testing (Internal process) Incremental releases (Internal process)

16. Methodology 1 2 3 4 5 6 7 Step 6: Deployment Final Build deployed Delivery & Project Hand-off

17. Methodology 1 2 3 4 5 6 7 Step 7: Maintenance Ongoing Technical Support

18. Cricket World Cup 2011 IPL T20 2011 World Cup Apps So Far

19. CWC 2011: Key Points Developed for the Symbian platform From concept to release in 20 days Supported more than 600+ handsets across 30 manufacturers 20,000 Installs in pilot phase lasting 1 week Users from 12 countries 150k data requests served

20. CWC 2011 Screens (for Symbian devices by Nokia, Sony Ericcson, etc.)

21. IPL T20 2011 World Cup: Key Points Developed for the Android platform From concept to release in 20 days Supported more than 300+ handsets across 18 manufacturers Works on all Android screen sizes & devices(phones & pads) Users from 29 countries Supports Video playback Twitter streaming Facebook Integration

22. IPL T20 2011 Screens (for Android devices)

23. Capabilities So far we have earned a demonstrable expertise on the following technologies: User Interface & Experience Design GPS & Maps Multimedia playback Social Media integration & Remote APIs Network Pull 2D Physics-based Games Working with Phonebook & Inbox contents

24. The edge we provide … A crisp & prompt understanding of client’s need for the solution Lower running & hence maintenance costs Shorter time to market The maximum possible coverage on a platform(in numbers), thereby maximizing reach Understanding of all new age technology Emphasis on differentiating your solution in the market

25. Some of our clients …

26. Contact Us Looking forward to working with you! We are available at the following mail addresses and numbers: www.appavatar.com | contact@appavatar.com +91 11 4107 6178 New Delhi, India