AppFolio Internet Marketing Best Practices Presentation for MMHA
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Educational presentation on Internet Marketing Best Practices for Property Managers. Presented at MMHA in August 2009 by Albert Oaten, VP AppFolio.
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AppFolio Internet Marketing Best Practices Presentation for MMHA
- 1. How to Use the Internet to Attract More Owners & Tenants, Without Increasing Your Staff Albert Oaten, AppFolio
- 2. Rental Trends Multifamily vacancy continued creeping upward to 5.03%. Vacancy a year ago was 3.46% .. . Apartment vacancy is on the rise, and our report, which polls select apartment complexes, may be slow to reflect this trend Metro Family Report, Second Quarter, 2009 Norris, Beggs, and Simpson Confidential ©2008
- 5. Three things you can do when you get back to your office Website Design Promote Your Website Make Your Website Work For You Confidential ©2008
- 7. Start with your customers: What do they care about? Owners Confidential ©2008 Tenants
- 11. Best Practice #2: What does it look like in action? Confidential ©2008 www.northpacificpropertymanagement.com/
- 18. Online Networking: What’s a TWEET? These are chances for you to network ’online’ with your peers. Grow your online presence and market your business. How many are on LinkedIn? How many have used Twitter? How many are on Facebook? Have you used Active Rain? Confidential ©2008
- 20. Other things you can move online…. Automate vacancy postings (?) Share showing calendars, post on website What are other ideas ? (from the audience) Confidential ©2008
- 22. Three things you can do when you get back to your office – Get started! Create headings and anchor text for top 2-3 important items for Owners and Tenants List your website in at least two local directories, Craigslist Newsletters and Maintenance Orders Confidential ©2008
Notas del editor
- Pass out index cards
- Forget about what you care about, start with your customers and what they want from you Remember this throughout all aspects of your marketing – what is in it for your customer
- Go to the live site and click around
- 1) Create Keyword Strategy Pick keywords (and keyword phrases) your target audience will use to search for you Be specific: "Orlando Property Management Services" or "Orlando apartments for rent" Smaller groups: Sections, categories, sub-categories, etc Prioritize: you won't be able to use all of them 2) Use Keywords throughout the website Focus: Use only 1 or 2 per page Best Places: Headers, Sub-headers, Body Content, Page Titles and descriptions, URL Don't Cram in Keywords: Write naturally! 3) Add hyperlinks to your pages Hyperlinks: Use hypertext links on pages that you want search engines to find – like on the vacancy postings page Hypertext links: Use keywords in the hypertext Create a sitemap: Directory of your site's pages www.google.com/webmasters/tools/ 4) Get Links to come back to your Website Hypertext Links: When possible, use keywords Be relevant: List your site in major directories (ie yellowpages) Be Useful: Publish articles / comments to blogs, forums, content sites and link it back to your website
- How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
- How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
- How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
- Web-based software trends: 73% of Fortune 500 companies 5 X growth of traditional software solutions