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The Team Here Today




                                      Brian Deignan
                                     Regional Director
      Erik Sandoval                                                     Whitney Kopf
Account Executive - Regional                                     Director, Insurance Services




                                        Joel Rogers
                                 Account Executive - National     Danielle Sandoval
       Ursula Shekufendeh
     Associate Product Manager                                  Website Services Manager
Agenda


         Your Feedback


         Payment Solutions and Other Services


         Hidden Features


         Coming Soon!


         Have Some Lunch and Meet Some Friends
The Product Development Process

  How AppFolio features are conceived
   • We listen to our Users’ Feedback
   • Follow Market Trends
   • Innovate


 How AppFolio features come to be
  • Share findings with the development team
  • Build a feature and test it with clients
  • Make updates if necessary
Your Feedback is Key!

  Feature Requests

                 5,500 received in 2012

  User Forum

                  6,000+ posts to date

  Usability Tests and Validation Calls

                       600+ in 2012
Features of 2012
Thank You!

 Most Number of Feature Requests submitted by:

                 Brittain Commercial

 Most Forum Posts made by:

          Cornette Property Management
Payment Solutions
Industry Stats


                               15%

                 2%




                 15%




                                                               68%




                       Check   ACH   Credit Card   Cash or Money Order
Rent Payments – what is changing?

              WSJ says -
              70% of Americans who accessed the
              internet in Q2 made an online purchase

              Buysight (internet research company) says -
              88% of Americans made a purchase
              online in the past 12 months
              80% of shoppers are between age 33-44

              Brian says -
              How many checks have I written in my life?
The Old Days
The Bank
Cost



       Cost Of Handling A Paper Check
Scanning
The Story




The 90’s called… they want their scanner back
AppFolio E-Check




            Always Free!
Comparison


                Industry                                               AppFolio
                                                                       AppFolio


                                                           0%
                                                           0%        12%
                                                                     12%
            15%
   2%
                                                                                            28%



   15%
                                                                                                  53%
                                                        35%
                                     68%

                                                                  60%




  Check   ACH     Credit Card   Cash or Money Order   Checks
                                                      Check      AppFolio Online
                                                                ACH     Credit Card   Credit Cards
                                                                                        Cash or Money Order Money Order
                                                                                                      Cash or
Credit Cards




               Available Now!
Credit Cards




               Coming Soon!
Industry Stats
AppFolio


                       0          12%
                                15%

                 2%                                         26%




                 15%




                                                                68%

                            62%




                       Checks
                       Check      ACH AppFolio Online
                                          Credit Card             Cash or Money Order
                                                        Cash or Money Order
PayNearMe
How It Works




               No NSFs!
Coverage
AppFolio Payment Services


                              0                 0

              0          12%

                                                            26%




              74%

                       62%




                     Checks
                  Checks          AppFolioAppFolio Online
                                           Online                 Cash or Money Order
AppFolio Payments
Your Rent Week…
Value Added Services
Resident Screening

                     Our reports are…
                      • Built In – no separate login
                       or duplicate data entry
                       • Instant Results – get your
                       screen in 60 seconds
                       • Easy to Read
                       • Attached and stored in APM
                       automatically
Coming Soon…
Resident Screening
  Pricing
Professional Websites
  Website Features

   • Purpose-Built for Property Management
   • 100% integrated with AppFolio Property Manager
   • Custom website URL for your company
   • Variety of styles and colors to choose from
   • Basic Search Engine Optimization (SEO)
Professional Websites
  Plus Only Website Features

   • Individual sites customized for each property,
    including image galleries and floor plans
   • Mobile version of site(s)
   • Google Analytics for tracking site metrics, traffic
    and visitors
   • Social media integration, including Facebook,
    Twitter and more
   • Blog
Professional Websites
  Plus
AppFolio Insurance Services
AppFolio Insurance Services
  Requiring Insurance




 Apartment Firms Requiring
     Tenant Insurance
    Annual NMHC ACOR Survey
AppFolio Insurance Services
  Why are we seeing this trend?

 • Transfer risk away from owners
 • Gain ability to recover repair cost for damages
 • Increase owner’s profitability
     o Reduce expense of resident caused damage
     o Reduce property insurance rates (MFR)

 • Competitive advantage for fee managers
AppFolio Insurance Services
  Tracking Tenant Provided Insurance




                                       StateFarm #8890011

                                        12/31/2013
AppFolio Insurance Services



“
  What customers are saying:
    Keeping track of all our tenant policies and enforcing our
    insurance requirement used to be a big headache, but with
    everything managed right in the AppFolio software it’s just so
    easy to mandate renters.

    We now have the confidence that every unit in our portfolio is
    protected.

  Pricing
Using AppFolio Value Added Services
  One Underwriting Process for ALL Services




            Payments    Screening    Insurance
Hidden Features
Accrual Accounting
RUBS
Mobile Apps

      iPhone   Android
Require Full Payment
Direct Connect




 Expedite the bank reconciliation process

 Reconcile on a more regular basis

 Allow AppFolio to match transactions

 View warnings for transactions that have not been found
RentMatch
External Payments
Customizing Apps
Help & Training
Help Resource Center
  help.appfolio.com



                       Full Resource Center
                       •   Recorded trainings (65+)
                       •   Downloadable resources
                       •   Live Training registration
                       •   Online help file
                       •   Submit support requests
User Forums: Share and Succeed Together



                            Online Community
                            •   Others best practices
                            •   AppFolio participation
                            •   Feature discussions
                            •   Accounting section
                            •   Tips & Tricks
                            •   Read, learn and
                                contribute
Support Team: There for You
  support@appfolio.com
Questions?
Not a Customer Yet?

•Talk to Someone Here
•Ask Questions
•Make Friends
Thank You!

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The Team Here Today and What's Coming Next

  • 1.
  • 2. The Team Here Today Brian Deignan Regional Director Erik Sandoval Whitney Kopf Account Executive - Regional Director, Insurance Services Joel Rogers Account Executive - National Danielle Sandoval Ursula Shekufendeh Associate Product Manager Website Services Manager
  • 3. Agenda Your Feedback Payment Solutions and Other Services Hidden Features Coming Soon! Have Some Lunch and Meet Some Friends
  • 4. The Product Development Process How AppFolio features are conceived • We listen to our Users’ Feedback • Follow Market Trends • Innovate How AppFolio features come to be • Share findings with the development team • Build a feature and test it with clients • Make updates if necessary
  • 5. Your Feedback is Key! Feature Requests 5,500 received in 2012 User Forum 6,000+ posts to date Usability Tests and Validation Calls 600+ in 2012
  • 7. Thank You! Most Number of Feature Requests submitted by: Brittain Commercial Most Forum Posts made by: Cornette Property Management
  • 9. Industry Stats 15% 2% 15% 68% Check ACH Credit Card Cash or Money Order
  • 10. Rent Payments – what is changing? WSJ says - 70% of Americans who accessed the internet in Q2 made an online purchase Buysight (internet research company) says - 88% of Americans made a purchase online in the past 12 months 80% of shoppers are between age 33-44 Brian says - How many checks have I written in my life?
  • 13. Cost Cost Of Handling A Paper Check
  • 15. The Story The 90’s called… they want their scanner back
  • 16. AppFolio E-Check Always Free!
  • 17. Comparison Industry AppFolio AppFolio 0% 0% 12% 12% 15% 2% 28% 15% 53% 35% 68% 60% Check ACH Credit Card Cash or Money Order Checks Check AppFolio Online ACH Credit Card Credit Cards Cash or Money Order Money Order Cash or
  • 18. Credit Cards Available Now!
  • 19. Credit Cards Coming Soon!
  • 20. Industry Stats AppFolio 0 12% 15% 2% 26% 15% 68% 62% Checks Check ACH AppFolio Online Credit Card Cash or Money Order Cash or Money Order
  • 22. How It Works No NSFs!
  • 24. AppFolio Payment Services 0 0 0 12% 26% 74% 62% Checks Checks AppFolioAppFolio Online Online Cash or Money Order
  • 28. Resident Screening Our reports are… • Built In – no separate login or duplicate data entry • Instant Results – get your screen in 60 seconds • Easy to Read • Attached and stored in APM automatically
  • 31. Professional Websites Website Features • Purpose-Built for Property Management • 100% integrated with AppFolio Property Manager • Custom website URL for your company • Variety of styles and colors to choose from • Basic Search Engine Optimization (SEO)
  • 32. Professional Websites Plus Only Website Features • Individual sites customized for each property, including image galleries and floor plans • Mobile version of site(s) • Google Analytics for tracking site metrics, traffic and visitors • Social media integration, including Facebook, Twitter and more • Blog
  • 35. AppFolio Insurance Services Requiring Insurance Apartment Firms Requiring Tenant Insurance Annual NMHC ACOR Survey
  • 36. AppFolio Insurance Services Why are we seeing this trend? • Transfer risk away from owners • Gain ability to recover repair cost for damages • Increase owner’s profitability o Reduce expense of resident caused damage o Reduce property insurance rates (MFR) • Competitive advantage for fee managers
  • 37. AppFolio Insurance Services Tracking Tenant Provided Insurance StateFarm #8890011 12/31/2013
  • 38. AppFolio Insurance Services “ What customers are saying: Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters. We now have the confidence that every unit in our portfolio is protected. Pricing
  • 39. Using AppFolio Value Added Services One Underwriting Process for ALL Services Payments Screening Insurance
  • 42. RUBS
  • 43. Mobile Apps iPhone Android
  • 45. Direct Connect  Expedite the bank reconciliation process  Reconcile on a more regular basis  Allow AppFolio to match transactions  View warnings for transactions that have not been found
  • 46.
  • 51. Help Resource Center help.appfolio.com Full Resource Center • Recorded trainings (65+) • Downloadable resources • Live Training registration • Online help file • Submit support requests
  • 52. User Forums: Share and Succeed Together Online Community • Others best practices • AppFolio participation • Feature discussions • Accounting section • Tips & Tricks • Read, learn and contribute
  • 53. Support Team: There for You support@appfolio.com
  • 55. Not a Customer Yet? •Talk to Someone Here •Ask Questions •Make Friends

Notas del editor

  1. -We gather Users’ feedback via feature requests, forum, calls
  2. That averages to 1.2 new features a weekThese features don’t include the ongoing infrastructure and security work to ensure that we’re reliable and available 99.99% of the time.
  3. AppFolio’s report:Full credit reportFICO scoreNationwide eviction searchNationwide criminal (optional) (includes OFAC, sex offenders, Interpole)Soon to include RentBureau rental history information as well$10 basic or $15 with criminalMajor advantages: built in creates significant time savings, often less expensive
  4. We have a new partnership with ERB.RentBureau allows PMs to report rent payment history to Experian. There’s a benefit to good tenants – their on time rent payments help them build good credit history.Plus PMs who participate report fewer skips and collect more successfully because RentBureau makes it harder for a bad tenant to find a new place.Another totally free service for customers using AF screening, there’s no extra work because rent payment info is automatically provided to ERB from your AF database
  5. Sign up and you can instantly grant a tenant a basic liability insurance for less than $10 a month. So when a new tenant shows up to sign a lease without their proof of insurance you can easily (and always) keep your property protected – enroll with the click of a button. This is a great service to market to owners, it saves claims on their property insurance – or covers the deductible in more serious incidents.
  6. • Hot topics right now• Article Sept 2012 multi Housing News – find on their website• One quote: “Requiring insurance is a best practice that will one day be an industry standard” • NMHC survey of 50 largest apartment firms • Most common limit is $100K• Early Adopters: Large Communities, Owner Operators, Student Housing
  7. It is all about the bottom line
  8. Tracking 3rd Party Coverage