Social Media 101 for Property Managers: NARPM Convention 2010
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Social Media 101 Presentation Given at the NARPM 2010 Annual Convention. How Single Family Residential Property Managers can use Social Media to improve their business.
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Social Media 101 for Property Managers: NARPM Convention 2010
- 1. SOCIAL NETWORKING 101 Aimee Miller, AppFolio Twitter, Facebook & Blogging – Is it Worth Your Time?
- 2. Social Networking….Is Fun! ©2010 AppFolio, Inc. All Rights Reserved.
- 3. Chances for you to network ’online’ with your peers and customers. You can grow your online presence and market your business. How many have used Twitter ? How many are on Facebook ? Have you used Active Rain ? Do you have a company blog ? Social Networking Online ©2010 AppFolio, Inc. All Rights Reserved.
- 8. People Are Probably Talking About You Online ©2010 AppFolio, Inc. All Rights Reserved.
- 12. Examples of Property Managers Doing It Well
- 16. Facebook In Action Mix of vacancies & community info Good mix of Fans Fun, local activities
- 25. What NOT to Do (In Action) ©2010 AppFolio, Inc. All Rights Reserved.
- 26. What NOT to Do (In Action) Personal Page – should be a business page Very Infrequent Postings All Posts are “Marketing”! ©2010 AppFolio, Inc. All Rights Reserved.
- 28. Be Interesting!
- 34. Prioritizing Your Activities & Tools: The Plan
- 37. Logo and branding is clear Clear Offerings: speaks to both owners and tenants Simple navigation Starting point to find vacancies easily Client testimonial and affiliations to build trust Phone number clearly displayed Contact information is accessible Professional Website – the Destination ©2010 AppFolio, Inc. All Rights Reserved.
Notas del editor
- Can I confirm how much time we have together today?
- Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
- Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
- But really we’re too busy!
- But really we’re too busy!
- But really we’re too busy!
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- Key point here – you need to have something more to say on Facebook then just post vacancies! ---
- Give your residents a voice and a place to be heard
- Give your residents a voice and a place to be heard
- 5 Steps
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
- Give your residents a voice and a place to be heard
- What is interesting to you? What would you take time to go back and read about?
- What is interesting to you? What would you take time to go back and read about?
- Give your residents a voice and a place to be heard
- Give your residents a voice and a place to be heard
- But really we’re too busy!
- Google yourself …..Do you like what you see?
- 1 – You need to have a website that looks professional –your social networking ‘work’ drives people back to your website. This is a key area you’re trying to direct traffic back to when finding new business - it has to look good. -- Find your vacancies -- Contact you -- Highlight your strengths and company values -- Look professional / build confidence
- Point them to the PM.com Handouts
- The 3 rd key ingredient to start is prioritizing your effort by scheduling a few hours in your calendar. If you don’t make the time to listen to your community and have a conversation then you won’t see any results.
- Multimedia – can improve search results / search rankings
- Multimedia – can improve search results / search rankings
- Multimedia – can improve search results / search rankings