The social-resident-2012
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This great infographic includes some interesting statistics on today's social resident. Did you know that 62.5% of renters would give a positive review if asked?
![THE SOCIAL RESIDENT
HOW PEOPLE SPEND TIME ONLINE
US Internet user
Shopping
PER MONTH ONLINE BY:
32 hours
AVERAGE TIME SPENT
5%
Multi-media
sites 22% Social
Networking
13%
Global Internet user Emails/ 19% 21% Searching
Communication
16 hours 20%
Reading
in
60 seconds
694,445 Searches on Google
510,040 Facebook Comments
98,000 Tweets Sent
600 New Videos Uploaded to YouTube
100 New LinkedIn Accounts Created
60 New Blogs Created
Length of Time the Four Personas
Use Social Networking Sites Daily:
Every other day or so < an hour 1-2 hours 3-4 hours
47%
43% 40% %
33% 35
31%
28 %
25 % 28%
23% 20%
16 % 16 %
8% 7%
0%
CREATORS BONDERS SHARERS PROFESSIONALS
Outgoing content Cultivate and create Circulate helpful Career-focused sharing
creators and sharers. relationships with information to helpful and relevant
Primarily diverse family, friends and benefit others. information. Primarily
young males. peers. Primarily Typically female. college educated.
females under 40.
IS ANYONE
LISTENING?
68
email subscribers
%
30 %
& Twitter followers customer questions &
71
are likely to buy. compliments get
%
85
no reply.
%
51 Facebook fans
%
customers expect a
business to be active in
customer complaints
on Twitter aren’t
responded to
are likely social media. by the brand.
to buy.
77
customers read brand
%
83 %
of customers that did
updates but do not
comment. Only 17% receive a response
comment & share from a brand on Twitter
their experiences. were satisfied.
The Social Resident
of residents property management professionals were asked about
62.5
would post a
% positive comment
on a community
APARTMENTRATINGS.COM
Facebook Page or Do you give incentives to Do you subscribe to
an apartment ratings residents to submit reviews? ApartmentRatings.com for
website if asked. management access?
Received Recommendations
From Friends To Lease? 12 % 20 %
Yes Yes
88 % 80 %
No No
No 64.5 % Yes 35.5 %
Why Do Residents Use Community
Social Networking Pages?
News/updates about community from staff
37.7%
Schedule of events/activities
28.2%
Provide feedback
23.4%
Communicate / staff
20.5%
Communicate / residents
16.4%
Provided By:
AppFolio provides web-based property management software that helps you grow your business. Our
customers find and retain better residents faster, increase profitability and love the ability to work from
anywhere. AppFolio also provides educational resources for property managers including free webinars and
articles on our PropertyManager.com online magazine. You can learn more about AppFolio at AppFolio.com.
Sources:
Nielsen. (2011 Q3). State of Social Media, The Social Media Report
Integer/iModerate. (2011, November 7). Social Networking and Brand Engagement Research
Mashable. (2012, March 6). A Day in the Life of the Internet [INFOGRAPHIC]
Prepared and Designed By:
Ragan. (2012, May 16). Infographic: How Internet users worldwide spend time online
Bitrebels. (2012, March 19). 7 Reasons To Engage Through Social Media [Infographic]
Search Engine Journal. (2012, January 2). Data to Help Your Clients Strategize for 2012
SatisFacts Research. (2011, November 16). Getting Inside the Head of Today’s Online Renter
®
MultifamilyInsiders. (2012, February 10). ApartmentRatings Survey Results marketing](https://image.slidesharecdn.com/the-social-resident-2012-120621124318-phpapp01/85/The-social-resident-2012-1-320.jpg)
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The social-resident-2012
- 1. THE SOCIAL RESIDENT HOW PEOPLE SPEND TIME ONLINE US Internet user Shopping PER MONTH ONLINE BY: 32 hours AVERAGE TIME SPENT 5% Multi-media sites 22% Social Networking 13% Global Internet user Emails/ 19% 21% Searching Communication 16 hours 20% Reading in 60 seconds 694,445 Searches on Google 510,040 Facebook Comments 98,000 Tweets Sent 600 New Videos Uploaded to YouTube 100 New LinkedIn Accounts Created 60 New Blogs Created Length of Time the Four Personas Use Social Networking Sites Daily: Every other day or so < an hour 1-2 hours 3-4 hours 47% 43% 40% % 33% 35 31% 28 % 25 % 28% 23% 20% 16 % 16 % 8% 7% 0% CREATORS BONDERS SHARERS PROFESSIONALS Outgoing content Cultivate and create Circulate helpful Career-focused sharing creators and sharers. relationships with information to helpful and relevant Primarily diverse family, friends and benefit others. information. Primarily young males. peers. Primarily Typically female. college educated. females under 40. IS ANYONE LISTENING? 68 email subscribers % 30 % & Twitter followers customer questions & 71 are likely to buy. compliments get % 85 no reply. % 51 Facebook fans % customers expect a business to be active in customer complaints on Twitter aren’t responded to are likely social media. by the brand. to buy. 77 customers read brand % 83 % of customers that did updates but do not comment. Only 17% receive a response comment & share from a brand on Twitter their experiences. were satisfied. The Social Resident of residents property management professionals were asked about 62.5 would post a % positive comment on a community APARTMENTRATINGS.COM Facebook Page or Do you give incentives to Do you subscribe to an apartment ratings residents to submit reviews? ApartmentRatings.com for website if asked. management access? Received Recommendations From Friends To Lease? 12 % 20 % Yes Yes 88 % 80 % No No No 64.5 % Yes 35.5 % Why Do Residents Use Community Social Networking Pages? News/updates about community from staff 37.7% Schedule of events/activities 28.2% Provide feedback 23.4% Communicate / staff 20.5% Communicate / residents 16.4% Provided By: AppFolio provides web-based property management software that helps you grow your business. Our customers find and retain better residents faster, increase profitability and love the ability to work from anywhere. AppFolio also provides educational resources for property managers including free webinars and articles on our PropertyManager.com online magazine. You can learn more about AppFolio at AppFolio.com. Sources: Nielsen. (2011 Q3). State of Social Media, The Social Media Report Integer/iModerate. (2011, November 7). Social Networking and Brand Engagement Research Mashable. (2012, March 6). A Day in the Life of the Internet [INFOGRAPHIC] Prepared and Designed By: Ragan. (2012, May 16). Infographic: How Internet users worldwide spend time online Bitrebels. (2012, March 19). 7 Reasons To Engage Through Social Media [Infographic] Search Engine Journal. (2012, January 2). Data to Help Your Clients Strategize for 2012 SatisFacts Research. (2011, November 16). Getting Inside the Head of Today’s Online Renter ® MultifamilyInsiders. (2012, February 10). ApartmentRatings Survey Results marketing