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OSCAR PREDICTIONS
    THE INFLUENCERS' PERSPECTIVE
                                         Influential critics agree: Argo will win Oscar despite
                                               Affleck’s Best Director nomination snub
                                                                                                    “After today’s British Academy Awards show which
   Top 20 Critics                             NIS*                 Description
                                                                                                    just wrapped in London, people would be wise to
Pete Hammond                                  139        Deadline.com                               put some pounds on Argo’s Best Picture
                                                                                                    Oscar chances.”
Glen Levy                                     108        Time
Nikki Finke                                   107        Deadline.com
                                                                                                    “When Jackson announced that Ben Affleck’s Argo
Frank DiGiacomo                               106        Movieline.com
                                                                                                    had won, it continued the movie’s seemingly
Anthony Breznican                             105        Entertainment Weekly                       unstoppable march toward Oscar glory on Feb. 24.”
Tom O’Neil                                    103        Goldderby.com
Mike Fleming Jr.                               89        Deadline.com                               “So Argo’s win on Saturday night is the strongest
Grady Smith                                    86        Entertainment Weekly                       indicator yet that the rescue thriller is the
                                                                                                    frontrunner in the most fiercely competitive
Jen Yamato                                     82        Movieline.com                              Academy Awards race in recent memory.”
Sasha Stone                                    79        Awards Daily
Alex Maidy                                     78        JoBlo's Movie Emporium                     “People disengaged from Zero Dark Thirty and
Vince Mancini                                  76        Film Drunk                                 embraced Argo.”
Matt Goldberg                                  70        Collider
Gregory Wakeman                                66        The Inquisitr                              “Argo may have had a good night at the Globes
                                                                                                    by winning Best Picture (Drama) and Best Director,
Nick Roman                                     65        Rickey.org                                 but I still think Lincoln is the picture to beat when it
Brad Brevet                                    60        Rope of Silicon                            comes to the Academy Awards, especially since
Adam Chitwood                                  55        Collider                                   Ben Affleck was snubbed for the Best Director
                                                                                                    Oscar nomination.”
Roger Ebert                                    52        Awards Daily
Conor Gaughan                                  51        Farsite
Sheri Young                                    49        I Need My Fix                                Prediction                Argo              Lincoln              N/A


      “No film has won Best Picture without a Best Director nomination
          since Driving Miss Daisy 23 years ago – and that was an
           aberration even then.” – Pete Hammond, Deadline.com


                                          Argo builds up momentum during the
                                                     award season
                                                                                                                                                            Average
                                            Average Sentiment Score*: Argoties with Lincoln in influence
                                                                      Argo 0.72 vs. Lincoln 0.68                                                           Sentiment
                                                                                                                                                            Score**

                                                                                                                                                               0.68
       Normalized Net Influence Score*




                                                                                                                                                               0.72

                                                                                                                                                               0.52

                                                                                                  Sentiment score favors Argo

                                                                                                                                                               0.58


                                                                    Golden
                                                                    Globe

                                                                                                                Directors                                   Oscar
                                             Oscars                               SAG
                                                                                                               Guild Awards                                 Voting
                                            Nomination                           Award
                                                                                                                                                            Ends
                                                                Critics’                                                            BAFTA
                                                             Choice Award                                                           Awards




      *Net Influence Score (NIS) is a measure of a person’s influence in the context of a certain topic
      ** Sentiment Score: Appinions analyzes opinion sentiment and assigns a score between 0 to 1. 0 is highly negative, 0.5 is neutral and 1 is highly positive




        While Argo and Lincoln both have strong influence,
      Argo’s higher sentiment score may contribute to its win
ACTRESSES SPICE UP THE
                                                RACE

                                             Best Actress category rises in influence
                                                    as the Oscars approach
                                                   Strong performance of Lincoln and Daniel              Best Actress race now
                                                    Day-Lewis creates hype for Best Actor                   the one to watch
    Normalized Net Influence Score*




                                      100%

                                       90%

                                       80%
                                                                          Best Actress category gains more
                                       70%                                  momentum after each award
                                       60%
                                                                      Golden                                                 Oscar
                                                                      Globe                                               Voting Ends
                                       50%
                                                                                    SAG                   Directors
                                       40%                                         Award                 Guild Awards

                                       30%          Oscars           Critics’                                             BAFTA
                                                   Nomination     Choice Award                                            Awards
                                       20%
                                             1/1          1/8      1/15          1/22        1/29       2/5             2/12        2/19
                                                                   Best Actor                       Best Actress



                                         Daniel Day-Lewis has strongest influence
                                                  amongst Best Actors
    Normalized Net Influence Score*




                                      100%

                                      90%

                                      80%

                                      70%
                                                                           Daniel Day-Lewis has
                                      60%
                                                                             Best Actor in lock
                                      50%

                                      40%
                                             1/1         1/8       1/15          1/22        1/29        2/5            2/12            2/19

                                                   Daniel Day Lewis                 Bradley Cooper                       Denzel Washington
                                                                    Hugh Jackman                        Joaquin Phoenix




                                       Jennifer Lawrence’s surprise win at SAG awards
                                              boost her influence as Oscars near
    Normalized Net Influence Score*




                                      100%

                                      90%

                                      80%                                          SAG
                                                                                  Award

                                      70%

                                      60%                                      Jennifer Lawrence gains momentum
                                                                                     after winning SAG award
                                      50%

                                      40%

                                      30%
                                             1/1         1/8       1/15          1/22        1/29        2/5            2/12            2/19

                                                    Jennifer Lawrence                     Naomi Watts                    Jessica Chastain
                                                                 Quvenzhan Wallis                       Emmanuelle Riva
    *Net Influence Score (NIS) is a measure of a person’s influence in the context of a certain topic



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World's Most Influential Critics Agree Argo Favored to Win Best Picture Oscar

  • 1. OSCAR PREDICTIONS THE INFLUENCERS' PERSPECTIVE Influential critics agree: Argo will win Oscar despite Affleck’s Best Director nomination snub “After today’s British Academy Awards show which Top 20 Critics NIS* Description just wrapped in London, people would be wise to Pete Hammond 139 Deadline.com put some pounds on Argo’s Best Picture Oscar chances.” Glen Levy 108 Time Nikki Finke 107 Deadline.com “When Jackson announced that Ben Affleck’s Argo Frank DiGiacomo 106 Movieline.com had won, it continued the movie’s seemingly Anthony Breznican 105 Entertainment Weekly unstoppable march toward Oscar glory on Feb. 24.” Tom O’Neil 103 Goldderby.com Mike Fleming Jr. 89 Deadline.com “So Argo’s win on Saturday night is the strongest Grady Smith 86 Entertainment Weekly indicator yet that the rescue thriller is the frontrunner in the most fiercely competitive Jen Yamato 82 Movieline.com Academy Awards race in recent memory.” Sasha Stone 79 Awards Daily Alex Maidy 78 JoBlo's Movie Emporium “People disengaged from Zero Dark Thirty and Vince Mancini 76 Film Drunk embraced Argo.” Matt Goldberg 70 Collider Gregory Wakeman 66 The Inquisitr “Argo may have had a good night at the Globes by winning Best Picture (Drama) and Best Director, Nick Roman 65 Rickey.org but I still think Lincoln is the picture to beat when it Brad Brevet 60 Rope of Silicon comes to the Academy Awards, especially since Adam Chitwood 55 Collider Ben Affleck was snubbed for the Best Director Oscar nomination.” Roger Ebert 52 Awards Daily Conor Gaughan 51 Farsite Sheri Young 49 I Need My Fix Prediction Argo Lincoln N/A “No film has won Best Picture without a Best Director nomination since Driving Miss Daisy 23 years ago – and that was an aberration even then.” – Pete Hammond, Deadline.com Argo builds up momentum during the award season Average Average Sentiment Score*: Argoties with Lincoln in influence Argo 0.72 vs. Lincoln 0.68 Sentiment Score** 0.68 Normalized Net Influence Score* 0.72 0.52 Sentiment score favors Argo 0.58 Golden Globe Directors Oscar Oscars SAG Guild Awards Voting Nomination Award Ends Critics’ BAFTA Choice Award Awards *Net Influence Score (NIS) is a measure of a person’s influence in the context of a certain topic ** Sentiment Score: Appinions analyzes opinion sentiment and assigns a score between 0 to 1. 0 is highly negative, 0.5 is neutral and 1 is highly positive While Argo and Lincoln both have strong influence, Argo’s higher sentiment score may contribute to its win
  • 2. ACTRESSES SPICE UP THE RACE Best Actress category rises in influence as the Oscars approach Strong performance of Lincoln and Daniel Best Actress race now Day-Lewis creates hype for Best Actor the one to watch Normalized Net Influence Score* 100% 90% 80% Best Actress category gains more 70% momentum after each award 60% Golden Oscar Globe Voting Ends 50% SAG Directors 40% Award Guild Awards 30% Oscars Critics’ BAFTA Nomination Choice Award Awards 20% 1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 Best Actor Best Actress Daniel Day-Lewis has strongest influence amongst Best Actors Normalized Net Influence Score* 100% 90% 80% 70% Daniel Day-Lewis has 60% Best Actor in lock 50% 40% 1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 Daniel Day Lewis Bradley Cooper Denzel Washington Hugh Jackman Joaquin Phoenix Jennifer Lawrence’s surprise win at SAG awards boost her influence as Oscars near Normalized Net Influence Score* 100% 90% 80% SAG Award 70% 60% Jennifer Lawrence gains momentum after winning SAG award 50% 40% 30% 1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 Jennifer Lawrence Naomi Watts Jessica Chastain Quvenzhan Wallis Emmanuelle Riva *Net Influence Score (NIS) is a measure of a person’s influence in the context of a certain topic Please visit us at appinions.com to learn more about influence marketing