2. IntroductionIntroduction
Hiring? Hiring a CEO? Ahh.., Not Chief Executive Officer.Hiring? Hiring a CEO? Ahh.., Not Chief Executive Officer.
It isIt is Chief Experience OfficerChief Experience Officer who ensures positivewho ensures positive
interactions with an Organization’s external customer andinteractions with an Organization’s external customer and
internal also,internal also,
They can effectively communicate the value proposition of theThey can effectively communicate the value proposition of the
organization using the customer’s language,organization using the customer’s language,
Staffing on any level of management is easier now withStaffing on any level of management is easier now with
AppliView.AppliView.
Appliview-Innovating Recruitment www.appliview.com
3. Contd….Contd….
In creating a CXO position, it is particularly important to notIn creating a CXO position, it is particularly important to not
just name your senior executive to role.just name your senior executive to role.
The skills required to design, script, construct and castThe skills required to design, script, construct and cast
experiences differ greatly from those generally found in mostexperiences differ greatly from those generally found in most
organizations.organizations.
Now, let us see some set of experiences in the next slides.Now, let us see some set of experiences in the next slides.
Appliview-Innovating Recruitment www.appliview.com
4. Product ExperienceProduct Experience
Despite having multiple product lines-Despite having multiple product lines-
How the prompt response goes in timely manner,How the prompt response goes in timely manner,
how do they set protocols to walk through the key highlightshow do they set protocols to walk through the key highlights
of the product,of the product,
how well they communicate to address every single customerhow well they communicate to address every single customer
query,query,
All these makes customer experiences and becomes memorable.All these makes customer experiences and becomes memorable.
Appliview-Innovating Recruitment www.appliview.com
5. Brand ExperienceBrand Experience
What is it like to cooperate with the company's brand?What is it like to cooperate with the company's brand?
Does talking about the company with others ignite zeal?Does talking about the company with others ignite zeal?
What kind of emotions does it induce?What kind of emotions does it induce?
When people see the logo online or offline, what's theWhen people see the logo online or offline, what's the
primitive reaction?primitive reaction?
Appliview-Innovating Recruitment www.appliview.comAppliview-Innovating Recruitment www.appliview.comAppliview-Innovating Recruitment www.appliview.com
6. Support ExperienceSupport Experience
What is it like to receive support from the company?What is it like to receive support from the company?
Do people fear having to call in and get help?Do people fear having to call in and get help?
When they do make contact, do they feel like the companyWhen they do make contact, do they feel like the company
cares not just about soothing and pleasing — but thatcares not just about soothing and pleasing — but that
thethe actual problem is addressed?actual problem is addressed?
Appliview-Innovating Recruitment www.appliview.com
7. To see how your experience goes on these parameters,To see how your experience goes on these parameters,
Contact us throughContact us through www.appliview.comwww.appliview.com. It is not about. It is not about
purchasing but the experience that becomes memorablepurchasing but the experience that becomes memorable
through out.through out.
Appliview-Innovating Recruitment www.appliview.com
