2. SOLVING THE MOBILE APP
DISTRIBUTION PROBLEM
“Whether you’re building an app for photos, shopping, messaging,
local, movies, or news, there are now 2-3 very high-quality
competitors in each category”
@ANDREWCHEN
“Distribution is much harder on mobile than web … You need to
master the ‘download app, use app, keep using app, put it on your
home screen’ flow and that is a hard one to master”
FRED WILSON, UNION SQUARE VENTURES
“At best, we retain 5% of users through the entire onboarding
process”
VIBHU NORBY, ORIGAMI LABS
3. MOBILE GROWTH HACKING
QUESTIONS TO ANSWER TODAY
• What are the latest appstore optimization techniques?
• How do you navigate a sea of 200+ mobile ad
networks and bring down cost-per-install?
• What are the new App Discovery channels that are
emerging?
• How to get users engaged and turn downloads into
MAUs and DAUS?