Diego is a co-founder of Jampp, a data-driven mobile application marketing platform focused in Latin America. Before Jampp in 1999 while at university in Buenos Aires he co-founded Livra.com, which became the leading online research company in Latin America and was acquired by Ipsos (one of the top market research organisations worldwide) in 2008. Diego is also an investor and advisor for a number of other startups.
13. 572 million people
$5,700 Disposable Income p/capita
(that’s 2.5x China, 4.5X India)
50% Internet Penetration
Most active social networkers
$50B in ecommerce sales by 2014
14. USA CHINA LATAM
GDP $15.1 tr $11.3 tr $7.2 tr
Internet Users 245 m 513 m 236 m
Mobile Phones 327 m 1 bn 600 m
Prepaid Mobile Phones 100 m 700 m 518 m
Facebook Users 167 m 583 k 188 m
E-commerce Buyers 180 m 193 m 63 m
Digital Advertising $39.5 bn $7.4 bn $3.6 bn
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Understanding the scale
15. Continued high growth in the next few years
2012-2015 GDP Growth (PPP)
Peru 24.26%
Chile 19.40%
Colombia 19.08%
Brazil 17.92%
Argentina 16.25%
Mexico 15.55%
Venezuela 14.78%
2013 2014 2015
4.55%
4.36%
4.7%
2.64%
2.44%
2.03%
4.02%4.09%4.09%
Latin America Advanced World
GDP Growth
Source: fnbox 2013 Latin America Internet Market Research & Outlook
16. There are still a lot of users to gain...
Japan USA Europe South America China World Average
34.3%
40.1%
48.3%
73%
78.5%79.5%
48.3 %
Internet
Penetration
Source: fnbox 2013 Latin America Internet Market Research & Outlook
17. Ecommerce exploding...
Online ad spending will go from
$2bn in 2010 to $6.7bn in 2015
Mobile ad spending will grow
70% y/y for the next 3 years
2005 2010 2015
$57 Billion
$22 Billion
$5 Billion
11x
Source: fnbox 2013 Latin America Internet Market Research & Outlook
18. Brazil is a giant
BRASIL
28%
LATAM
72%
BRASIL
35%
LATAM
65%
BRASIL
36%
LATAM
64%
MOBILE USERS POPULATION INTERNET USERS
BRASIL
70%
LATAM
30%
BRASIL
73%
LATAM
27%
E-COMMERCE CREDIT CARDS
SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
21. Muchos smartfonos
Q4:12 Smartphone Subs
1. China 270 Million
2. USA 172 Million
3. Japan 78 Million
4. Brazil 55 Million
5. India 44 Million
6. UK 45 Million
18. Mexico 15 Million
23. Argentina 11 Million
24. Netherlands 9 Million
5. India 44 Million
SOURCE: KPCB Internet Trends Dec 2012
22. Sell your car, buy an iPhone!
Only
USD 1,112
With a contract!
29. It’s time to conquer...
A good time to get in, CPIs low
Localisation less important on mobile
2 languages only
Mega-active users/sharers
30. What is Jampp?
We solve the app
promotion puzzle
Get users for your app, pay only CPI.
A blend of +80 traffic sourcesDynamic Optimization
Install + open trackingYou only pay per install