1. Мобильная Реклама в
приложениях Android
Докладчик:
Александр Негара
Pronto! Media Corporation
E-mail:
mdpronto@gmail.com

2. Agenda
Mobile Marketing Overview
Website
Advertising (Mobile and Desktop)
Location-based Services
Email & SMS
Apps & Gaming
Measurement
Resources

3. Mobile Marketing
Overview

4. Why Mobile
Personal
Targeted
Scalable
Immediate
Actionable
Portable
Interactive
Measurable

5. Mobile Marketing: New Frontier
Effective from 2014

6. Mobile Marketing: Numberpalooza

7. Websites Visited via Smartphone
77%
65%
46%
43%
38%
26%
25%
24%
24%
23%
18%
17%
15%
14%
Search engine websites
Social networking websites
Retail websites
Video sharing websites
General consumer websites
Brand or manufacturer websites
Review websites, blogs, or msg boards
Health information websites
Finance-related websites
Travel-related websites
Coupon websites
Full length TV programming websites
Magazine websites
Other websites

8. Mobile Search Growth

9. Mobile Search by Type

10. Mobile Marketing Evolution

11. Mobile: Influencing Purchase Process

12. Mobile Websites
Адаптивные версии сайтов

13. Mobile-friendly Websites
Optimizing for Mobile
No Flash & larger buttons (with spacing)
Contact information in footer
Map & driving directions
Building for Mobile
WordPress plug-ins
Design in CSS (Handheld.css & iPhone.css)
Dedicated website (m.company.com)

14. Quick and Dirty Mobile Site

15. Mobile Advertising
Мобильная реклама

16. W:
AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery,
branding and monetization on the mobile web. Mobile devices are a critical media platform and we
are building the tools to let every business on earth leverage mobile.
Our MISSION is:
To provide the business models, services, tools, and data fundamental to the development
and growth of the mobile internet.
With it’s SDK, AdMOB is 100% friendly with Android Apps
AdMob for
Android Apps

17. www.google.com/ads/admob
AdMob for
Android Apps

18. Mobile Ad Spend

19. Mobile Ads: Driving Action

20. Mobile PPC Advertising: Google
Dedicated Mobile PPC Campaign
Location & Click-to-Call Extensions
Landing Pages & Conversion Funnel (LiveBall)

21. Mobile Display Advertising: iAds
A recent study released by Campbell’s showed that
iAds were twice as effective as TV advertising, and
consumers who say the iAd were four times more
likely to purchase the product than those who saw
the TV ad

22. Location-based Services
Геосервисный подход

23. LBS: The Big 3
Virtual Loyalty/Couponing Programs
Utilize cellular, GPS, Bluetooth & NFC
technology
Popular: Google & Facebook Places,
Foursquare, Twitter
Alt Platforms: Yelp! Mobile, LJ

24. Mobile Email & SMS

25. Email on Mobile
20% of email
sent by retailers
is opened on a
mobile device!!!

26. Mobile Email & SMS
Mobile-friendly email platform (ExactTarget)
Build or buy SMS platform (MobileStorm)
Mobile-friendly content strategy
Ideal for market research/surveys (Opiniator)

27. Mobile Apps

28. Mobile App Stats

29. Mobile App vs. Website

30. Mobile Measurement

31. 1. AdMob genuine analytics

32. 2. Facebook Statistics
3. Referral Platforms statistics
(lead generation)

33. Mobile Analytics
Mobile Platforms (AdMob, Bango, Mobilytics)
Analytics Platforms (Google, Omniture,
WebTrends)
Apps (Flurry)
Integrated (Unica, Responsys)

34. Mobile Ads Trends: Google
In 2014 analytics are predicting extreme growth of Mobile Ads.
Especially Facebook, Twitter, Google+Google

35. Stay tuned!
Благодарю за внимание!
Докладчик:
Александр Негара
Магистр информатики,
Основатель
Pronto! Media Corporation
Phone:
+373 69661638
+7 926 8552524
mdpronto@gmail.com
Skype: negara_alexander
LinkedIn: http://www.linkedin.com/in/alexnegara
Q&A & Next Steps