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Efficient appvertising




Monday, September 12, 11
What is appsfire?




Monday, September 12, 11
The ultimate discovery suite
                       We help developers in getting their app
                    discovered, downloaded and used efficiently




Monday, September 12, 11
What makes us unique?
                           powerful and engaging   international reach:
                           visual discovery          US, Europe, Asia


                        social discovery:
                                                   3 million user base
                  connect to your friends’ apps




Monday, September 12, 11
Getting the first users
                          is super easy
                               and
                              FREE


Monday, September 12, 11
• Make a GREAT app (design, icon,
                     simplicity)

                   • Tease like a movie trailer
                   • Ping Bloggers
                   • Make it android) a day - price shifting
                     (not an
                             Free for


                   • Get featured by APPLE or GOOGLE
                   • reach rapidly 50k/100k users
Monday, September 12, 11
But then....


Monday, September 12, 11
Monday, September 12, 11
SO YOU’RE START THINK
                 APP MARKETING


                 MEANING APP
                 DISCOVERY

Monday, September 12, 11
Monday, September 12, 11
• Barter / cross promotion
                   • App networks: openfeint, mgmoco,
                           scoreloop

                   • Iterate often: a new release is a
                           message to your users

                   • Work your metadata
                   • Localize: X downloads
Monday, September 12, 11
FREE MARKETING IS
                 NOT ENOUGH




Monday, September 12, 11
COST OF NEW DOWNLOAD: $0.5/1

                       COST OF NEW PAID APP DL: $1.5/ 2+




Monday, September 12, 11
BAD NEWS:
                       IT’S NOT ENOUGH!



Monday, September 12, 11
Monday, September 12, 11
RETAINING IS MORE
                       DIFFICULT THAN
                       ACQUIRING



Monday, September 12, 11
• Consider users NOT downloads
                   • Listen and talk to users
                   • ask and answer feedback
                   • Animate
                   • inform and keep up to date
                   • tease / notify
Monday, September 12, 11
Monday, September 12, 11
Monday, September 12, 11
contact@appsfire.com




Monday, September 12, 11

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Keynote Appmarketing Sept 2011