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Guide Each Customer to Success
Who: Customer Success Manager

Goal: Keep existing accounts successful and renewing


 CONFIDENTIAL
Churn




                                         Renewal,
                Paying
                                          Upsell,
               Customer
                                   Repeat Purchase




                          Success Loop




CONFIDENTIAL
Churn



               Low Customer Engagement
               Not using social features
               Just using document create/edit
               Working in only 1 filetype                  Renewal,
                                                            Upsell,
               High Customer Engagement
               Connected with >10 colleagues         Repeat Purchase
               Following many
               Working in mutiple filetypes
               Visiting frequently


                                            Success Loop




CONFIDENTIAL
Understand each customer deeply with Apptegic
  Use cases analyzed




 CONFIDENTIAL
Respond appropriately and in-context with Apptegic


 In Person or By Email            In App with a personal message
 Hi Karl,

 Thanks for using our
 application.

 It looks like you haven’t used
 this key feature yet.

 This well-known company has
 gotten 10% improvement from
 using that feature. Read about
 it here.




 CONFIDENTIAL
CONFIDENTIAL
Guide Each Customer to Success

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Tools For Customer Success

  • 1. Guide Each Customer to Success
  • 2. Who: Customer Success Manager Goal: Keep existing accounts successful and renewing CONFIDENTIAL
  • 3. Churn Renewal, Paying Upsell, Customer Repeat Purchase Success Loop CONFIDENTIAL
  • 4. Churn Low Customer Engagement Not using social features Just using document create/edit Working in only 1 filetype Renewal, Upsell, High Customer Engagement Connected with >10 colleagues Repeat Purchase Following many Working in mutiple filetypes Visiting frequently Success Loop CONFIDENTIAL
  • 5. Understand each customer deeply with Apptegic Use cases analyzed CONFIDENTIAL
  • 6. Respond appropriately and in-context with Apptegic In Person or By Email In App with a personal message Hi Karl, Thanks for using our application. It looks like you haven’t used this key feature yet. This well-known company has gotten 10% improvement from using that feature. Read about it here. CONFIDENTIAL
  • 8. Guide Each Customer to Success

Notas del editor

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