This is an introductory presentation to Mobius Innovations. Visit www.mobius.ai for more details.

1. SENSE CONTEXTUALIZE CONVERSE
STRICTLY PRIVATE AND CONFIDENTIAL

2. Big picture
• Ubiquitous sensors will transform the way we look at big
data
– Personal, Continuous and Distributed
• Understanding context will be a critical differentiator in
business applications
– Estimated to influence $96 BN of Annual Consumer Spend in 2015
by Gartner (http://www.gartner.com/newsroom/id/1827614)
• Contextual real time conversations is the next wave on
devices
– Mobile Devices are now the premier source of service consumption
overtaking desktops
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STRICTLY PRIVATE AND CONFIDENTIAL

3. Context awareness is next gen analytics
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STRICTLY PRIVATE AND CONFIDENTIAL
TRADITIONAL ANALYTICS
CONTEXT AWARENESS
WHO
TARGET
WHEN
TARGET
BATCH
ACTION
REAL TIME
ACTION

4. Our online platform
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STRICTLY PRIVATE AND CONFIDENTIAL
• A self serve platform for developers to easily embed
context awareness into their app workflows

5. SENSOR NETWORK
HARD
SENSORS
SOFT
SENSORS
CONVERSE
BUILD YOUR OWN
CONTEXT
USE
PACKAGED
CONTEXT
MOBIUS.IO
ALCHEMIST
CONTEXT AWARE
APP
BUILD YOUR OWN
WORKFLOWS
USE
PACKAGED
WORKFLOWS
BUILD YOUR OWN
CONTENT
USE
PACKAGED
CONTENT
CONTEXTUDIO
Mobius platform architecture
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STRICTLY PRIVATE AND CONFIDENTIAL
mobius
core
IP
IP

6. EVENING/BIRTHDAY/MARCH/…
Dimensions of context
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SPACE
TIME
ENVIRONMENT
IDENTITY
PRESENCE
SOCIAL
DOMAIN
OFFICE/BEACH/NEAR
BRANCH…
RAINING/CROWDED/HEAVY
TRAFFIC/…
MALE/SENIOR/OWNS
CAR/…
WALKING/BUSY/DORMANT/…
FRIENDED/INFLUENCER/LIKES/…
NEW
DEPOSIT/HIGH
SPEND/BOUGHT
HOUSE/…

7. 7
LOCATION BASIC
OWNERSHIP
LIFESTAGE
EVENT DURATIONS
PURCHASINGPATTERN
STRICTLY PRIVATE AND CONFIDENTIAL
Figure: Transaction Contextual Architecture
Case study: Context predicts next transaction
CREDIT CARD
MAJOR
CONTEXT ANALYTICS

8. Traction
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• Platform as a service: White labeling Interest expressed by
Analytics Services Company
• Data monetization: Client: Visa Analytics, Conversation
with Telecom major
• Functionality Monetization: Conversation with digital
agency, Conversation with large Systems Integrator

9. Market potential
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STRICTLY PRIVATE AND CONFIDENTIAL
• As big as Search: Gartner estimates that context
awareness to mobile would be as big as search is to the
internet
• Estimated to influence $96 BN of Annual Consumer Spend in 2015 by
Gartner (http://www.gartner.com/newsroom/id/1827614)
• Bigger than 6 Bn: Mobile advertising is a 6 Bn market,
waiting to be disrupted
• Context Aware Computing Market worth $120 Billion by
2018
– Source: MarketsandMarkets
• (http://www.prnewswire.com/news-releases/context-aware-
computing-market-worth-120-billion-by-2018-197322021.html)

10. Mobius team
CEO
Nirmal Palaparthi : IIT Madras, IIM Ahmedabad
• Co Founded a Predictive Analytics firm Fractal in 2000
• Consulted for multiple Banks on CRM Analytics across the globe
• Education: Bachelors in Computer Science, MBA
Chief Mentor
Girija Pande : BITS Pilani, IIM Ahmedabad
• Chairman, APEX Advisors, providing advice and mentoring on setting up businesses in Asia Pacific
• Former Chairman, APAC of TCS, current board director and advisor on Tata communications
Board Members
• Rahul Phondke : University of Mumbai, IIM Ahmedabad
• Chairman MSG Global Solutions, Asia Pacific, Germany’s largest privately held software firm
• Krishan Sharma : IIM Ahmedabad
• Vice President, Mercuri Urval, Talent Management, Business Transformation, Executive and Board Services
Angels and Advisors
• Reginald Garnepudi
• Sachin Shetty
• Rahul Pande
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STRICTLY PRIVATE AND CONFIDENTIAL

11. CONTACT US
+65 91280581
nirmal@mobius.ai