Understand Online Marketing and SEO (search engine optimization) and learn how to use them to increase sales for your company, especially if you want to expand your company to China. SEO is reported by most marketers to produce the highest and excellent ROI (return on investment) among all marketing investments.

1. Alex Sum

2. ‘My website is really
fantastic!......But I get
about 2 visitors a month’

3. • Online Marketing is especially effective for small to medium
businesses with high dollar values and knowledge-based products
• Builds awareness and increases interests over time
• Prospects are more likely to get informed and hire domain experts
to provide services.
• Picture source: Hubspot

4. Your essential toolkit of getting traffic
to your site
Email Direct Marketing
(EDM)
Search Engine
Optimization
(SEO)
Social Media
Optimization
(SMO)
Pay Per Click
Management
(PPC)
Online
Marketing

5. “Your site can get 7
times more visitors in
getting from the 6th
position to the 1st on
a given keyword”

6.  SEO is the process of improving the visibility
of your website in a search engine’s un-paid
or organic search result.
 Ranking on the first page of a search engine
is essential as 80% of eyes’ of the users are
looking at the first 3 organic results and then
it decreases drastically

7. Paid
Advertising
20% click
thru
Paid
Advertising
Organic
Search
Results
80% click
thru
Search key
words

8. Most marketers report
that SEO and EDM
produce excellent and
the highest ROI in
online marketing
campaigns.
Source: Econsultancy/Adestra Email Marketing Industry Census 2013

9. SEO Audit
• Competitors Analysis
• Search Engine Online Strategy
• Keyword Research
• Establish SEO Timetable
On-Page SEO
• Web Site’s Structure Optimization
• Navigation Optimization
• Meta Tags Optimization
• URL Rewriting
• Anchor Tag Optimization
• Existing Content Optimization
• New Optimized Pages Creation
• Landing Page Optimization
• Image & Video Optimization
• Monthly Activity Report
Off-Page SEO
• Link Building
• Business Directory Submission
• Product Directory Submission
• Industry Directory Submission
• Monthly Activity Report
• Other OM Augmentation
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10. •Definition of business goals and target customers; analysis of
market competition.Business Analysis
•Conduct audit of website structure and architecture. Identify
area of optimization for best search performance.
Website Architecture
Audit
•Keyword research and discovery; review rankings on
Google/Baidu on main keywords; identification of new keyword
opportunities and trends
Keyword Mining
•Conduct on-page and off-page optimization for website
structure and contents. SEO copywriting will also improve search
performance.
Website Optimization
•Conduct thorough quality review to make sure website is fully
optimized.Quality Assurance
•Submit website to search engines, and relevant and authentic
online directories.Website Submission
•Develop backlinks with qualified and relevant websites. We do
not build backlinks with illegal link farms.
Link Development
Campaign
•Ongoing web analytics monitoring and trend discovery.
Strategy review where necessary.
Monitoring and Data
Analysis

11. ‘How to get inside
the great firewall
of China’

12.  513 million online Users, Rising up to 750
million by 2015*, more than double the U.S.
population. Too big to ignore!
 18.7 hrs average time spent online per
week*
 Baidu dominates Search Engine usage, 80%
users choose Baidu
 China SEO for Baidu and Online Marketing
will make your company found by Chinese
audience!
* Source Mckinsey

13.  Services include
› Execute SEO Process leveraging local expertise
& knowledge in China For Baidu
› Full Account Management with Baidu
› Landing page optimization
› Website translation services
› Chinese Copy writing services

14. ‘The no-nonsense,
fast track way to
getting noticed’

15.  Refers to paid advertising area in search
engines (Google, Yahoo, Baidu, etc.)
 Marketing model where you are required to
bid for advertising spots and keywords in
search engine results, then only pay for
every referral or click on the advertisement
 Fast, Direct, Effective and targeted WHEN
managed properly
 Google Adwords, Baidu 百度推廣

16.  PPC Management Service
› PPC Account Opening and management
› Competitor Analysis
› Keyword Research & Bidding Analysis
› PPC Advertisement writing service
› Landing Page Optimization
› Campaign & Conversion Monitoring
› Monthly Progress & Effectiveness Report

17.  From a survey, up to 80% of traffic
referred by Google come from organic
search results.
 For best search performance, combine
SEO and PPC to capture all potential
customers.

18. ‘Marketing by word-of-
mouth is powerful &
effective...you can
now rocket-fuel it
through the web!’

19.  Our Social Media Marketing Service
› Target Social Media Platform Analysis
› Target Audience Analysis
› Content Creation and Post Management
› Copy Writing
› Press Release Management & Submission
› Covers Facebook, LinkedIn, Twitter, Weibo
(China), Blogs
› Leverage WOM (Word of Mouth) Marketing
through sharing and liking

20. ‘The most direct way
of reaching out to
your potential
customers’

21.  Our EDM System
› Integrates perfectly with your website for
efficient communication with your customers
› Tracks each email so you will know when
recipients open your emails or e-newsletters
and which articles they actually read or
which link they click into
› Online WYSIWYG email editor for creating
email templates
› Let us design your EDM template and run
your EDM campaign!

22. ‘Make your website
the hub of your
online marketing
campaign!’

23.  From E-brochures sites to Full E-Commerce
Shops
 Bespoke design just for your business
 Design content infrastructure
 Design principles to guide building process
› Fulfil business requirements
› Maximises the user experience
› Technical & structural integrity
 Latest web building and CMS tools used with
expansion capability
 Multi-browser and multi-language compatible
 Search Engines Optimized (SEO)

24.  Began Engagement with Vision One in Dec
2012
 Reached Google No.1 ranking by Mar 2013
 Result: Service enquiries (leads) increased by
300%
 Result: Rental revenue increased by 60%
 Services provided by Vision One :
› Web design
› SEO
› Social Media Marketing on Facebook & Twitter
› EDM (over 200,000 emails sent)

26. Number
1
Ranking

27.  Consultancy methodology & approach to all projects
 Both On-page and Off-page Optimization techniques
employed
 Landing page optimization to increase conversion
rate
 Optimize with search terms that can bring TARGET
customers
 No hidden costs
 Only ‘White Hat’ SEO techniques used
 Full understanding in online marketing ecosystem
especially in China
 Local physical (not virtual!) presence in China

28. They claim they improve your search
performance same as what we can do. But
they may
 Do “blackhat” SEO practices like using link
farms which can destroy your rankings
especially on Baidu and Google
 Not optimize landing pages so referrals from
search engines can’t convert to sales
 Optimize your website with wrong search
terms so they can’t bring target customers
 Not review web analytics and may provide
no consultation.

29. ‘Remember … Being
on Google Page 1
is not enough, you
need to get visitors
to convert’

30.  Offices in Hong Kong and China. UK
office will open in 2013.
 Website: www.vonesys.com
 Email: info@vonesys.com
 Linkedin: linkedin.com/company/vision-
one-seo-china