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Aquent is the global marketing and design staffing company. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closed Loop Marketing  Tracking success for better results December 17, 2009
agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
situation & need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
solution ,[object Object],[object Object],[object Object],[object Object]
scientific method
closed loop marketing: our simple model design develop measure execute communication  ● documentation
Step1: design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: execute
step 4: measure ,[object Object],[object Object]
Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: fictional account of actual B&N email campaign * Actual B&N email creative but fictional account of the campaign.  I have not worked with B&N nor do I have access to actual campaign results.
Step1: design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: execute
step 4: measure ,[object Object],[object Object]
getting started
top challenges: data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
top challenges: lack of acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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