The document provides an overview of going mobile and developing a mobile strategy. It discusses the differences between mobile apps and mobile web, the key steps to mobile development including concept definition, design, implementation and maintenance. It also covers developing a mobile vision and goals, prioritizing opportunities, and the rapidly evolving mobile landscape.

2. Peter Barclay Managing Director www.vayamobile.com Practical Guide to Implementing Mobile

4. Mobile phones are for more than texting Source: Nielsen One in four new phones is a smart phone

7. The Mobile Eco System AT&T, Verizon, Sprint, T-Mobile Publishers, Bloggers, Companies Mobile Publishing tools - free and premium Retailers, Box and Online Stores Brands, Ad-Networks Ad Agencies, Designers, Web Developers Apple, Nokia, Samsung, LG, Motorola, Sony Ericsson, RIM Consumer

11. Mobile web development process Mobile Concept & Definition Define and outline the main concepts and create plan for further design & implementation Mobile Design & Requirements Outline detailed designs & requirements each component . Identify integration points to other systems & areas Mobile Development & Implementation Development of concept and service implementation for production Mobile Maintenance Site & content maintenance Performance reporting & analysis Service usage reporting & analysis Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. Business - Content - Technology

12. Developing a Mobile Strategy Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. From the mobile vision, measurable financial and strategic objectives are defined. Understand current market situation and conduct internal SWOT Identify and set specific goals, with financials, for mobile to meet overall vision and objectives Prioritize mobile opportunities and develop a comprehensive roadmap that includes a financial overview Develop a Mobile Vision and Objectives Market Research and Internal Analysis Define specific mobile goals Prioritize areas and develop mobile road map