With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. In this Aquent/AMA webcast, Dave Kerpen, CEO of Likeable and an award winning Facebook marketer, walks you through how to optimize your Facebook presence for your business or organization.

1. Why it's so important to be likeable on Facebook and how to do it Dave Kerpen, CEO of Likeable and an award winning Facebook marketer, show you valuable tips on how to… > Optimize your profile picture > Create a powerful landing tab > Set up a content calendar > Utilize the five most effective ways to engage your fans > Use virtual gifts, polls, and quizzes to your advantage > Hypertarget your perfect customers using Facebook ads

2. The audio portion of today’s presentation is available via broadcast audio. AMA Marketing Effectiveness Online Seminar Series Alli Libb American Marketing Association You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (international): +1 212.231.2907

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4. Commonly Asked Questions 1. Will I be able to get copies of the slides after the event? 2. Is this being recorded so I can view it after the fact? Yes Yes Continue today’s discussion on Twitter: #AMAFB

5. Why It’s So Important To Be Likeable On Facebook & How To Do It October 28, 2010 Dave Kerpen, CEO, Likeable

6. 11/01/10 our heritage

7. 11/01/10 meet Likeable Media’s clients *partial list

8. 11/01/10 Likeable Social Media, the book (May 2011, McGraw-Hill)

9. Word of mouth has always been the best form of marketing for your business. People do business with people and businesses they know, like and trust. People trust their friends… social media at its core

10. with social media, the definition of “friends” has changed drastically 11/01/10

11. join the conversation Did You Know that 85% of social media users expect organizations to interact with them on social sites?* *2008 Cone “Business in Social Media” Study The Reality is… The Conversation Is No Longer Optional . 11/01/10

12. Are You READY To Change How You Do Business? but the question is… 11/01/10

13. Joining the conversation using It’s not a question of if but when and how you will join the conversation. 11/01/10

14. 500 million + 11/01/10

15. 11/01/10 facebook profiles If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals.

16. 11/01/10 facebook groups Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private.

17. 11/01/10 facebook fan pages Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional.

18. 11/01/10 facebook community pages

19. will this network work for you? 11/01/10

20. Facebook.com/ striderite Facebook.com/ OmahaSteaks Facebook.com/OnePurrfectPlace Facebook.com/1800flowers *Dimensions: 200 x 500 optimize your profile picture 11/01/10

21. New width: 520 Old width: 760 what changed in tabs? 11/01/10

22. fbml/landing tabs 11/01/10

23. create a coupon or giveaway 11/01/10

24. 11/01/10 create a contest or sweepstakes

25. use virtual gifts, polls and quizzes to your advantage 11/01/10

26. It’s not enough to have a presence on social networks. You need to provide value on a regular basis and have something to say that appeals to your target audience. content calendar 11/01/10

27. How Do You Fit Social Media In? You’re already too busy ! Plus, you’re not a tech person! how to make this fit for you

28. Less Automation, More Conversation! tips for making it work

29. Choose the Way You Automate tips for making it work

30. be likeable Likeable “ Like”able 11/01/10

37. If nobody “like”s your updates, (or comments), nobody will even see your updates in their News Feeds 11/01/10 engaging status updates

38. hypertarget your perfect customers using facebook ads 11/01/10

39. hypertarget your perfect customers using facebook ads 11/01/10

40. hypertarget your perfect customers using facebook ads 11/01/10

41. hypertarget your perfect customers using facebook ads 11/01/10

42. just for fun: nanotargeting 11/01/10

43. facebook insights 11/01/10

44. 11/01/10 facebook places

45. new social plugins: the like button 11/01/10

46. the like button 11/01/10

50. thank you & grand prize Dave Kerpen [email_address] http://twitter.com/davekerpen http://likeable.com Engage with us at http://twitter.com/LikeableMedia Ask us questions @ http://facebook.com/LikeableMedia 11/01/10

51. For More Information on our host, ReadyTalk , visit ReadyTalk.com/ama Questions for Today’s Speaker Email: [email_address] @davekerpen on Twitter Questions for the AMA Email: [email_address] Continue the Conversation on Twitter #AMAFB Thank you for your Participation!