The document discusses inbound marketing and optimizing websites for inbound marketing. Inbound marketing focuses on attracting strangers to a business through content like blogs, social media, and keywords. This turns strangers into website visitors. The content is designed to appeal to target customers and keep them engaged. The goal is to convert visitors into leads through forms, calls to action, and capturing contact information in a database. Leads are then closed to become customers through email nurturing. Customers are delighted through ongoing content and social media to become promoters of the business. Website optimization is about setting up the site for success by getting people to the site and providing value once they arrive through things like landing pages and calls to action.

1. BOUNCHE.COM – DIGITAL AGENCY

2. INBOUND MARKETING
DIGITAL MARKETING

3. INBOUND MARKETING
THE BEST WAY TO TURN STRANGERS
INTO CUSTOMERS AND PROMOTERS OF YOUR BUSINESS

4. ATTRACT
KEYWORDS
BLOG
SOCIAL MEDIA
PAGES
CONVERT
CALL TO ACTIONS
LANDING PAGE
FORM CONTACT
CLOSE
EMAIL
WORKFLOWS
DELIGHT
SOCIAL MEDIA
CALL TO ACTIONS
EMAIL
WORKFLOW
DIGITAL MARKETING = INBOUND MARKETING
STRANGERS VISITOR LEADS CUSTOMER PROMOTERS

5. HOW IT WORKS FOR YOUR BUSINESS?
By creating and sharing content with the world.
publishing the right content in the right place at the right time, the
content marketing becomes relevant and helpful to your customers,
not interruptive. Now that’s marketing people can love.
By creating content specifically designed to appeal to your dream customers, the
content will attracts qualified prospects to your business and
keeps them coming back for more.

6. WHY NEED TO OPTIMIZE YOUR SITE WITH INBOUND?
OPTIMIZING IS ABOUT ....
SETTING UP YOUR SITE FOR
SUCCESS
IT IS ABOUT HOW TO GET PEOPLE TO YOUR SITE & WHAT TO DO
WITH THEM ONCE THEY GET THERE.

7. WHO ARE YOU OPTIMIZING FOR?
1. WEBSITE VISITOR
2. SEARCH ENGINES

9. PEOPLE WHO LANDED
ON YOUR SITE
BY SEARCH
REFERRALS / SHARE
Or SOCIAL MEDIA

10. MORE VISITOR MEANS
MORE OPPORTUNITIES
FOR LEADS AND CUSTOMERS

11. WHY OPTIMIZE FOR SEARCH ENGINES?
Every day Google answers more than one billion questions from people around the globe in 181
countries and 146 languages http://www.google.com/competition/howgooglesearchworks.html
Google logs 2 billion searches a day
Search Engine Statistic Indonesia – Market Share Google : 96,72 %
http://gs.statcounter.com/#search_engine-ID-yearly-2012-2012-bar

12. WHY OPTIMIZE FOR SEARCH ENGINES?

13. IMPLEMENTATIONS &
WORKFLOW
KEYWORDS SEO & SEM
CONTENT CREATIONS
Upload content on company website
Social Media :
FB, Twittter, etc
Blogs :
Blog Network
UGC Site :
Youtube, Forum
News Site
Business Directory
Social Bookmarking Site
CONTENT MARKETING
TOOLS
Create
Backlink
and Drive
Traffic Growth
WEBSITE
Landing page =
From to setup
appointment
Free consultations
as “Call to Actions”
MEDIA PLAN :
SEM, GDN, Mobild Ads
Run On Network

14. OPTIMIZING
BUILD WEBSITE USER EXPERIENCE THAT SPEAKS TO
THEM – AND SEARCH ENGINES.
SUMMARY
INBOUND MARKETING :
ATTRACT STRANGER  VISITOR : (Blogs, Content, Keyword, Social Media)
CONVERT VISITOR  LEADS (Forms, Offerings-CTA, Database, Social Media)
CLOSING LEADS  CUSTOMERS (Email Nurturing, Content Email)
DELIGHT CUSTOMERS  PROMOTERS (Social Media, Email Nurturing, Blogs)