SlideShare a Scribd company logo

Personal Brand Plan Model

•
•
Stefano Principato
Stefano Principato

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.

CareerBusinessTechnology
1 of 1
Download to read offline
PERSONAL BRAND PLAN by Stefano Principato 12 Ps of Personal Branding 2.0 Personal asset Personality: Thinking, Feeling, Sensation, Intuition Passion: what are you passionate about? Professional asset Purpose: mission, vision, values Potential: education, experiences, expertise Swot Analysis Strenghts / Weaknesses Opportunities / Threats Professional strategy Professional goals: S.M.A.R.T. Positioning: unique value proposition Network strategy People: who are your customers? Partners: who can work with you or can support you? Marketing strategy Performance: what are you really selling? Pricing: revenues/ expenses Packaging: visual & touch point Promotion: on & off line Process: Discover, Create, Communicate, Mantain Strategic approach: Analyse, Plan, Do, Monitor Personal Marketing: strategy Self Marketing: promotion Personal Branding: reputation Stefano Principato 2011 http://marketingpersonale.blogspot.com

Recommended

Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppEarthsite
 
Social Media Training
Social Media Training Social Media Training
Social Media Training Susan Tenby
 
Employer Branding
Employer BrandingEmployer Branding
Employer Brandingssuser1cd0ea
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
 
Youtube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaYoutube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaSimplilearn
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 

Recommended

Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppEarthsite
 
Social Media Training
Social Media Training Social Media Training
Social Media Training Susan Tenby
 
Employer Branding
Employer BrandingEmployer Branding
Employer Brandingssuser1cd0ea
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
 
Youtube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaYoutube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaSimplilearn
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute
 
Digital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate PresentationDigital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate PresentationDigital Firefly Marketing
 
Business model canvas
Business model canvasBusiness model canvas
Business model canvasUtai Sukviwatsirikul
 
Social Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingAbraham J. Jankans
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDShiran Sanjeewa
 
SaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySriram Reddy
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingSaddam Siddiqui
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer MarketingBrent Csutoras
 
What's Next: Employer Branding
What's Next: Employer BrandingWhat's Next: Employer Branding
What's Next: Employer BrandingOgilvy Consulting
 
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
 
Bond Credential 2020
Bond Credential 2020Bond Credential 2020
Bond Credential 2020ssuserf08d02
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Think Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency CredentialThink Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency CredentialThink Digital Vietnam
 
The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy OptusBusiness
 
The 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal BrandingThe 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal BrandingThinkosaur
 
Fast Pitch Storytelling Workshop
Fast Pitch Storytelling WorkshopFast Pitch Storytelling Workshop
Fast Pitch Storytelling WorkshopPark Howell
 

More Related Content

What's hot

Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute
 
Digital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate PresentationDigital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate PresentationDigital Firefly Marketing
 
Social Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDShiran Sanjeewa
 
SaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySriram Reddy
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer MarketingBrent Csutoras
 
What's Next: Employer Branding
What's Next: Employer BrandingWhat's Next: Employer Branding
What's Next: Employer BrandingOgilvy Consulting
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
 
Bond Credential 2020
Bond Credential 2020Bond Credential 2020
Bond Credential 2020ssuserf08d02
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Think Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency CredentialThink Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency CredentialThink Digital Vietnam
 
The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy OptusBusiness
 

What's hot (20)

Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening Presentation
 
Digital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate PresentationDigital Firefly Marketing Corporate Presentation
Digital Firefly Marketing Corporate Presentation
 
Business model canvas
Business model canvasBusiness model canvas
Business model canvas
 
Social Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital Marketing
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRAND
 
SaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySaaS Business & Marketing & Strategy
SaaS Business & Marketing & Strategy
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer Marketing
 
What's Next: Employer Branding
What's Next: Employer BrandingWhat's Next: Employer Branding
What's Next: Employer Branding
 
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency Credentials
Mix Digital Marketing Agency Credentials
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Bond Credential 2020
Bond Credential 2020Bond Credential 2020
Bond Credential 2020
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie Insights
 
Think Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency CredentialThink Digital Vietnam - Digital Marketing Agency Credential
Think Digital Vietnam - Digital Marketing Agency Credential
 
The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy The Art of the Possible: Designing an Omni-channel Strategy
The Art of the Possible: Designing an Omni-channel Strategy
 

Viewers also liked

The 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal BrandingThe 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal BrandingThinkosaur
 
Fast Pitch Storytelling Workshop
Fast Pitch Storytelling WorkshopFast Pitch Storytelling Workshop
Fast Pitch Storytelling WorkshopPark Howell
 
30 passi nel Personal Brand Consulting
30 passi nel Personal Brand Consulting30 passi nel Personal Brand Consulting
30 passi nel Personal Brand ConsultingStefano Principato
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
 
A Success Plan for Your Personal Relationship with Money
A Success Plan for Your Personal Relationship with MoneyA Success Plan for Your Personal Relationship with Money
A Success Plan for Your Personal Relationship with MoneyVince Rogers & Associates
 
Diventa Personal Brander Specialist
Diventa Personal Brander SpecialistDiventa Personal Brander Specialist
Diventa Personal Brander SpecialistStefano Principato
 
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...Rod King, Ph.D.
 
6 steps to creative personal branding
6 steps to creative personal branding6 steps to creative personal branding
6 steps to creative personal brandingCAREEREALISM
 
Personal Plan and MB Guide
Personal Plan and MB GuidePersonal Plan and MB Guide
Personal Plan and MB GuideAIESEC in India
 
Il piano di marketing personale: un template
Il piano di marketing personale: un templateIl piano di marketing personale: un template
Il piano di marketing personale: un templateStefano Principato
 
Business plan vs Lean Canvas
Business plan vs Lean CanvasBusiness plan vs Lean Canvas
Business plan vs Lean CanvasAsh Maurya
 
Your Guide to Personal Branding, A to Z
Your Guide to Personal Branding, A to ZYour Guide to Personal Branding, A to Z
Your Guide to Personal Branding, A to ZBarry Feldman
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourselfShivam Dhawan
 
Value Proposition Canvas
Value Proposition CanvasValue Proposition Canvas
Value Proposition CanvasPeter Thomson
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal BrandingStudio Science
 
Personal Branding Working Plan
Personal Branding Working PlanPersonal Branding Working Plan
Personal Branding Working PlanStefano Principato
 
E-commerce trends 2014: what can we learn from China?
E-commerce trends 2014: what can we learn from China? E-commerce trends 2014: what can we learn from China?
E-commerce trends 2014: what can we learn from China? Ogilvy Consulting
 

Viewers also liked (20)

The 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal BrandingThe 22 Immutable Laws Of Personal Branding
The 22 Immutable Laws Of Personal Branding
 
Fast Pitch Storytelling Workshop
Fast Pitch Storytelling WorkshopFast Pitch Storytelling Workshop
Fast Pitch Storytelling Workshop
 
Personal Branding Maps
Personal Branding MapsPersonal Branding Maps
Personal Branding Maps
 
30 passi nel Personal Brand Consulting
30 passi nel Personal Brand Consulting30 passi nel Personal Brand Consulting
30 passi nel Personal Brand Consulting
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate Yourself
 
A Success Plan for Your Personal Relationship with Money
A Success Plan for Your Personal Relationship with MoneyA Success Plan for Your Personal Relationship with Money
A Success Plan for Your Personal Relationship with Money
 
Diventa Personal Brander Specialist
Diventa Personal Brander SpecialistDiventa Personal Brander Specialist
Diventa Personal Brander Specialist
 
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...
MISSION MODEL CANVAS vs. BUSINESS MODEL CANVAS: Mission-Driven Organizations ...
 
6 steps to creative personal branding
6 steps to creative personal branding6 steps to creative personal branding
6 steps to creative personal branding
 
Personal Plan and MB Guide
Personal Plan and MB GuidePersonal Plan and MB Guide
Personal Plan and MB Guide
 
Il piano di marketing personale: un template
Il piano di marketing personale: un templateIl piano di marketing personale: un template
Il piano di marketing personale: un template
 
Business plan vs Lean Canvas
Business plan vs Lean CanvasBusiness plan vs Lean Canvas
Business plan vs Lean Canvas
 
Your Guide to Personal Branding, A to Z
Your Guide to Personal Branding, A to ZYour Guide to Personal Branding, A to Z
Your Guide to Personal Branding, A to Z
 
My Personal Development Plan
My Personal Development PlanMy Personal Development Plan
My Personal Development Plan
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourself
 
Value Proposition Canvas
Value Proposition CanvasValue Proposition Canvas
Value Proposition Canvas
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal Branding
 
Personal Branding Working Plan
Personal Branding Working PlanPersonal Branding Working Plan
Personal Branding Working Plan
 
E-commerce trends 2014: what can we learn from China?
E-commerce trends 2014: what can we learn from China? E-commerce trends 2014: what can we learn from China?
E-commerce trends 2014: what can we learn from China?
 
Personal branding notes
Personal branding notesPersonal branding notes
Personal branding notes
 

Similar to Personal Brand Plan Model

Fundamentals of marketing success
Fundamentals of marketing successFundamentals of marketing success
Fundamentals of marketing success1reidkd
 
Personal branding - Strategy & Monetisation
Personal branding - Strategy & Monetisation Personal branding - Strategy & Monetisation
Personal branding - Strategy & Monetisation Adriano Destro
 
Marketing Basics for Small Business
Marketing Basics for Small BusinessMarketing Basics for Small Business
Marketing Basics for Small BusinessStellarMarketingPro
 
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
 
A 6-Step Guide to 2021 Marketing Planning
A 6-Step Guide to 2021 Marketing PlanningA 6-Step Guide to 2021 Marketing Planning
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
 
Opus sales and marketing v2
Opus sales and marketing v2Opus sales and marketing v2
Opus sales and marketing v2Jim Davison
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodmsAnne Starr
 
Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Adam Margolin
 
Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13Laura Kinnard, MBA
 
Branding in mass communication media
Branding in mass communication mediaBranding in mass communication media
Branding in mass communication mediaUsanov Aleksey
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Pptpnourse
 
The true story of building up our venture
The true story of building up our ventureThe true story of building up our venture
The true story of building up our ventureLabSharegroup
 
How we build a start-up from zero with the help of online content.
How we build a start-up from zero with the help of online content.How we build a start-up from zero with the help of online content.
How we build a start-up from zero with the help of online content.LabSharegroup
 

Similar to Personal Brand Plan Model (20)

Marketing For Non Profits
Marketing For Non ProfitsMarketing For Non Profits
Marketing For Non Profits
 
Building a brand that sells
Building a brand that sellsBuilding a brand that sells
Building a brand that sells
 
Fundamentals of marketing success
Fundamentals of marketing successFundamentals of marketing success
Fundamentals of marketing success
 
ProfCat 2011:two - Tasty Marketing
ProfCat 2011:two - Tasty MarketingProfCat 2011:two - Tasty Marketing
ProfCat 2011:two - Tasty Marketing
 
Branding
BrandingBranding
Branding
 
Personal branding - Strategy & Monetisation
Personal branding - Strategy & Monetisation Personal branding - Strategy & Monetisation
Personal branding - Strategy & Monetisation
 
WOW T.R.U.E. Brand Marketing
WOW T.R.U.E. Brand MarketingWOW T.R.U.E. Brand Marketing
WOW T.R.U.E. Brand Marketing
 
Wow TRUE BRANDING 032311
Wow TRUE BRANDING 032311Wow TRUE BRANDING 032311
Wow TRUE BRANDING 032311
 
Marketing Basics for Small Business
Marketing Basics for Small BusinessMarketing Basics for Small Business
Marketing Basics for Small Business
 
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
 
A 6-Step Guide to 2021 Marketing Planning
A 6-Step Guide to 2021 Marketing PlanningA 6-Step Guide to 2021 Marketing Planning
A 6-Step Guide to 2021 Marketing Planning
 
Opus sales and marketing v2
Opus sales and marketing v2Opus sales and marketing v2
Opus sales and marketing v2
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodms
 
Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...
 
Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13
 
Branding in mass communication media
Branding in mass communication mediaBranding in mass communication media
Branding in mass communication media
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
 
The true story of building up our venture
The true story of building up our ventureThe true story of building up our venture
The true story of building up our venture
 
How we build a start-up from zero with the help of online content.
How we build a start-up from zero with the help of online content.How we build a start-up from zero with the help of online content.
How we build a start-up from zero with the help of online content.
 
Presentation1
Presentation1Presentation1
Presentation1
 

More from Stefano Principato

Laboratorio di Griglie di Cristalli
Laboratorio di Griglie di CristalliLaboratorio di Griglie di Cristalli
Laboratorio di Griglie di CristalliStefano Principato
 
Introduzione alle Griglie di Cristalli
Introduzione alle Griglie di CristalliIntroduzione alle Griglie di Cristalli
Introduzione alle Griglie di CristalliStefano Principato
 
Progettare il piano di marketing personale
Progettare il piano di marketing personaleProgettare il piano di marketing personale
Progettare il piano di marketing personaleStefano Principato
 
Tu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingTu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingStefano Principato
 
Personal Branding con i Social Network
Personal Branding con i Social NetworkPersonal Branding con i Social Network
Personal Branding con i Social NetworkStefano Principato
 
Marketing personale con i social network
Marketing personale con i social networkMarketing personale con i social network
Marketing personale con i social networkStefano Principato
 
Promuoversi online con i social networks
Promuoversi online con i social networksPromuoversi online con i social networks
Promuoversi online con i social networksStefano Principato
 
Esperienze di marketing personale 2
Esperienze di marketing personale 2Esperienze di marketing personale 2
Esperienze di marketing personale 2Stefano Principato
 
Esperienze di marketing personale
Esperienze di marketing personaleEsperienze di marketing personale
Esperienze di marketing personaleStefano Principato
 
Progetta il tuo futuro. Personal branding e business plan
Progetta il tuo futuro. Personal branding e business planProgetta il tuo futuro. Personal branding e business plan
Progetta il tuo futuro. Personal branding e business planStefano Principato
 
Marketing personale: manifesto
Marketing personale: manifestoMarketing personale: manifesto
Marketing personale: manifestoStefano Principato
 
Web & Social Media Infographics
Web & Social Media InfographicsWeb & Social Media Infographics
Web & Social Media InfographicsStefano Principato
 
Che cosa è il Marketing Personale
Che cosa è il Marketing PersonaleChe cosa è il Marketing Personale
Che cosa è il Marketing PersonaleStefano Principato
 
12 suggerimenti "Social" per il 2010
12 suggerimenti "Social" per il 201012 suggerimenti "Social" per il 2010
12 suggerimenti "Social" per il 2010Stefano Principato
 
Il processo del marketing politico
Il processo del marketing politicoIl processo del marketing politico
Il processo del marketing politicoStefano Principato
 
Comunicare l'impresa è una impresa
Comunicare l'impresa è una impresaComunicare l'impresa è una impresa
Comunicare l'impresa è una impresaStefano Principato
 

More from Stefano Principato (20)

Laboratorio di Griglie di Cristalli
Laboratorio di Griglie di CristalliLaboratorio di Griglie di Cristalli
Laboratorio di Griglie di Cristalli
 
Introduzione alle Griglie di Cristalli
Introduzione alle Griglie di CristalliIntroduzione alle Griglie di Cristalli
Introduzione alle Griglie di Cristalli
 
Storytelling & Personal Brand
Storytelling & Personal BrandStorytelling & Personal Brand
Storytelling & Personal Brand
 
Progettare il piano di marketing personale
Progettare il piano di marketing personaleProgettare il piano di marketing personale
Progettare il piano di marketing personale
 
Tu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingTu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal branding
 
Personal Branding con i Social Network
Personal Branding con i Social NetworkPersonal Branding con i Social Network
Personal Branding con i Social Network
 
Marketing personale con i social network
Marketing personale con i social networkMarketing personale con i social network
Marketing personale con i social network
 
Web 2.0 e personal branding
Web 2.0 e personal brandingWeb 2.0 e personal branding
Web 2.0 e personal branding
 
Promuoversi online con i social networks
Promuoversi online con i social networksPromuoversi online con i social networks
Promuoversi online con i social networks
 
Esperienze di marketing personale 2
Esperienze di marketing personale 2Esperienze di marketing personale 2
Esperienze di marketing personale 2
 
Personal business slide
Personal business slidePersonal business slide
Personal business slide
 
Esperienze di marketing personale
Esperienze di marketing personaleEsperienze di marketing personale
Esperienze di marketing personale
 
Progetta il tuo futuro. Personal branding e business plan
Progetta il tuo futuro. Personal branding e business planProgetta il tuo futuro. Personal branding e business plan
Progetta il tuo futuro. Personal branding e business plan
 
Personal business plan
Personal business planPersonal business plan
Personal business plan
 
Marketing personale: manifesto
Marketing personale: manifestoMarketing personale: manifesto
Marketing personale: manifesto
 
Web & Social Media Infographics
Web & Social Media InfographicsWeb & Social Media Infographics
Web & Social Media Infographics
 
Che cosa è il Marketing Personale
Che cosa è il Marketing PersonaleChe cosa è il Marketing Personale
Che cosa è il Marketing Personale
 
12 suggerimenti "Social" per il 2010
12 suggerimenti "Social" per il 201012 suggerimenti "Social" per il 2010
12 suggerimenti "Social" per il 2010
 
Il processo del marketing politico
Il processo del marketing politicoIl processo del marketing politico
Il processo del marketing politico
 
Comunicare l'impresa è una impresa
Comunicare l'impresa è una impresaComunicare l'impresa è una impresa
Comunicare l'impresa è una impresa
 

Recently uploaded

办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书saphesg8
 
Introduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptIntroduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptSohamChavan9
 
Introduction to phyton , important topic
Introduction to phyton , important topicIntroduction to phyton , important topic
Introduction to phyton , important topicakpgenious67
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样umasea
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfpadillaangelina0023
 
Storytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyStorytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyOrtega Alikwe
 
Jumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3AJumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3Ajumarkdiezmo1
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607dollysharma2066
 
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...nitagrag2
 
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一diploma 1
 
ME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfaae4149584
 
Digital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Discovery Institute
 
Unlock Your Creative Potential: 7 Skills for Content Creator Evolution
Unlock Your Creative Potential: 7 Skills for Content Creator EvolutionUnlock Your Creative Potential: 7 Skills for Content Creator Evolution
Unlock Your Creative Potential: 7 Skills for Content Creator EvolutionRhazes Ghaisan
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewNilendra Kumar
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书saphesg8
 
Nathan_Baughman_Resume_copywriter_and_editor
Nathan_Baughman_Resume_copywriter_and_editorNathan_Baughman_Resume_copywriter_and_editor
Nathan_Baughman_Resume_copywriter_and_editorNathanBaughman3
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证nhjeo1gg
 
AICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteAICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteshivubhavv
 
Ioannis Tzachristas Self-Presentation for MBA.pdf
Ioannis Tzachristas Self-Presentation for MBA.pdfIoannis Tzachristas Self-Presentation for MBA.pdf
Ioannis Tzachristas Self-Presentation for MBA.pdfjtzach
 
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证diploma001
 

Recently uploaded (20)

办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书
 
Introduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptIntroduction to Political Parties (1).ppt
Introduction to Political Parties (1).ppt
 
Introduction to phyton , important topic
Introduction to phyton , important topicIntroduction to phyton , important topic
Introduction to phyton , important topic
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdf
 
Storytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyStorytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary Photography
 
Jumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3AJumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3A
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
 
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
 
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
 
ME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdf
 
Digital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, India
 
Unlock Your Creative Potential: 7 Skills for Content Creator Evolution
Unlock Your Creative Potential: 7 Skills for Content Creator EvolutionUnlock Your Creative Potential: 7 Skills for Content Creator Evolution
Unlock Your Creative Potential: 7 Skills for Content Creator Evolution
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书
 
Nathan_Baughman_Resume_copywriter_and_editor
Nathan_Baughman_Resume_copywriter_and_editorNathan_Baughman_Resume_copywriter_and_editor
Nathan_Baughman_Resume_copywriter_and_editor
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
 
AICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteAICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr pete
 
Ioannis Tzachristas Self-Presentation for MBA.pdf
Ioannis Tzachristas Self-Presentation for MBA.pdfIoannis Tzachristas Self-Presentation for MBA.pdf
Ioannis Tzachristas Self-Presentation for MBA.pdf
 
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
 

Personal Brand Plan Model

  • 1. PERSONAL BRAND PLAN by Stefano Principato 12 Ps of Personal Branding 2.0 Personal asset Personality: Thinking, Feeling, Sensation, Intuition Passion: what are you passionate about? Professional asset Purpose: mission, vision, values Potential: education, experiences, expertise Swot Analysis Strenghts / Weaknesses Opportunities / Threats Professional strategy Professional goals: S.M.A.R.T. Positioning: unique value proposition Network strategy People: who are your customers? Partners: who can work with you or can support you? Marketing strategy Performance: what are you really selling? Pricing: revenues/ expenses Packaging: visual & touch point Promotion: on & off line Process: Discover, Create, Communicate, Mantain Strategic approach: Analyse, Plan, Do, Monitor Personal Marketing: strategy Self Marketing: promotion Personal Branding: reputation Stefano Principato 2011 http://marketingpersonale.blogspot.com