This is what I do to get homes SOLD!

1. My Real Estate Services Marketing Proposal
Prepared for: Property to be marketed:
You! Your Property
Presented by:
Arben Kolenovic
CENTURY 21 Access America
117 North Main Street
Southington, Ct. 06489

2. My Professional Experience
• Principals and Practices in Real Estate through the State of Connecticut Approved
School; The Real Estate Development Center
• Member of the National Association of REALTORS
• Member of the Connecticut Association of REALTORS
• Member of the Hartford Board of REALTORS
• Member of the Connecticut Cooperative MLS
• Certified Fine Homes & Estates through CENTURY 21
• Certified Commercial CENTURY 21 Representative
• Certified Active Adult representative through Century 21 „Mature Moves‟
• Member of the Bottom Line University Graduate and Continuing Education
• Member of the Fairfield County MLS
• REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200
Offices in the USA
• REALTOR with CENTURY 21 of Connecticut, 76 Offices in CT.
• Team Member of the Largest Most Productive Century 21 Office in All of
Connecticut
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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3. The Value
The value and importance of real estate professionals
has not changed!
• 85% of sellers used a broker or agent to sell their home*
• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*
• My mission statement
– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My
goal is to exceed your expectations and provide you with exceptional
service throughout our relationship”.
*2007 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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4. CENTURY 21® Access America
• My company‟s strengths
– 20 Years of experience with Strong Leadership that shows
– Cutting Edge Systems have made us a leader in our market place
– Over 100 Agents in the Southington & Meriden Offices
• My company‟s awards & recognition
– We have the Number One, Top Producing Office for C21 in the State!
– We have been the Most Successful, Top Producing Firm in the State since 2002
• Strength of the CENTURY 21 brand
– Millward-Brown results
– CENTURY 21® continues to be the most recognized name in real estate*
– Not only the most recognized but NOBODY in the World sells more homes than CENTURY
21. No One does more referrals, 8,400 Office, 143,000 agents.
– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have
REALOGY which uses the referral network of all brands in the REALOGY network.
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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5. A History of Proven Results
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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6. Get More with CENTURY 21®
Standard Services Customized Services
• Multiple Listing Service • National Advertising
• Local Advertising • Global Referral Network
• Yard Sign • Seller Service Pledge
• Agent and Office Preview • Quality Service Survey
• Open House • Other Internet Websites
• Required Property Disclosures
• Competitive Market Analysis
• Featured on National Website
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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7. CENTURY 21®: The Gold Standard
We are a strong, vibrant and global real estate family. We strive everyday to
deliver unsurpassed market intelligence and insights. Our network of over
140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY
21 standards inspire us all to a higher level of performance.
What does “The Gold Standard” mean to you?
Gold is symbolic of three positive and distinct values
• Great financial value = Getting the best price for your home
• High performance achievement = Best trained associates
• Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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8. Most Recognized Name in Real Estate
• Consumers continue to identify the CENTURY 21 brand as “the most recognized
name in real estate.”
• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-
known brand, with the nearest competitor trailing by a substantial 14 percentage
points.
Q “Which of these agencies , if any, is the
most recognized name in real estate?”
Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 8

9. Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents.
• Advertise and hold agent/broker and buyer open houses.
• List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integration to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
• Internet marketing
– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
– We have banners placed on TRULIA featuring our listings as advertising
– Trulia - Openhouse.com - Hotpads.com
– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
– Homescape - New York Times.com - Google.com
– Courant.com - ListHub.com - aol.com
– Cyberhomes.com -oodle.com - homefinder.com
– Frontdoor.com -yahoo.com - backpage.com
– …. And more
• Send out electronic notices about your home i.e., eNewsletters and eCards.
• Provide local advertising through _(insert here)_, (newspapers , radio or TV).
• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

10. Marketing Plan, Continued
• Place colorful flyers or brochures describing your home for all agents to
give their clients as they come through
• Other unique marketing techniques for your property.
– Enhanced listing display on Realtor.com site to make your property
stand out
– Video/virtual tour on YouTube.com, LiveVideo.com
– Offer a Home Warranty program
– Offer special Century 21 Access America Mortgage financing options
– Transaction Management Online
– Feature your property on my personal website and blogs
– Place property on Craig’s List and other online classified websites for
maximum exposure
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

11. Targeted Local Marketing
• Open Houses – Actively promote open house showings for Brokers and
Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• E-Greetings – Online greeting cards directed to potential buyers
• Local Advertising
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Internet – Century21.com allows internet users to get information and
photos of your home
• Courant.com
• Openhouses.com
• Trulia.com- just to name a few
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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12. CENTURY 21® National Advertising
• Multi-million dollar national advertising campaigns
• Print, Internet and radio
• Targeted advertising for Specialty Markets
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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13. CENTURY 21® Global Reach
Worldwide presence
• Century21.com international
links and websites
• CENTURY 21® Global
Referral Network
• Significant buyer opportunities
- with over 8,000 offices and
140,000 sales associates
worldwide
• Additional buyer opportunities
- with the CENTURY 21®
Global Referral Network, an
Internet based referral system
for broker selection and
distribution of referral leads
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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14. Referral Services
• World’s largest referral network (based on the number of offices
worldwide) brings you:
– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide
• CENTURY 21® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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15. Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a
home*
• 84% of recent home buyers found photos “very useful”*
• 60% said the same about virtual tours*
• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased
using the Internet*
– 84% of first time home buyers used the internet as an information
source in the home buying process*
*2007 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
**Nielsen-Net Raings.com Page 15

16. Selling Your Home with the Help of Century21.com
The Century21.com
web site averages
more than 2 million
visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search
Engine
partnerships;
Google, Trulia and
Yahoo
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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17. The Search Areas on Century21.com
• Century21.com is a consumer’s home buying and selling information gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they’re looking for
• The site serves as a real estate resource library for consumers
• Property Search
– Satellite technology to visually scout the location of CENTURY 21
properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and
neighborhood
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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18. Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours
Visually highlight the best features of your
home; automatically created when you have
6 or more pictures
Slide Show
• Neighborhood Profiles
Important information about this
and other neighborhoods
• Mortgage
Calculator s and financing information
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 18

19. Your Listing on Century21.com
• Up to 20 listing Photos can be
included
• Detailed property descriptions
(English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive
LeadRouter technology directs
online inquiries regarding your
property directly to your agent
within minutes
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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20. 2009 Online Marketing
• Strategically publish creative banners that increase traffic and
listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from
consumers on your property.
• Automated email communications to buyers interested in your
property
• Search Engine Marketing is a key component of our online
marketing efforts that drives consumers to our website and
thereby increases the exposure your listing receives to
interested buyers.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 20

21. Additional exposure for your property
• Century21.com List any other websites you work with
• GoogleTM Real Estate here
• Trulia.com • Wall Street Journal (Fine Homes)
• Aol.com • Cityfeet.com (commercial)
• Zillow.com • Loopnet.com (commercial)
• Yahoo! Real Estate • Realtor.com,
• LandAndFarm.com • CraigsList.org
• Openhouse.com Hotpads.com
• Cyberhomes.com
• HGTV Frontdoor.com
• Homescape.com
• ERA.com
• Coldwell Banker.com
• BHGrealestate.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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– Trulia -
Openhouse.com -

22. Additional exposure for your property through LISTHUB
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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23. A custom Slide Show to Showcase Your Property
• This is what the consumer sees
on Century21.com
• Slide Shows are automatically
created when you have 6 or
more photos of the property
• 98% of prospective
Buyers feel
property photos are
useful in their home
search*
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers
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24. Competitive Market Analysis
Establishing the perfect price for your home!
• [Insert Complete CMA Here]
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings
• How do you stack up against the
competition?
• What will help your property sell
faster?
• How much will you have after closing?
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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25. We’re with you every step of the way
CENTURY 21 Connections®
• The CENTURY 21 Local Connections® program offers you convenient,
cost-saving products and services that simplify your home buying, selling
and ownership experience.
• To search for money saving coupons and discounts, visit:
http://www.century21.com/learn/connections/
Home Warranty
• The CENTURY 21® Home Protection Plan offers home sellers and buyers
protection against costly, unexpected repair bills that may occur after
closing.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 25

26. Seller Service Pledge – My Personal Commitment
• 21 points of differentiation
– Commitment to service
– Agreement between you,
the seller and my
CENTURY 21® office.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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27. Quality Service
• I strive to provide outstanding
service to our clients
• My clients are invited to
complete a Quality Service
Survey and return it to our
independent 3rd party research
group
• Consistent monitoring of service
in order to assure highest level
of quality.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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28. Put me to work for you!
CENTURY 21: The Gold Standard.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
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29. Arben Kolenovic
CENTURY 21 Access America
117 North Main Street
Call or Text: 203.565.3420
Thank you!
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