1. MINDSETS of
Successful Entrepreneurs
Siliman University, Negosem February 2011
Ardy Roberto
Co-Founder, Salt & Light Ventures, Inc
Inspire Leadership Consultancy, Inc.
Entrep10 Awardee,
Microsoft Most Inspiring Entrepreneur
Co-Columnist, Philippine Daily Inquirer’s MarketingRx
Author, S4, Heart of Healing, Buhay na Hindi Bitin
www.saltandlight.asia

2. Diagnostic Test:
Stare for a few seconds at each of the
following patterns.
Are the patterns moving?
Or are they perfectly still??

6. The patterns are used to test the level of stress a person
can handle.
None of these images are animated - they are perfectly
still.
The slower the pictures move, the better
your ability of handling stress.
Senior citizens and kids see them standing still. Walang
stress!
Alleged criminals that were tested see them
spinning around very fast!
How did you do with the test??

7. Everyone has different
sources and kinds of
stress

8. Job Fair

9. China job fair

11. MINDSETS OF SUCCESSFUL
ENTREPRENEURS
∞Self-Mastery:
The MIND
∞M-B-A:
3 MINDSETS
Practice and acquire these mindsets
and you’ll have less stress, more peace

12. Your MIND
= your best friend
or your worst enemy
―You become what you think
about most of the time‖
– Earl Nightingale, The Strangest Secret

13. THE STORY OF NICK –
Family man.
But a worrier and
pessimist.
A railroad worker who
always expected worse to
happen... And then one day
while working at the
railroads
www.saltandlight.ph

14. Nick got accidentally locked!
Since he was in a
refrigererator car,
Nick assumed that
the temperature
inside was a freezing
0°C.
He started shivering
and thought to
himself, “I'll freeze to
death if I don’t get
out of here.” www.saltandlight.ph

15. Nick wrote a message to his wife and family
on a cardboard box:
“So cold,”
“…body's getting numb. If I
could just go to sleep.
These may be my last words.”
www.saltandlight.ph

16. The strange thing was the boxcar‟s
refrigeration unit was broken and
the temperature inside was just
around 16°C — far from freezing.
But the autopsy on Nick‟s body
showed that he had frozen to death!
www.saltandlight.ph

17. Nick’s thoughts froze
himself to death.
www.saltandlight.ph

18. ―As a man thinketh in his
heart, so is he.‖
– Proverbs 23:7
King Solomon

19. What are the thoughts in
your mind?
What do you think about most of
the time?
Are you hopeful?
Or are you worried?

20. Study on Worry:
“What People
Worry About”
40% are worrying about things
that never happen anyway.
30% are worrying about past,
unchangeable decisions.
12% are worrying about illnesses that never
happen.
10% are worrying about adult children and friends
(who are able to take care of themselves).
Only 8% are worrying about real problems.

21. Placebo Case Study
Placebo heart surgeries anyone?
www.saltandlight.ph

22. Businessweek, reporting on the economics
of the billion-dollar heart surgery
industry, reported that those who had
thought they had undergone laser
heart surgery to improve their blood
received the same
flow
benefits as those who went through
actual heart surgery.
I.e. “Hindi na barado!”
www.saltandlight.ph

23. What are the thoughts in
your mind?
What do you think about most of
the time?
Are you hopeful?
Or do you worry?

24. Think on these things…
Finally, brethren, whatsoever things are
true, whatsoever things are honest,
whatsoever things are just, whatsoever
things are pure, whatsoever things are
lovely, whatsoever things are of good report;
if there be any virtue, and if there be any
praise, think on these things. – Phil 4:8

25. The Entrepreneur’s
MINDSET
M-B-A
3 Mindsets that successful
entrepreneurs possess

26. MINDSET #1:
M–B-A
M – Mangarap
{Dream!}

27. MINDSET #1:
M–B-A
M – Mangarap {Dream!}
What are your dreams?
Is your dream worth achieving?
Is it going to help other people?
Will achieving your dream help make
the world a better place?

28. MINDSET #1: M – B – A : M – Mangarap {Dream!}
Edwin Pages
story:
from
beerhouse
business to
Online real
estate
magnate

29. -Edwin Pages

30. MINDSET #1: M – B – A: Mangarap!
-Dream BIG!
-…But start small
-- e.g. TEED @ Limketkai and GV sa Don Mariano

31. “Most Successful Failure”

32. “Everything that we
could do wrong, we did
wrong...”

33. Paul to Timothy :
“Some people, eager for
money, have wandered
from the faith and pierced
themselves with many
griefs.”
(NIV, 1 Timothy 6:10)

34. God, if you’re real...

35. How Salt & Light Ventures became
#1 niche seminar producer and
promoter
We started small
and dreamed BIG

36. Start up: Salt & Light Ventures 2000
How do I
grow this
business?

37. Start small: 15 to 50
people workshops
How do I
grow this
business?

38. Then… 100 to 250 people
seminars

39. Then… 300 to
500 to 1,000
people
conferences

40. Okay – let’s go! Think BIG:
Araneta Coliseum and PICC

41. 10 years after the “most successful failure” concert
business in CDO…a seminar with 14,000 people!

42. PICC: 4,000 people
Total for 2 days: 18,000 people

45. My “Miracle” Patient @ Sea of Galilee
Miracle:
From bankrupt to giving
back
www.saltandlight.ph

46. Another dream:
Project ―AUTHOR‖
I also started small
and dreamed BIG.
(And I wrote it down!)

48. EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION

49. I'm Inspired! - My 3 Most Successful Failures - (c) Ardy Roberto 2010.
ardyroberto.org

50. MINDSET #2:
M–B-A
BELIEVE
(Magtiyaga)

51. Believe because…―It shall be done
to you according to your faith.‖
Matthew 9:29

52. Dec „99-May 2000
Crisis situation – Very ill, suspected
to have bone cancer or leukemia
www.saltandlight.ph

53. “Missed diagnosis”
www.saltandlight.ph

54. June 2000
“SLE”
Systemic Lupus:
Attacked multiple
organs, esp
kidneys, nervous
system, etc
Very bad prognosis..
www.saltandlight.ph

55. October 2000
My “Miracle”:
Patient
• Kidney damage
reversed
• No chemotherapy
• No Dialysis
• Minimal medication
• Lupus quiet since 2000
www.saltandlight.ph

56. 2001 onwards
My “Miracle” Patient
www.saltandlight.ph

57. Living...second life
www.saltandlight.ph

58. Dream trips
My “Miracle”
Patient @ Sea
of Galilee
www.saltandlight.ph

59. Dream trips – Egypt/ Israel 2005
My “Miracle” Patient @ Sea of Galilee
www.saltandlight.ph

60. Nick Vujacic

61. In order to believe and increase
your faith (because faith comes
from believing and believing
from hearing), you must have
the MINDSET of…
Continuous Investment
in EDUCATION
(vs entertainment)

62. Don’t join the “Masa” mentality
• Spend for things they believe they “need”
- Colored TV /DVD
• Splurge on celebrated occasions:
Christmas, New Year, Valentine (Western influenced);
fiesta, jueteng (Native Filipino)
87

63. Lower/Middle Class Segment
• Ubos ang pera sa Bingo, Lotto,
Billiards, Sabongan…
88

64. Budget 10% of
your income for
books and
seminars

66. Guerrilla Marketing series

67. EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION
1

68. Mindset of
Innovation

69. Innovation is a process of taking
new ideas through to satisfied
customers. It is the conversion
of new knowledge into new
products and services.

70. Leadership series of books by John Maxwell

72. Magsubscribe sa
Wealthy & Wais text service.
Just text WEALTHY
and send to 2910 (Smart/Globe to ff)
Simple lang!
Get daily encouragement
on how to wisely
manage
your finances for
just P2.50@day.

73. Magsubscribe sa Go Negosyo Text
Tips service. Just text Go Nego
and send to 2910 (Smart/Globe)
Simple lang! Get daily
encouragement on how to start up
and run a business for just
P2.50@day.

74. * Breadtalk (Singapore)
1st in new category:
Innovation: Experiential buying of different
varieties of bread.

75. * Breadtalk (Singapore)
1st in new category:
Experiential buying of bread.
“Cute bread”

76. * Breadtalk (Singapore)
Started in 2000 by George Quek when he was 46
Today does $123M in sales
30+ different countries

77. Innovator:
Insect Inter (Thailand).
#1 in Insect-fastfood category

78. Insect Inter (Thailand).
INNOVATION:
- Serves hygenic insects
-organically grown, grown and
harvested in a no pesticide-field
- located in supermarkets/malls vs side
walks
-Menu :
-Crispy Crickets, Deep Fried coco-
worms, Grasshopper salad
Cricket tempura

79. Insect Inter (Thailand).
#1 in Insect-fastfood category
Slogan:
“Never
mind the
look, it
tastes
great“
founder – Satapol
Polprapas

80. Insect Inter (Thailand)
RESULT
60+ outlets
Over 15M
Baht in
sales @ year
100 new
franchisees

81. Insect Inter (Thailand)
"I have absolutely no doubt that our
crispy, crunchy crickets will replace
popcorn as a favourite snack in cinemas―
- Mr Satapol Polprapas, InsectInter Founder, 29 yrs
old (started with just P160 investment)

82. Category:
Innovation:
Budget Chicken Inasal
with Unlimited Rice
Founder: Edgar Injap Sia,
Iloilo City (2003)

83. Bring the food deliveryyour customers (OAP)
Innovation in
store to service
www.saltandlight.ph

84. Innovators solve
problems in the form of
services or products that
people are willing to pay
up for.
(video – subway funproject)

85. www.saltandlight.ph

86. www.saltandlight.ph

87. …BUT WILL THE MARKET WANT
to buy your new product? Will there
be a demand for it?
Invention (no or little market)
Innovation (market demand larger
than supply; e.g. iPad)
www.saltandlight.ph

88. Success MINDSET #3
ACHIEVE
(Magsipag)
Build character of
persistence (tiyaga)

89. FREE!
Text your name, organization,
feedback, and email address to:
+0920-4106407
Get FREE copy of this presentation.
12 who text also get WIN books

90. Success MINDSET #3
ACHIEVE
(Magsipag)
Work HARD
vs
EASY Money mentality

92. P80M Lotto Winner,
Naputulan ng Kuryente.
"Last Sunday’s debut telecast (True
Stories on QTV featured) the story of
a man who won over P80 million
playing the lotto sweeps—and
eventually lost most of it. In fact, his
fortunes have fallen so low that the
electricity in his ―mansion‖ has been
cut off, and his kitchen shelves are
bare. (Inquirer.net, 1/29/10.

93. Florida Lotto winner wished
he had never won.
Family members say Abraham
Shakespeare, a truck driver's assistant,
was constantly hounded for a piece of
his $30 million lotto winnings.
Shakespeare's brother told The
Associated Press that Shakespeare
often wished he had never bought the
winning ticket. `` `I'd have been better
off broke.' He said that to me all the
time,'' Robert Brown said. (In April of
2009, Shakespeare was murdered and
buried in the backyard of his friend.)
Read more: http://www.miamiherald.com/

95. 80% of orders are written
during or after the 5th sales
call…but only 10% of salespeople
persist to call or follow up 5 times
…and only 2% persist up to 7 times.
– S4 Success Secrets of Sales Superstars
Winners do what losers hate to do:
work and PERSIST!

96. Marivic & Joseph Go
Top Tupperware Distributors ,
Cotobato City
―No excuses!‖
Does Tupperware parties in warzones
Brings guns na lang.
Worked from 7am to 12midnight…

97. ―Everyone wants success, but most
people lack two very important
qualities:
persistence
and
patience.‖
{Sipag at Tiyaga}
- Denis Waitley

98. Entrepreneurial MINDSET
Magsipag…
But make sure YOU
OWN your business,
don’t let your business
OWN YOU!

99. Ask yourself these questions*:
How can I get my business to work,
but without me?
How can I get my people to work, but
without my constant interference?
How can I systematize my business
like a franchise?
*source: Michael Gerber, The e-Myth

100. Entrepreneurial MINDSET
To avoid burn out...
FIRE yourself!
Find a way to make the
business run without
you.
(April 8 story)

101. Entrepreneurial MINDSET
Bottomline:
Your business is NOT
your life.

102. Adolf Merckle (World‟s 94th richest,
Germany‟s 5th richest) stressed out by
financial crisis: Commits Suicide (Jan 6-09)

103. Entrepreneurial MINDSET
Your business is NOT
your life.
-Don’t make business your escape
from family responsibilities
-Story of Anna (sought recognition from
business rather from family)

105. MY MINDSET
I ask myself these questions:
How can I work ON my business so
that I have MORE time for my
family?

106. Entrepreneurial MINDSET
Work ON your business by
creating systems.
Hire, delegate, outsource,
don’t do everything
yourself.

107. Entrepreneurial MINDSET
Work hard ON your business in
the first few years so that it can
run profitably and successfully
WITHOUT YOU for the next few
decades.

108. Entrepreneurial MINDSET:
Your business is not your life
Set your mind on not just
being a successful
entrepreneur,
But on being the most...
loving spouse, or parent, or
brother, or sister, or son or
daughter…

109. Entrepreneurial MINDSET:
Your business is not your life
“What does it profit a man if he
gains the whole world but loses
his soul?”

110. Entrepreneurial MINDSET:
Your business is not your life
At the end of your life, what
matters most is the love and
respect of those who matter
most.
So make sure that you own the
business and the business
does not own you…

111. MINDSETS:
RECAP:
You have a powerful mind. Think of what
you want to happen in your life.
Entrepreneurial Mindsets:
1. Mangarap (Dream)
2. Believe (Have faith)
3. Achieve (Magsipag, Magtiyaga)
But remember that your business is not your life.

112. "For I know the plans I have for
you," declares the Lord, "plans
to prosper you and not to harm
you, plans to give you a
hope and a future.‖
Jeremiah 29:11

113. Daghan salamat!
From the
Roberto
family.
+0920-9519618
ardy@saltandlight.ph
www.Saltandlight.asia
www.saltandlight.ph