Search Engine Optimization Tips and Techniques

Search
Engine
Optimization
Tips & Techniques

View more @ http://arieldtorres.com/ | Search Engine Optimization Tips & Techniques

1

What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of
improving the visibility of a website on organic
(“natural” or un-paid) search engine result pages
(SERPs), by incorporating search engine
friendly elements into a website. A successful
search engine optimization campaign will have,
as part of the improvements, carefully select,
relevant, keywords which the on-page
optimization
will be designed to make prominent for search engine algorithms. Search engine
optimization is broken down into two basic areas: on-page, and off-page optimization. Onpage optimization refers to website elements which comprise a web page, such as HTML
code, textual content, and images. Off-page optimization refers, predominantly, to
backlinks (links pointing to the site which is being optimized, from other relevant websites).
Search engine optimization (SEO) affects the visibility of a website or a web page in a search
engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher
ranked on the search results page), and more frequently a site appears in the search results
list, the more visitors it will receive from the search engine’s users. SEO may target
different kinds of search, including image search, local search, video search, academic
search,
news
search
and
industry-specific
vertical
search
engines.

As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which search
engines are preferred by their targeted audience. Optimizing a website may involve editing
its content, HTML and associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to “search engine optimizers,” those who
provide SEO services.


2

Difference between a Black Hat and White Hat
SEO
The difference between a black hat and white hat SEO can be determine based on what
kind of techniques they are using to improve and boost the search engine rankings of a
website or a web page.
Again, SEO (Search Engine Optimization) is the process of improving the visibility of a
website on organic (“natural” or un-paid) search engine result pages (SERPs), by
incorporating search engine friendly elements into a website. A successful search engine
optimization campaign will have, as part of the improvements, carefully select, relevant,
keywords which the on-page optimization will be designed to make prominent for search
engine algorithms.

Comparison Chart
Black Hat SEO

White Hat SEO

Meaning

Techniques used to get higher search rankings in Conforms to search engine designs and involves
an unethical manner.
no deception.

Status

Disapproved by search engines.

Result

Site is eventually banned, de-indexed or
Results last a long time.
penalized through lower rankings.

Black hat SEO techniques include keyword
stuffing, doorway and cloaked pages, link
Techniques
farming, hidden texts and links, blog comment
spam.

Approved by search engines.

White hat SEO techniques include research,
analysis, re- write meta tags to be more
relevant, content improvement and web
redesign.

Black Hat SEO

3

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a
page’s position in search results. These techniques are intended to trick search engines into
giving pages higher positions in search results, and they have no benefit to site visitors. The
goal is to improve search engine result positions no matter what it takes to do it.
Black hat SEO techniques are used for two reasons:


They work — until search engines find out about them and they don’t work.



Some people don’t understand that black hat SEO techniques can get their sites
penalized by or banned from search engines.

Even if search engines can’t detect the black hat SEO techniques, competitors of sites that
employ black hat SEO techniques can spot them and do report them to search engines.

Common Black Hat SEO Techniques


Keyword stuffing



Overusing keywords in comment tags, alt tags, and meta tags



Placing keywords in hidden text (hidden from people, that is) by making their font color
the same color as the page background



Overusing keywords in visible text, to the point where their repetition is apparent to
readers



Doorway or gateway pages: pages that are stuffed with keywords but that only search
engines see because people are redirected to the page with the real content



Cloaking: displaying different content to search engines than to people by identifying
visitors via IP or via other methods



Link farms: pages with unrelated links solely for the purpose of creating more links to
target pages



Spamming forums, blogs, and other social media sites with links (search engines might
not penalize sites for this, but it’s considered unethical)


4

White Hat SEO
White hat SEO is ethical SEO. It’s SEO techniques that search engines accept. White hat SEO
techniques are beneficial for site visitors as well as for search engines. The goal of white hat
SEO is to improve search engine result positions via methods that won’t cause search
engines to penalize the site.
Successful white hat SEO is slower than black hat SEO and is an ongoing process.

Common White Hat SEO Techniques


Researching relevant keywords, both short ail and long tail keywords



Including keywords naturally in page titles, headings, link anchor text, other page
content, and alt tags



Studying analytics reports and fine-tuning the content to further optimize it for
targeted keywords and to help direct traffic to relevant pages



Adding fresh content regularly



Using correct HTML markup (for example, heading tags) so that search engines can
identify headings and other types of



content correctly



Making sure that all the code is valid (or at least won’t stop search engine bots)



Creating site maps so that every page is linked to and search engine bots can crawl
every page



Using CSS to separate content from markup and thus increase keyword density by
having less markup to crawl



Creating quality content that other people will want to link to



Asking to have directories and other relevant websites link to the site



Optimizing pages for social media in the hopes of attracting social media links



Arranging for link exchanges with relevant sites (considered by some to be gray hat
SEO)


5

To summarize all of these, White hat SEO, refers to use of good practice methods to
achieve high search engine rankings. They comply with search engine guidelines. While
Black hat SEO refers to attempts to improve rankings in ways that are not approved by
search engines and involve deception. They go against current search engine guidelines.

5 Ways to Increase the Search Traffic of your
WordPress Website
BY ARIEL TORRES · JANUARY 7, 2014

Increase the Search Traffic of your WordPress
Website
There lot of ways to increase the search traffic of your website but if you are using
WordPress for your blogging, then there are some easy SEO tricks that you can use to
ensure your blog gets the most search traffic possible.

Here are some tips to increase the search traffic of your WordPress
website
Change the Permalink Structure
This includes the use of texts rather than just the post number. The default permalink
structure for WordPress blog posts is http://www.yourblogname.com/?p=123. In the
Settings section of your WordPress dashboard, click on Permalinks then select “Custom
Structure”
rather
than
the
default
permalink
structure
and
enter
“/%category%/%postname%/” to change the permalink structure to include the name of
the category the post is in as well as the post title. If you prefer, you can simply enter
“/%postname%/” to include only the post title in the permalink. Showing the category and
post name in your blog post URLs tells search engines a lot more about the content of your
post than a number does.


6

Customize Image Titles and Alt-Tags
WordPress makes it extremely easy to customize your image titles and alt-tags. When you
upload an image to your WordPress account, you have a chance to customize both. When
you insert an image from your WordPress media library into a post, you get another chance
to modify the image title and alt-tag so it’s most relevant to your post content and useful
for search engine optimization.

Speed up Your Blog’s Page Load Time
Why speeding up the page load time of your web page is important? Because it affects the
search engine results rankings of your web page in the internet. Therefore, it’s in your best
interest to make sure your blog always loads quickly. Not only should you delete any
elements that are slowing down page load time, but you should also use a WordPress
plugin like WP Super Cache to increase the speed of your WordPress blog page load.

Link to Related Posts
A useful list of related posts published at the end of each of your blog posts is not only a
great way to keep people on your blog longer by leading them directly to relevant content,
but it can also boost search traffic to your blog. That’s because a list of related posts helps
communicate the content of the post to search engines, and it helps search engines easily
find your older content. Use a WordPress plugin like Yet Another Related Posts Plugin to
automatically add a list of related posts at the end of your blog posts.

Use an SEO Plugin
Many WordPress plugins are available that help you automate SEO processes and boost
your search rankings and traffic. A great option is the WordPress SEO by Yoast plugin, which
enables you to identify your target keyword, create a search optimized post title, enter a
custom description, and include a list of related keywords. It’s easy to set up, and it’s very
effective.

Lift your site to top in Google Search

7

Note: This is a simple SEO tip but still, you need to research and work a little for
implementing this tip.

Why Content is a King?


Users only want to learn new things.



Users only want useful contents.



Users want to learn very quick.



Users will share it if they are impressed.

That’s why new, useful, quality contents are always KING

How Google finds a quality content?


Google’s Crawler is becoming intelligent day by day, So it can read and find it useful or
not as we can. This is only a basic evaluation.



The majority of the quality finding is done by checking how many links pointing towards
that particular page (Internal/External).



For external links, Google checks whether that site is good or bad. Depending on this,
your site may be awarded or ignored or even penalized.



Now you got the idea behind the ranking for your site.



Since this technique is hard to spam/fake, Google gives more priority apart from other
ranking factors.



Now you may think “Then how to implement this technique?”



First of all analyze and research for keywords which more than 1000 users search for
per month. You can use Google AdWords Keyword Tool, Google Trends, or even a
survey.



Then include those keyords in future blog posts (no keyword stuffing).


8



Now link those keywords to other relevant blog posts of your site for which you wish to
rank high in Google.

Evergreen contents are most Shared!


Write evergreen contents and link other evergreen contents of your blog using the
keywords.
1. Writing evergreen contents has two benefits:
2. Lot of backlinks will get in the long run (Natural Backlinks which Google Loves)



Participate in forums that are related to your niche, and in social networks

But DO NOT SPAM with links of your site, that may get penalized by Google & those forums
too, instead share knowledge with those, befriend and build a community there who loves
you for the contribution you had done.


In forums, if any topic is related to any of your blog posts and if adding that link will
help at least some of the members then only add your link with a keyword as anchor
text.



In social networks, especially Google Plus, DO NOT SPAM with your links everywhere,
instead, build a community there too, share your knowledge, share others posts if you
find it useful respect others knowledge and queries.



For posting your link or sharing your blog posts, think of this:
Are those who see, like this and get a click from at least some of them?
If no, then do not post or share your link.



Link building is a very dangerous task in SEO, but it is safe if you do not spam those sites
in which you place your links.


9

Learn SEO On-Page Optimization & Increase
Rank in Google
On-Page SEO Ranking factors

Title


Title is the first thing user see about your page (in Google)



First thing loaded in web browser



Keep the title short in length (less than 70 characters).



User powerful keywords at first if possible (in the sense it won’t look keyword stuffed
or spammy).


10



Powerful keywords are those having lot of search volume and attract user to click on it.



Find out those keywords are your greatest challenge.

Description


Description is mandatory according to Google.



Limit your description length to 160 characters.



Widely spread your targeted keyword all over the description (in the sense don’t use
same phrase, instead think a little to find a good description including keywords).



You can use any symbols in it as long as it make sense for your web page.

URL


Use SEO friendly URL.



Shorter URL’s are the best. As it is very easy to remember for users.



But URL should also convey what the page is all about.

Headings


You can use H1 to H6 tags.



Use heading tags properly



H1 tag should be main heading of the page.



According to the importance of sub headings H2 to H6 tag.



Use one or two keyword(s) in H1 tag.



Use related keywords in some sub headings.

Image filename & alt attribute


Describe your image with less words.



Filename & alt attribute need to be exactly the same.



Instead atleast one keyword should be common.


11



Separate words with “-”while namin an image file.



Use space to separate words in ALT attribute.



If image is a copied one give credit to the owner by placing a link to the image or
respective page. (Make sure you can use that image via giving image credit)

Strong tag ()


Don’t use this tag to highlight keywords for search engines



Instead use strong tags for the user to get a vague/important idea about the page
content

Links


A page should contain dofollow as well as nofollow links (can be avoided if all links are
good).



Use nofollow for affiliate links and low quality websites (eg: Blog comment link).



All other links that are related to the niche can be dofollow links.



“Respect the respected ones” dofollow links are meant as you respect that page.



So be careful, give dofollow links to good & useful articles that your users will enjoy
reading.



Limit external links from a page to less than half of that internal link.

Branding Name


Give high value to your business (it’s a mindset that is to be reflected in your website).



If you don’t provide value to your website who else wish to do>



So you should promote your brand name in all of your pages, footer?sidebar, logo ALT
(eg: brandname logo).



Instead of “About Us”, you can use “About Brand name”.



Likewise, you can provide your brand name at the end of the title.


12



Think creative and make a reason to say your brand name in all pages (eg: about,
vision, mission, goals, etc.).

Transparency


More the transparent, more the priority will be given in ranking (eg: Providing author
details, Author Google plus profile, Email, Contact admin, Admin email, etc.).

Others


Before you write your articles do keyword research and topic research.



Try to improve user experience by providing something new related to your niche
(services, free stuffs, etc.).



Think about users & their perspective and give them the best user experience as
Google does.

SEO Off-page Optimization
What is more important On-Page or Off-Page Optimization? The answer is both. SEO Offpage Optimization is a technique to improve the search engine ranking for your keywords.
These keywords are being used to build back links. Off-page Optimization means that it is
not being done within your website but being done offsite and usually not visible in your
webpage. It is long term process and it must be done regularly for you to have a high
ranking in search engines faster.


Link Building Technique



Social Media Optimization



Content Marketing


13

Link Building Technique

Example of this is the directory submission, through high page rank directory submission
websites, you can build a lot of quality back links which can help your website get a high
rankings. The more inbound links from external sites, are considered to be powerful
sources and more search engine will see your website and your rankings will improve.
Another way to build back links is to publish your fresh and unique content on your website
every time you have updates.

Social Media Optimization
This is also a very helpful way to improve the ranking of
your website by publishing quality content of your page
to different social media platforms such as Reddit,
Stumble Upon, Delicious, Facebook, Wikipedia, etc. It
also allows your target audience to share your content
with other, through these others can also see your content and it will increase your traffic
volume.


14

Content Marketing
Content marketing is somewhat related to link building. The
main goal of content marketing is to promote your website
content on other sites. The most important way to promote
your content is to build your business blog and promote it on
your blog. Another way is that make social media account on
sites like Facebook, Google+, Twitter, Linkedin and promte
your content here. Now a days social media is the most powerful way to share your content
and to increase your traffic volume.


15

Search Engine Optimization Tips and Techniques

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