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Trendee - Fashion Mobile Application Business Plan
- 1. Neil Kumar Ben Aldern Shirley Song Darrik Carlson Manohar Jonnalagedda Rachel Fu Arielle Patrice Scott See Search Shop Trendee
- 2. The Problem TV commercials tell you why to buy something, not how
- 3. The Trendee Solution Directs consumers to local stores Allows consumers to purchase directly from their phone Turns TV marketing campaigns interactive
- 4. How it works Home Item List Item Page
- 5. Target Market Consumers 50MM Smartphones Avg Amer. Spends $1,801 on Clothing Avg. Amer Watches 4 Hours of TV/Day Fun Facts “ Sex and the City” – 7.3MM Viewers Project Runway – 3.2MM Viewers Gossip Girls – 3.5MM Viewers Retailers On Avg, 10% of Revenue For Marketing Avg $300M Marketing Budget 32 Target Companies $9.6B Potential Market
- 6. Marketing and Distribution Social Media Pre-Launch Big Launch! Community Building
- 7. Real-Time Mobile Focused Locally Pop Culture & TV Driven Product Differentiation “ Trendee bridges pop culture and fashion!”
- 8. Competition
- 9. Revenue Model CPM Percent of Sale
- 13. Demo
Notas del editor
- Ben Aldern Arielle Patrice Scott Shirley Song Manohar Jonnalagedda Darrik Carlson Rachel Fu
- Consumers don’t know how to get the fashion they seen on TV locally Commercials don’t effectively tell consumers how to find the fashion they see on TV in their area. TV commercials tell you why to by something, not how
- For Shoppers : Up to the minute fashion at your finger tips Where to buy the latest trends Be in the know Save time and money know exactly where the latest styles can be found For Business : Bridging the gap between you and your consumer More shoppers to your store to purchase your inventory Utilize mass media and bring people in 2 way interaction television based Active television advertising given retailers user list turning TV watching consumers to permission assets Trendee makes it easy for tv watchers to buy fashion items they see instantly Trendee turns tv advertising campaingns interactive, allowing consumers to buy products instantly and locally
- Although our main customers are retailers, which I will go over in a few seconds. We are serving two groups, so let’s look at Consumers First there are 50 MM smartphones
- How it works