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LO
      EnLme is
     H a
     my




Social Media Monitoring
        Center
Social Media Monitoring
        Center
Social Media Marketing Presentation
Social Media Marketing Presentation
10.000.000
2007

2008

2009

2010   }   +100K Facebook
            +34K Twitter
Relationship With
                                    Customer



                             Social Media
                           Monitoring Center


                           Public                                   Customer
   Marketing                                      Sales
                          Relations                                  Service

• Campaign Analysis                         • Traffic Movement
                      • Crisis Management   • Generate           • Handling of
• Brand Awareness     • PR with Sponsors    Conversation         inquiries and Doubts
                      and Partners                               • Technical Support




                                      Customer
                                     Engagement
2011
1st in
 2011
 Latin
America!
SOCIAL MEDIA
MONITORING AND
CUSTOMER
ENGAGEMENT
    COMPANY




     ?
                 @   HD   HBO
208.435
2010   69.859
2011   208.435



+198%
Social Media Marketing Presentation
2010   14.763
2011   88.521



+500%
Customer Service

• Handling of inquiries
and Doubts
• Technical Support
?
?   ?           ?
            ?       ?

            ? ?
#BLAH!
       A H!    BLAH!
 @BL
              @B       BLAH!
BLAH           LA
    !            H!
            H !
        B LA        LA H!
                #B
My iPhone 4 always lowers its
internet speed in the second
part of the month EH!

Can we call you to xxxxx389?

Ok!

Our executives will call you,
take care!




I can’t pay my bill on your
website! #MovistarSucks

Is there any way we can help
you?
No, I had to use another
method, your page doesn’t work!
My iPhone 4 always lowers its
internet speed in the second
part of the month EH!

Can we call you to xxxxx389?

Ok!

Our executives will call you,
take care!




I can’t pay my bill on your
website! #MovistarSucks

Is there any way we can help
you?
No, I had to use another
method, your page doesn’t work!
LO
HyEnLme is
m a




                             NKY OU !
                        @ THA THANK YOU!
                     IA S!
                   AC
             G
             THA
                 R
                        #THANKYOU!
                   NK Y
                       O     U!   @GRA
                                      CIAS

             ANKYOU! RACIAS!
         @TH        G               #

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Social Media Marketing Presentation

  • 1. LO EnLme is H a my Social Media Monitoring Center
  • 6. 2007 2008 2009 2010 } +100K Facebook +34K Twitter
  • 7. Relationship With Customer Social Media Monitoring Center Public Customer Marketing Sales Relations Service • Campaign Analysis • Traffic Movement • Crisis Management • Generate • Handling of • Brand Awareness • PR with Sponsors Conversation inquiries and Doubts and Partners • Technical Support Customer Engagement
  • 9. 1st in 2011 Latin America!
  • 12. 2010 69.859 2011 208.435 +198%
  • 14. 2010 14.763 2011 88.521 +500%
  • 15. Customer Service • Handling of inquiries and Doubts • Technical Support
  • 16. ? ? ? ? ? ? ? ?
  • 17. #BLAH! A H! BLAH! @BL @B BLAH! BLAH LA ! H! H ! B LA LA H! #B
  • 18. My iPhone 4 always lowers its internet speed in the second part of the month EH! Can we call you to xxxxx389? Ok! Our executives will call you, take care! I can’t pay my bill on your website! #MovistarSucks Is there any way we can help you? No, I had to use another method, your page doesn’t work!
  • 19. My iPhone 4 always lowers its internet speed in the second part of the month EH! Can we call you to xxxxx389? Ok! Our executives will call you, take care! I can’t pay my bill on your website! #MovistarSucks Is there any way we can help you? No, I had to use another method, your page doesn’t work!
  • 20. LO HyEnLme is m a NKY OU ! @ THA THANK YOU! IA S! AC G THA R #THANKYOU! NK Y O U! @GRA CIAS ANKYOU! RACIAS! @TH G #

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