Design for Maximization is a basic guide to designing corporate profile. The guide aims to pin point key points that is important from the readers perspective. The guide aims to support the designers and developers in developing attractive and promising corporate profile.

1. Designing for Maximization
A basic guide to developing corporate company profile
Prepared by:
Mohammad Arif Shariati

2. Introduction
In today’s fast moving era, company profiles are thought to be one of the efficient and effective
ways of generating leads. Despite the advancement in technology, human behavior suggests
that being physical creates more trust and value than being virtual. Amongst the other marketing
materials, prospectus clients and customer always want to know and understand about the
company offering them services. Most of the consumers and prospectus customers are
interested in knowing about the company structure, working, services and offices etc. The more
you provide information to your readers, the more you are thought to be consumer friendly.
There are different kind and types of company profiles in the market. Despite the market, the
nature of data and information to be delivered to the readers also matters with respect to the
norms and beliefs of the company. This guide aims to provide a basic structure and concept of
company profile for general market.
What to include?
Most of the time business developers are confused on which data and information to include in
the company profile and which not to. It is not hard and fast rule to provide information in a
specific pattern and method however, following certain pattern to catch readers’ interest and
maximize readability of company profile is needed in developing the contents of company
profile. Readers love to see figures instead of large paragraph descriptions. Giving readers’ time
for calculation and thinking through figures information is one the ways to engage readers in the
company profile ultimately generating a silent lead. If the reader of your company profile thinks
positive about your company and begins to trust you, you have designed and developed lead
generating company profile. Readers usually like to read sentences in common English rather
than confusing and phrasal English however, to draw attention towards special offerings phrasal
sentences are the only arrow which might hit the target.
In this guide you will find contents which readers are searching for to understand about you.
Here is the list of contents with respective pattern;
 About the company
 Vision
 Mission
 Core business and services
 Company business partners
 Company clientele
 Customer testimonials
 Company structure

3.  Company association and membership
 Company office locations

4. About the company
This is the part where your readers tend to read first while holding your company profile for the
first time. Short and figures information gets the reader to the ultimate knowledge about the
company and it’s potential. Long and descriptive information presentation will bore the reader
and compels to turn the page and choose some random page of interest to read.
Vision
Every company has some vision and believe based on which they perform to prove that they
are right. A company without vision is a soldier without enemy. It is the company vision that
boosts the employees’ energy towards reaching their goal. Readers love to read about the
beliefs on which the company is being founded. The shorter with powerful and balanced
phrases the stronger the message is conveyed to the readers.
Mission
Mission is the goal which the company wants to achieve in order to prove the company vision.
There is slight difference between the company vision and mission. Company vision is the
company belief on a larger scale which is not measureable however; company mission is
tangible and is on smaller scale relative to the company vision. The company mission should be
one sentence with strong and appealing promises.
Core businesses and services
Your company is fantastic and doing all well but what exactly you are doing in your company
and what you have for your readers matters a lot for your reader. It is not possible to cater and
care for every domain of customer but you should care about your target customers who are
reading your company profile. Your promises and beliefs in offering the best services are the red
roses of yours to your readers. Pictorial and short descriptive notes about your services will give
an insight of your efforts to your readers.
Company business partners
What you say, your readers believe in it. But with whom you have affiliation and partnership will
increase and decrease your company’s caliber. Partnering with Microsoft’s certain programs are
much more valued by readers instead of partnering with some ABC company whom you have
never heard. Try to present your business partners with their logos and company name with
their correct branding.
Company clientele
Your clients list presents your market value to your readers. Providing services for companies
with gigantic brands will leave your brand in your readers mind. Do present your company
clientele with their respective nature of services.

5. Customer’s testimonials
What your customers or clients think of your company and services will create the same impact
on your readers’ imagination about your company. Testimonials with satisfactory comments will
drive your readers towards service satisfaction even if they did not have a deal with your
company.
Company structure
Company structure and number of employees with their respective qualifications will get your
readers in confidence about the quality of services you provide to your customers. Professional
and quality employees will show that how you are committed in providing quality services to
your customers. Three tier organization structures are better than ten tier organization structure
according to the readers’ perspective. It is not necessary for large organizations to possess
relatively higher level of organization structure. The lesser the level of organizational structure
the better the quality of decisions taken and quality services provided.
Company associations and memberships
It is all about creating soft image of your company to your readers that you are capable of
providing the promised services to your clients. The higher number of associations and
memberships to your field related international agencies, communities and groups the greater
your company’s identification as professional company. If you do not have official association or
membership to any group or community, do not include raw data.
Company office locations
Presenting your offices/office location to your readers will bring your readers one step further
towards you. Present the company’s contact information such as phone number (mentioning the
department), email address, website and physical address with clear and bigger fonts.

6. About the Author
Mohammad Arif Shariati is Tech entrepreneur and is associated with Education Program in
Afghanistan. He believes in Bringing about social, economical, behavioral and environmental
changes through introduction of technology in education. Afghanistan is amongst the lowest
literacy rate in the world. He is also associated with human capacity development initiative and
delivers web and mobile technology technical training to university students in Kabul,
Afghanistan.
Phone: 0093(0)78 545 2372
Email: mohammad.arif.fast@hotmail.com