1. Social Media and
Executive Leaders
Arik C. Hanson
Principal, ACH Communications

2. "Embracing social media isn’t just a bit of fun, it
is a vital way to communicate, keep your ear to
the ground and improve your business."
– Sir Richard Branson

3. Two-thirds of consumers say their
perceptions of CEOs impact their
perceptions of the company

4. Yet…only 48% of Inc 500 and Fortune 500 CEOs use social media

5. And only 30% of Fortune 500 CEOs have
an active social media presence on at least
one channel

6. Twitter is the most popular social media tool
among CEOs:
• Twitter: 50%
• LinkedIn: 47%
• Facebook: 45%
• Source: http://www.mediabistro.com/alltwitter/social-ceo-stats_b34975

7. And the way companies interact
with customers is changing…

8. Today’s key customer channels:
 Sales force
 Web
 Channel partners
 Call centers
 Traditional media

9. Customer channels five years from now:
 Sales force
 Social (256% increase)
 Web
 Source: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.brandfog.com
%2FCEOSocialMediaSurvey%2FBRANDfog_2012_CEO_Survey.pdf

10. So, why aren't more CEOs
participating on social?

11. The usual litany of excuses:
 Not relevant to my industry
 No ROI
 Too risky
 Just for young people
 Legal discourages

12. Still: 76% of other executives think
CEOs should be using social media
Source: http://marketingland.com/study-ceos-active-on-social-media-channels-rate-higher-as-
leaders-compared-to-ceos-not-using-social-media-46040

13. And, more importantly…4 in 5
employees would rather work for a
social CEO

14. So, why should more CEOs use
social media regularly?

15. #1: Extend the brand

17. #2: Grow your—and the
company’s—network

21. #3: Build thought leadership

24. #4: Customer service (yes, the
CEO can and should help with
customer service)

27. #5: Give the company a more
human face

30. #6: Identify new customers

32. #7: Show your organization is
innovative

35. #8: Give customers more insight
into your brand

37. #9: Drive more analyst coverage

38. Source: http://www.scribd.com/doc/109639811/The-Benefits-of-a

40. #10: Build positive morale with
employees!

43. "To connect with a new generation of
employees, we will need to change
communication methods. We are the email
generation. They are the social media
generation." - CEO, Banking, Argentina

44. Questions?