This document is a business model canvas for Groupon that outlines the company's key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structure and revenue streams. The canvas shows that Groupon partners with merchants to offer daily deals to consumers, relying on marketing and deal negotiation as key activities. It aims to provide value to both merchants through new customers and consumers through savings.

1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
GROUPON - Business Model Canvas - Carlo Arioli www.marketingespresso.net
Key Partners Key Activities Value Propositions Customer
Relationships
Customer Segments
Key Resources Channels
Cost Structure RevenueStreams
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9
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32
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Red : model
extensions
LEGEND
Consumers
Merchants
Copyright 2013 by Carlo Arioli. All rights reserved. Based On Business Model Canvas by Alex Osterwalder