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Guerilla Marketing

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Arjun Rajan
Arjun Rajan

Guerilla Marketing - Don't Outspend Them, Outsmart Them

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Guerrilla Marketing Don’t Outspend Them, Outsmart Them! Presented By: Arjun K Rajan
Introduction ,[object Object],[object Object]
Guerrilla Marketing ,[object Object],[object Object],IBM’s Peace, Love & Linux ad campaigns
How you do it? ,[object Object],[object Object],[object Object]
Steps to Develop an Ad Campaign ,[object Object],2.Make it appear at places where your competition is absent. 3.Have a well-thought-of PR strategy. 4.Befriend the journalist and media you want. 5.Get maximum effect in the minds of target market.
 
Humanitarian Ads
Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can guerrilla marketing go completely wrong? ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
 
 

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