Introduction to ArtificiaI Intelligence in Higher Education
CATEGORIES OF ADOPTERS
1. CATEGORIES OF
ADOPTERS
Arpita Sharma
Ph.D. Research Scholar
Dept. of Agricultural Communication
G. B. Pant University of Ag.& Tech. Pantnagar,
Uttarakhand
arpii2008@gmail.com
2. Diffusion:
Diffusion is a process by which
innovation is communicated through
certain channels overtime among the
member of social System. It is a special
type of communication.
7. Interest in new ideas leads them out of local
circle of peer networks
Cosmopolite and activity may go beyond the
community boundaries
Control of substantial financial resources
Ability to understand and apply technical
knowledge
Must cope with high degrees of uncertainty
8. More integrated part of local social system
Greatest degree of opinion leadership
The person to check with
Sought by change agents
Respected by their peers
Makes judicious innovation-decisions
9. Interact frequently with peers
Seldom hold leadership opinion
positions
Innovation-decision period is longer
Most numerous - one-third of the
members of the system
10. Adopt just after the average member of a system
Adoption because of economic necessity
Also increasing pressures from peers
Skeptical and cautious in their approach
Peer pressure necessary
Most of the uncertainty must be removed
11. Last in a system to adopt
Many are near isolates in the social network
of their system
Interact primarily with others who have
traditional values
Suspicious of innovations and change agents
12. Earlyadopters:
aren’t different in age from later adopters
have more years of formal education
are more likely to be literate
have higher social status
have a greater degree of social mobility
have larger units (e.g. farms, schools)
13. Earlyadopters:
have greater empathy
may be less dogmatic
have a greater ability to deal with
abstractions
have greater rationality
have greater intelligence
14. Earlier adopters:
more favorable attitude toward change
are better able to cope with uncertainty
more favorable attitude toward science
are less fatalistic
have higher aspirations
15. Earlieradopters:
more social participation
more interconnected through
interpersonal networks
more cosmopolite
more change agent contact
greater exposure to mass media
16. Earlieradopters:
greater exposure to interpersonal
communications channels
seek information about innovations more
actively
have greater knowledge of innovations
higher degree of opinion leadership