Arpita Sharma is Doctoral Research Scholar in the Dept. of Agricultural Communication of G. B. Pant University at Pantnagar.

1. Community Radio
For Social Change
Arpita Sharma
Ph.D. Research Scholar
Dept. of Agricultural Communication
G. B. Pant University of Ag.& Tech. Pantnagar,
Uttarakhand

2. Contents
• Community Radio
• Community radio can contribute in various ways
in development of our country
• Case Studies on community Radio for Social
Change

3. Community Radio
“Community radio will be an effective tool in
protecting and promoting local culture. Besides,
community radio is the best way to meet the needs
of communication at local level because
community radio helps creates a place where
various people in the community including
seniors, youths, mothers with small children,
students, religious leaders, people with
disabilities meet.”

4. Community Radio
 Community radio is that it is owned and run by
the community, to serve the needs of the people.
 Community radio aims to change social conditions
and improve the quality of cultural life through
meaningful and relevant programme.
 It is participatory in nature. people actively take
part in formulating the station's policy, strategy
and programme content.

5. Social Impact of
Community Radio

6. Rural Development and Agricultural
Promotion
Agriculture knowledge on
• right practices,
• inputs,
• processes and
• markets has to reach every farmer

7. Protect and promote local or
community culture and traditions
• Community Radio will be an effective tool in
protecting and promoting local culture.
• Programme or Community Radio Station will
broadcast in local dialect, reflecting local culture
with local performers, interests and offering
locally composed music and programme of the
area as well as the country.

8. Ensure Local level Good Governance
and Accountability
• Community Radio assists people to obtain their right by
giving them a platform to express their grievances.
• Community Radio has enormous potential of voicing the
concern with in and between communities.
• Effective Communication tool, Community Radio can
promote a high level of transparency and accountability
by playing the watchdog role at all spheres of local public
administration and good governance.

9. Democratic and Participatory Media
Scenario
• Community Radio can contribute by taking the
opportunity to eradicate existing problem of credibility
and Urban biasness of the central radio broadcast
system through providing authentic news and pro-people
local programme contents.
• These kind of participation will help in strengthening the
bond between the development activities and the
community people and development compact
association with the community development initiatives
by the Government and other organization.

10. Community Radio empowerment
and promoting the right to know
• Community Radio offer concrete means for
public participation and for cultural diversity.
• The content includes political and economic
news that facilitate community dialogue and
involvement, community and personal message
information programme and culturally relevant
entertainment.

11. Social progress and curbing
injustice in the society
• Community Radio helps to balance inequalities.
• Community Radio can contribute through
providing the means for cultural expression,
community discussion and debate and facilities
political engagement through providing news
and information.

12. Contd--
Advancement in Health Infrastructure
Effective Sharing of Information
Education programme

13. "The growth of community radio is a story of
people and communities striving to speak out and
to be heard. Community radio has provided a
means of empowerment and of self-reliance. It has
enabled people to engage in dialogue about their
conditions and their livelihoods. And it has
contributed to the defense of cultural and
linguistic diversity. It is a story in which the
pursuit of social and development goals has been
deeply entwined with the struggle for human and
political rights and particularly the right to
freedom of expression."