My talk on content marketing at NASSCOM Marketing Masterclass (18 May 2013).

1. Content Marketing
The missing piece in your Digital Marketing strategy
Arpit Dhariwal
Product Manager, SlideShare

2. The world’s largest community for sharing presentations

3. 10 MILLION UPLOADS

5. CHEAT SHEET
for creating AWESOME presentations and generating LOTS of
views on your content

6. 1 Make the headline count!
This is your presentation’s ad, so be provocative and grab attention.

7. 2 Keyword optimize your presentations
Add relevant keywords to description and your slides. Presentation transcript is
indexed by the search engines

8. 3 Make it visual
People simply skim through the slides and don’t read it in detail

9. 4 Be a thought leader
There are zillions of presentations on broad topics.To stand out from the crowd
talk about a specific topic

10. 5 Share, Share and Share
Squeeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.
Helps you get on the homepage and get lot of traction!

11. 6 Add SlideShare to your LinkedIn profile
Embed your presentations on your personal LinkedIn profile for additional views
and credibility

12. 7 Embed links in your presentations
Get creative with links embedded in your presentations. Use them to drive clicks
to your other content or drive more sharing

13. Want to do more with your content?
SlideShare Pro can be useful!

15. Use analytics to measure and discover what kind of content works
for your audience
Analytics

16. Let your presentations work for you!
Convert views into business
Target geography for your lead campaign

17. Let your presentations work for you!
Convert views into business
Collect business leads on your content
Lead Generation

18. Avoid social media fragmentation
Create a powerful content hub on SlideShare

19. Avoid social media fragmentation
Create a powerful content hub on SlideShare
Employees / Business Units can have separate
SlideShare accounts which could be aggregated to
the main network home
Content can be aggregated under specific topics
for easier access
Company / personal branding
Featured presentation box
SlideShare Networks

20. Avoid social media fragmentation
Create a powerful content hub on SlideShare
Blog Feed Twitter Feed Social Widgets Stock Widget
LinkedIn Network Widget

21. Case Studies
Power of SlideShare!

22. Individuals / Startups
Mahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content

23. Corporates

24. That’s all Folks!