2. Cadbury - Mondelez
Mondelez
“We create delicious moments of joy. Everyday.”
“Make today delicious – our higher purpose – defines us.”
“We make products that make people smile.”
9 brands - billion-$
52 brands – $100
million
Mondelez values
Fortune – Cadbury
4th most admired
brand
“Keep it simple”
“Tell it like it is”
Dairy Milk
“Khaane ke baad kuchh meetha ho jaaye?”
3. Obama – Campaign for Change
“Yes, we can”
“Change we can believe in”
What? Public Policy Reforms
How? Women, Minorities, Youth
Why? Hope, Change, Empathy
4. Netflix vs. Enron
“We seek excellence”
Our culture focuses on helping us achieve excellence
Performance
Freedom
Reed Hastings
Hard work
Not relevant
Netflix’s policies
Act in Netflix’s Best Interest
Responsibility
Team
We’re a team, not a family
CEO, Netflix
vs.
Integrity
Communication
Respect
Excellence
