How can Toluna QuickSurveys can revolutionise the way we do market research.

1. The Research Revolution Starts Here! 27th June 2011 Mark Simon, Leader, Global Technology Practice, Toluna LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO

2. We know online behaviours are changing Infographic from Flowtown ‘My Mom is on Facebook?’

3. Survey-taking behaviours changing too! Why are response rates to surveys declining? Email overload Untargeted, poorly designed and lengthy q’aires Limited time / attention Monetary incentives not the solution... Data quality People always looking for the next best offer Social rewards make big sites work: Wikipedia? Financial vs. social rewards ‘I made a difference’ NOT - ‘I got paid’ Give respondents a seat at decision-making table

4. Democratising Research: Harnessing Social Media Toluna QuickSurveys

5. Social Media to drive new research toolsHarnessing toluna.com community traffic Context 4m-strong community loves to vote & share opinions Market demand! Faster, less expensive but agile MR solutions Aims Challenge low industry response rates and panel recruitment Increase engagement with members Grow research market - low cost, fast, sharable solution for brands, PR agencies, SMEs, charities Member engagement concepts Richer member portraits ALL the above allowed us to target surveys with a much higher level of precision

6. Toluna.com: the resultsCreating community, not just membership “Do you do your weekly food shop online?” “Smokers, thinking about quitting, if so how?” “Do you Recycle to feel less guilty about the environment?” “Will you buy the new iPad? 10,000 members in 1 country in 2003 to...4m members in 34 countries in 2011 March 2009 7,288,603votes by members Jan 2011 1 million votes daily

7. Hello Fast Easy Cost-effective

9. Something you need a driver for

10. High priced

11. Suitable for big guns

12. Refined – an old practice improved

14. Something you will want to drive

15. Affordable – great value for money

16. Compact, easy to use, almost Spartan

17. Innovative – old practice reinvented

19. for research professionals

21. Target by demographic

22. Rich media

23. Flexible payment options

24. Ask:

25. Toluna members – 4m members worldwide, 1m votes a day!

26. Your own crowd for FREE

28. Great-looking real-time reports

30. Case Studies LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO

31. A publisher. A research house. A training company. An online resource. A community of online marketing professionals. Econsultancy write reports, run training and events related to best practice digital marketing.

32. QuickSurveys for Econsultancy reports Social gaming smart pack Survey of 2,000 respondents UK consumers Trends in social gaming and use of gaming products Over 2000 downloads to date http://econsultancy.com/reports/social-gaming-report http://econsultancy.com/blog/7022-social-gaming-trends-for-2011

33. Social gaming smart pack Stats also used in press release http://econsultancy.com/press-releases/5359-new-report-a-fifth-of-consumers-playing-social-games-online

35. Speed

36. Ability to go live and collect data quickly.

37. Normally 24 hours to get results.

38. International.

39. Able to compare results

40. New features

41. Open-ended questions.

44. Targeting

45. Song Selection

46. Artist collaborations

48. Consumer’s opinions

49. Propensity to buy

50. Segmented targeting

52. Sony Music segments and Australian Newspapers

53. Song testing

55. What our clients say ‘ “It’s become a ‘must-have’ tool for research projects. A full-blown custom research study may take a few months, Omnibus at least a week, but QuickSurveys takes only a few hours – whenever you want it.” Mark Rozeen, EVP of Insights & Innovations GolinHarris “We were able to create our survey within a few minutes and collect the final results a couple of hours after the survey was launched. This was extremely quick and easy!” Aliya Zaidi, Research Manager Econsultancy A very fast and cost effective way to get feedback on artists and compilation releases from real consumers. It has proved invaluable for time-sensitive projects, where we need to make marketing decisions quickly. Mark Uttley, Research Manager Sony Music

56. Who is using it? End users MR, PR, Advertising, Media Planning

58. Video

59. Tutorial

60. Case studies

62. Before you go...

63. Thank you for your time Any questions? mark.simon@toluna.com @marklsimon LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO