2. www.ArrowInternet.com.au
What we will Cover?
• The 5 Steps to Top Google Rankings
• What worked 6 months ago ...
• The New and Shiny: Recent Updates
• Action Items
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29. www.ArrowInternet.com.au
My Links Hurt
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http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad
http://www.i-newswire.com/Top-Brands/a109932 Good
http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad
http://www.celerondude.com/shoutbox/?sb_page=500 Bad
http://www.bellardoo.com.au/page.resourceslinks.html Bad
http://www.iqpc.com/Event.aspx?id=365452 Good
http://blogville.us/blog-custom.htm Good
http://www.jennibmusic.com/tag/music-shop Good
http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad
52. www.ArrowInternet.com.au
Keywords
• Use of lateral thinking to drive traffic and sales
• Use of Industry related words
• Working with root words
• Explore semantically related words
• Build on Branded keywords to boost traffic (example ipad tablet)
• Use of Informational keywords (ipad reviews)
• Discover how to perform keyword trending
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56. www.ArrowInternet.com.au
My Keyword list
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Keywords Rank Traffic
bus sydney 14 12100
tours sydney Not in top 200 5400
bus hire sydney 3 3600
limo hire sydney 157 3600
limousine hire sydney 51 2400
bus rental 6 1900
airport transfers sydney Not in top 200 1600
sydney airport transfers Not in top 200 1600
Coach travel 6 1300
limo sydney 117 1000
Coach chrter 5 880
limousines sydney 76 880
bus wollongong 7 720
shuttle bus sydney airport 45 720
limousine sydney 67 590
sydney airport transfer Not in top 200 590
58. www.ArrowInternet.com.au
The Design
• Site Architecture
Usability
Call to Action
Hard and soft offers
Hierarchy or how many levels deep
Progressive Disclosure
Thematic Content Silos
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