Tells how the aviation sector works in India

1. AVIATION SECTORARSH KOULGURJIVAN MANDER

2. Aviation Transportation Roads Railways Ports

3. AVIATION INDUSTRY One of the fastest growing industries in the world. Origin of Indian aviation industry can be traced back to the year 1912. India has the private airlines as its key players 75% of the market share is owned by the private sector. Problems that the Indian aviation industry is facing and thus immediate attention is needed.

5. What is aviation industry Aviation industry comprises of the organizations which deal in the airways

7. GoAir Airlines

8. IndiGo Airlines

9. Jet Airways

10. Kingfisher Airline

11. Paramount Airways

12. SpiceJet Airlines

14. Known Factors Influencing Growth Rate Increased Inward and outward tourism Increased competition has driven down prices and margins Additional purchasing power due to rapidly rising real incomes amongst the middle class Increased business trade due to the rapidly growing economy and free trade agreements with neighbouring countries Favourable Government policies and tax reforms

16. KINGFISHER AIRLINES Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. There are tools for mood lighting such as web chat, inseatplugins for music, liveTV with 16 channels on each seat 100 percent E ticket airline

17. VISION The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all their guests

18. VALUES SAFETYThis is our overriding value. In our line of business, there is no compromise.SERVICEWe are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty.HAPPINESSWe seek to build an organisation with people who choose to be happy, and will endeavour to influence our guests and co-workers to be happy too.TEAMWORKWe will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success.ACCOUNTABILITYEach one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example

19. BOARD OF DIRECTORS VIJAY MALLYA - CHAIRMAN A.K.RAVI - CORPORATE TREASURE VIJAY AMRITRAJ - MANAGING DIRECTOR A.K.GANGULY - CHARTER ACCOUNTANT D.A.NANDA - DIRECTOR PIYUSH MAKAND - DIRECTOR G.N.BAJPAI - LEGAL ADVISOR SUBHASH GUPTE – VICE CHAIRMAN

20. MARKET SHARE

21. 4 P'S OF MARKETING

22. PRODUCT A330 5 A321 6 A320 23 A319 3 ATR 72-500 25 ATR 42-500 2

24. There are a few segments that are majorly for the youth and the high lifestyle segments.

25. Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.PRICE

26. PLACE KINGFISHER AIRLINES COVERS ALL THE CITIES IN DOMESTIC AND SERVES IN WHOLE WORLD IN INTERNATIONAL SECTOR THE HEAD OFFICE OF KINGFISHER AIRLINES IS LOCATED IN MUMBAI

28. THERE ARE MULTIPLE TOUCH POINTS AND FINER PROMOTIONAL SERVICES WORKING FOR THE PROMOTIONAL ACTIVITIES.

29. LOYALTY AND FREQUENT FLYER PROGRAMS ARE ALSO CARRIED OUT.PROMOTION

30. SWOT ANALYSIS

32. Quality of the service.

33. Route rationalization.

34. First airline to have a new fleet of airbuses.

35. Quality and continuous innovation.STRENGTH

37. High ticket pricing.

38. Facing a tough competition from competitors.WEAKNESS

40. The non penetrated domestic market.

41. International market.

42. Untapped air cargo market.OPPORTUNITIES

44. Infrastructure issues.

45. Fuel price hike.

46. Tourism saturation

47. Economic slowdown.THREAT

48. SUGGESTION

49. Reduce the labor cost Simplify the flight operations Offer more transparent pricing Get smart on fuel The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry Different modes of pricing should be taken care of.