f

2. • Presented to:Presented to:
» Sir ImranSir Imran
HanifHanif
• Presented by:Presented by:
» AhmadAhmad
MushtaqMushtaq
Roll NO. 07-45Roll NO. 07-45
BS (IT) 2007-11BS (IT) 2007-11
PresentationPresentation on Mobilinkon Mobilink IndigoIndigo

3. Welcome to IndigoWelcome to Indigo

4. CompanyCompany ProfileProfile
• Mobilink started operations in 1994 as the firstMobilink started operations in 1994 as the first
GSM cellular Mobile service in Pakistan byGSM cellular Mobile service in Pakistan by
MOTOROLA Inc.,MOTOROLA Inc.,
• Later it was sold to Orascom, an Egypt-basedLater it was sold to Orascom, an Egypt-based
multi-national company.multi-national company.
• The first cellular service provider to operate on aThe first cellular service provider to operate on a
100% digital GSM technology in Pakistan100% digital GSM technology in Pakistan
• Mobilink is the largest cellular service provider inMobilink is the largest cellular service provider in
Pakistan.Pakistan.

5. Mobilink VisionMobilink Vision
To be the leading Telecommunication Services ProviderTo be the leading Telecommunication Services Provider
in Pakistan by Offering innovative Communicationin Pakistan by Offering innovative Communication
solutions for our Customers.solutions for our Customers.

6. Mobilink’s Values
Commitment to Total Customer Satisfaction:Commitment to Total Customer Satisfaction:
Customers are at the heart of our success, placing their trust and confidence in us. InCustomers are at the heart of our success, placing their trust and confidence in us. In
return, we endeavor to anticipate customer needs and deliver service, quality, andreturn, we endeavor to anticipate customer needs and deliver service, quality, and
value beyond expectations.value beyond expectations.
Passion for Business Excellence:Passion for Business Excellence:
Mobilink strives for excellence in all that it does. We aspire to the highest standardsMobilink strives for excellence in all that it does. We aspire to the highest standards
and raise the bar for ourselves everyday. Our commitment to delivering world-classand raise the bar for ourselves everyday. Our commitment to delivering world-class
quality translates into unmatched service and value for our customers and ourquality translates into unmatched service and value for our customers and our
stakeholders.stakeholders.
Trust &Trust & IntegrityIntegrity:
At Mobilink, we take pride in practicing the highest ethical standards in an open andAt Mobilink, we take pride in practicing the highest ethical standards in an open and
honest environment by honoring our commitments. We accept responsibility for ourhonest environment by honoring our commitments. We accept responsibility for our
actions, and treat everyone fairly, with trust and respect.actions, and treat everyone fairly, with trust and respect.
Respect for People:Respect for People:
Our relationships drive our business. We respect and hold all our stakeholders in highOur relationships drive our business. We respect and hold all our stakeholders in high
esteem. We staunchly believe in teamwork, empowerment, and honor.esteem. We staunchly believe in teamwork, empowerment, and honor.
Responsible Corporate Citizen:Responsible Corporate Citizen:
As the market leader, we recognize and fulfill our responsibility towards our countryAs the market leader, we recognize and fulfill our responsibility towards our country
and the community we operate in. We contribute to worthy causes and are dedicatedand the community we operate in. We contribute to worthy causes and are dedicated
to the development and progressto the development and progress
of society through our business and social activities.of society through our business and social activities.

7. Network CoverageNetwork Coverage
Years of BusinessYears of Business 1313
CitiesCities 7000+7000+
InvestmentInvestment USD 1 Billion+USD 1 Billion+
SwitchesSwitches 6666
Cell SitesCell Sites 6,3006,300
Optical Cable DeploymentOptical Cable Deployment 5,000 KM5,000 KM
Switch TypesSwitch Types Nokia-Siemens, Alcatel, HuaweiNokia-Siemens, Alcatel, Huawei
Radio Base StationsRadio Base Stations Motorola and AlcatelMotorola and Alcatel
Intelligent NetworksIntelligent Networks SiemensSiemens
Microwave EquipmentMicrowave Equipment NEC and AlcatelNEC and Alcatel
Operating FrequencyOperating Frequency 900/1800 MHz900/1800 MHz
SMSCSMSC Logica CMGLogica CMG

8. ORASCOM
Orascom -Orascom - A Multinational CompanyA Multinational Company

9. ORASCOM
Orascom and Mobilink GSMOrascom and Mobilink GSM

10. Two Main Brands
Mobilink’s postpaid brand for its customers.
Mobilink’s prepaid brand for its customers.

11. Services-Business Solutions
MobisafeMobisafe::
Through Mobisafe, users can now copy the contacts fromThrough Mobisafe, users can now copy the contacts from
their phone’s phonebook to Mobilink Servertheir phone’s phonebook to Mobilink Server
Mobilink Connect Card:Mobilink Connect Card:
Connectivity for laptop devices.Connectivity for laptop devices.
Fax Mail:Fax Mail:
Send and receive faxes through cell phone.Send and receive faxes through cell phone.
PIA Reservation:PIA Reservation:
Rewards Cards:Rewards Cards:
Stock Watch:Stock Watch:
This service allows the customers to know about PIA reservationsThis service allows the customers to know about PIA reservations
and schedule timings.and schedule timings.
Talk More. Earn More.Talk More. Earn More.
Get Updates from LSE & KSE.Get Updates from LSE & KSE.

12. Services-On Call and Data
Call ForwardingCall Forwarding::
Forward incoming calls to other number.Forward incoming calls to other number.
Missed Call Alert (MCA):Missed Call Alert (MCA):
SMS Notification of miss calls.SMS Notification of miss calls.
Voice Mail:Voice Mail:
Caller can leave a voice message.Caller can leave a voice message.
GPRS/EDGE:GPRS/EDGE:
Internet Browsing, Emails, Messengers etcInternet Browsing, Emails, Messengers etc
Streaming Services:Streaming Services:
Watch streaming content such as Live TV & Radio Broadcast.Watch streaming content such as Live TV & Radio Broadcast.
Call Conference:Call Conference:
Communicate with multiple users at the same time.Communicate with multiple users at the same time.

13. Indigo GPRS Packages
Details
GPRS ¹
(existing)
GPRS ²
(new)
GPRS ³
(new)
Rate per MB (Rs.) Free 10 18
Monthly fee (Rs.) 500 125 -
Free Download/Month (MB) Unlimited 5 -
MMS Outgoing per 50 KB (Rs.) Free 6 6
MMS Receiving (Rs.) Free Free Free

14. Indigo Freedom Plans
Details
Freedom Plan
Freedom
Unlimited
1 2 3 3+ 4 BASIC PREMIUM
Weekend Tariffs Rs/min 0.99 0.75 0.63 0.50 0.40 N/A N/A
F&F Charges Rs/min 0.99 0.75 0.63 0.50 N/A N/A N/A
Air Time Charges Rs/min 2.00 1.50 1.25 1.00 0.60 0.30 0.30
Free Minutes Monthly 0 100 400 800 1200 5000* 5000*
Free SMS Monthly 10 15 20 25 30 1,000 1,000
Line Rent Rs/Month 0 100 400 900 1500 5,000 6,000
SMS Rs/msg 1.00 1.00 1.00 0.75 0.50 0.20 0.20
F&F Line Numbers 3 3 3 3 N/A N/A N/A
Business Class
Value Added
Services
Monthly To be Purchased separately Unlimited
Security Deposit
for Nationwide
Calling
Rs 1,000 1,200 1,500 1,500 2,500 8,000 9.500
Security Deposit
for International
Calling
Rs 3,500 3,500 3,500 3,500 3,500 8,000 9,500

15. Competitors
Internal Competitors:
External Competitors:

16. Market ShareMarket Share
Market Share Jan 2008Market Share Jan 2008
Soarce : www.pta.gov.pkSoarce : www.pta.gov.pk

17. Competetive Advantage
•Mobilink Indigo is the only Cellular Service Provider in Pakistan whichMobilink Indigo is the only Cellular Service Provider in Pakistan which
provides BlackBerry® to its customer.provides BlackBerry® to its customer.
•Only BlackBerry® from Mobilink Indigo offers you the competitiveOnly BlackBerry® from Mobilink Indigo offers you the competitive
advantage of instant connectivity, on the go. Simply pay in smartadvantage of instant connectivity, on the go. Simply pay in smart
installments with Citibank Smart Installment Plan (SIP). At 0%* Serviceinstallments with Citibank Smart Installment Plan (SIP). At 0%* Service
Fee on Citibank Smart Installment Plan Exclusively for Citibank CardFee on Citibank Smart Installment Plan Exclusively for Citibank Card
members.members.
•Rewards Card Program.Rewards Card Program.
•First Customer Care Service in Sindhi.First Customer Care Service in Sindhi.
•Over 7000+ Cities. More Network Coverage for its Customers.Over 7000+ Cities. More Network Coverage for its Customers.
•Unlimited GPRS and MMS for GPRS Package 1.Unlimited GPRS and MMS for GPRS Package 1.
•No charges for receiving MMS.No charges for receiving MMS.

18. Achievements
• ISO 9002 Quality Management System Certification for Billing,ISO 9002 Quality Management System Certification for Billing,
Engineering Departments and CS Contact Center.Engineering Departments and CS Contact Center.
• Implementation of a full Intelligent Network (IN) platform from Siemens for theImplementation of a full Intelligent Network (IN) platform from Siemens for the
Prepaid platform.Prepaid platform.
• Largest Call Center in Pakistan, which is there to assist the customers 24 hours.Largest Call Center in Pakistan, which is there to assist the customers 24 hours.
• Only cellular service in Pakistan to provide coverage on the M2 motorway.Only cellular service in Pakistan to provide coverage on the M2 motorway.
• Bilateral roaming in over 120 countries around the world with true internationalBilateral roaming in over 120 countries around the world with true international
roaming with over 300 operators across the globe.roaming with over 300 operators across the globe.
• First mobile operator in Pakistan to offer extensive GPRS Roaming andFirst mobile operator in Pakistan to offer extensive GPRS Roaming and
BlackBerry Roaming services.BlackBerry Roaming services.
• MOBILINK GSM's Short Message Service Center allows Vehicle TrackingMOBILINK GSM's Short Message Service Center allows Vehicle Tracking
and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,

19. Management
President and CEO
Zouhair Abdul Khaliq
Chief Finance Officer
Ehab Rochdy
Chief Information Officer
Tariq Rashid
Vice President Human Resources, Administration &
Security
Ali Raza Mehdi
Vice President Sales
Irfan Akram

20. Vice President Marketing
Bilal Munir Sheikh
Vice President Customer Services
Mustafa Peracha
Vice President Strategic Planning, Business
Development & PMO
Naeem Zamindar
Vice President Corporate Affairs
Agha Qasim
Chief Technical Officer
Marius Constantin Armeanca

21. Head Offices
Address 42 Kulsum Plaza, Blue Area,
Islamabad.
Telephone +92-51- 2273984 - 9
+92-51- 2826999
Email customercare@mobilink.net
Website www.mobilinkgsm.com

22. About Me
These PowerPoint slides are made by Ahmad Mushtaq. A student ofThese PowerPoint slides are made by Ahmad Mushtaq. A student of
Bahauddin Zakariya University, Multan. If you like these slides then youBahauddin Zakariya University, Multan. If you like these slides then you
can appreciate me @can appreciate me @ www.bzupages.comwww.bzupages.com..
This file is downloaded directly or indirectly fromThis file is downloaded directly or indirectly from www.bzupages.comwww.bzupages.com, an, an
unofficial website of BZ University, made by the students ofunofficial website of BZ University, made by the students of BS (IT) 07-11BS (IT) 07-11
of Computer Science Department.of Computer Science Department.
You can contact me byYou can contact me by
Phone: +92-3337438823Phone: +92-3337438823
or byor by
Email:Email: ahmadmushtaq110@gmail.comahmadmushtaq110@gmail.com
or byor by
Posting @Posting @ www.bzupages.comwww.bzupages.com
Thank you very much for viewing this presentation and also for sendingThank you very much for viewing this presentation and also for sending
me your valuable comments.me your valuable comments.