Online giving is increasing, and so are the online presences of charities, non-profit organizations and disaster relief efforts. In this webinar find out how to build a community online for your cause - the tools and tactics that will help you connect with your audience. Erin Bury will share case studies and examples.
4. “Using the internet to instantly
collaborate, share information, and have
a conversation about ideas and causes
they care about.”
Beth Kanter
http://beth.typepad.com
@Kanter
5. You can use social media to:
– Engage discussion – Collaborate
– Spread awareness – Engage participation
– Inspire – Fundraise
What are people saying?
-tweets
-blog posts
-photos
-event RSVPs
-comments
-customer feedback
-new fans
6. STEP 1: LISTEN social media monitoring & hearing your audience
The tools:
• Google Alerts
• Twitter search
The benefits:
• Find out what people are saying about your cause
• Find out what people are saying about you specifically
• Find new supporters
7.
8.
9. STEP 2: ENGAGE spur conversation and incite action
The tools:
• Twitter
• Facebook
• Events (Meetup.com)
The Benefits:
• More transparency on issues
• Dialogue between nonprofits and followers
• Get input from supporters
• Find new supporters
15. STEP 3: CREATE social media outreach
The tools:
• Wordpress
• YouTube
• Flickr
• Newsletters
The benefits
• Keep your community interested and committed to your
cause
• Expand your reach to new and potential supporters
• Get attention from media and influencers
16.
17.
18.
19.
20.
21. CASE STUDY: Twestival Toronto
• First globally-organized event using social media
• Used primarily social media to get the word out
• 3 successful events in Toronto
• Events in over 120 cities around the world
• Over 1300 attendees in total
• Over $36,000 raised for 3 different charities
22.
23.
24.
25. Be Be Be
Amazing Accessible Authentic
Respond
Provide Honest and
and
real value transparent
participate